Crowdfunding 202
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Smarter Campaign Strategies | Crowdfunding 202 jason leo carvalho | January 2016
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Transcript of Crowdfunding 202
Smarter Campaign Strategies | Crowdfunding 202 jason leo carvalho | January 2016
Crowdfunding 101
crowdfunding202.com
• Building Landing page to build Email List • Video Under 3 Minutes • Add Attractive Thumbnail • Change Camera Angle Ever 30 - 45 Seconds • Don’t Just focus on product or yourself • Use Headlines To Break Up Text • Short Paragraphs & Topic Sentences • Use Pictures To Break Up Content • Include Call To Action • Gradual Progression of Reward Tiers • Use Your Early Bird Specials • Every Tier targets a different ICP • Talk To Community (30 Updates+) • Use Limited Edition Rewards
Team
crowdfunding202.com
Pre-Launch
The FaceThe O&Lthe Support
The Numbers The Connector
Kickstarter Algorithm
crowdfunding202.com
Backers Per Day + Percent Funded + Total Raised = Popular Section
Pre-Launch
PR & PAID
crowdfunding202.com
1 mainstream article = $10K of donations Custom Build Landing Pages Positive
Pre-Launch
DynamoPRCommandPartnersJellop.com
Press Kitstreak.comGoogle Apps
Fans & Evangelists
crowdfunding202.com
Pre-Launch
Custom Build Landing Pages - On GitHubCustom Build RAF Pages
Tiers
crowdfunding202.com
Pre-Launch
AVG donation $88.22Early Bird vs Late BirdKISSStretch Imagine
Research & Analytics
crowdfunding202.com
Pre-Launch
Kicktraq bit.lyFacebook Graph Search
Schedule
crowdfunding202.com
Pre-Launch
Templates ThunderclapGoogle Trends
Advisory Board5 Advisors = 50 Donations = Top 15 Ranking
Pre-Launch
crowdfunding202.com
Ops & Logistics
Pre-Launch
Understanding INTL Shipping
crowdfunding202.com
Understanding INTL Shipping
Accounting
Pre-Launch
Understand Paypal Fees Understand CF Platform Fee
crowdfunding202.com
5-10% Pledges will bounce
Accessibility
Launched
crowdfunding202.com
-Personal Phone Number-Personal Email Address -30+ Milestone Posts-Surveying
Translation
Launched
crowdfunding202.com
DiscoverShadow Example
Customer Servicedesk.comzendesk.com
Post Launched
fedex.com expeditors.com
crowdfunding202.com
Fundraising & TrafficIndiegogo Indemand Accelerators
Post Launched
fundable.comangellist
crowdfunding202.com
AccountingCAD Crowdfunding& Taxes
Post Launched
USD Kickstarter & Taxes
crowdfunding202.com
Refunds Refunds
Tools
crowdfunding202.com
• Business Model Canvas • BackerClub • Backerkit • CommandPartners • Printful • iMovie • Buffer • ShipStation • Indiegogo Insights Blog • Kickstarter Blog • BlogDash • Press Friendly • Cision • WooCommerce
• Shipwire • TaskRabbit • Kickstand • Mechnical Turk • fiverr.com • expeditors.com • fedex.com • odesk • Reward Planning tool • Kickstarter & Taxes • Shopify • Squarespace • Prefundia • Unbounce
• Boomerang • TextExpander • Keyshot • Arqspin • GIMP • CAD Crowdfunding
& Taxes • CrowdfundingKit • Launchrock • Hootsuite • Adroll • Outbrain • CrazyEgg • Upworthy • GA
take-aways
crowdfunding202.com
- start PR pitch road show 60 Days b4 launch - pre-raise minimum goal on DAY 1 - identify your ICP (Ideal Customer Profile) - #failure = Aha! Moment
