Cross Cultural Understanding

A high impact community initiative By Stephen Manallack

Author, “Soft Skills for a Flat World” (Tata McGraw-Hill India, 2012)

Email [email protected]

TheCross-Cultural Understanding Project.

© Stephen Manallack 2012

Why you are an ideal fit for this cross-cultural project.

A global businessGreat cultural knowledgeCommunity relations expertiseMaximise a strengthGive back to communityHigh need in RegionPosition as “Thought Leader”


The Problem and The Opportunity.

The ProblemYoung people are remarkably unaware of the

changing world and needs of globalisation

The OpportunityBecome a high-impact champion of global

readiness through cross-cultural understanding


About Stephen Manallack.

• Author of “Soft Skills for a Flat World” (Tata McGraw-Hill India 2012)

• Author of 2 other books• Cross-Cultural Trainer –

India and the West• Trade Mission Leader • Leadership Program

Mentor, Asialink

Scope of project.

Start with India and the West

Follow with China and the West

Periodic release of other countries such as Russia, Brazil, Vietnam, Thailand etc


Online, print and other materials targeting business, politics and education sectors


Project Inclusions.

Function like a “virtual think tank”Website

Online TrainingPublications/Videos

White Papers (print/online)Seminars

Speaking at Conferences/EventsSocial Media


Target Audience.

Schools and UniversitiesBusiness and Professions

Communities and Local GovernmentOther Political and Bureaucrats

MediaTrade and Export


Philosophy & Approach.

Cultures are not “right” or “wrong”Understanding = Competitiveness

Enjoy differences through understandingPromote outward looking

Flat World = we are all “Multinationals”Key is therefore soft skills and cultural awareness

…a competitive modern Region…


Sharing findings on the minds of success.

“In a flat world we need to know what drives success in other cultures”- Stephen Manallack

Now this project shares the knowledge…


The 7 Differing Culture-Based Views.

1. Absolute or Relative2. Individual or Collective

3. Neutral Communication or Affective4. Space or Privacy

5. Achievement or Ascription6. Sequential Time or Synchronic

7. Inner Directed or Outer Directed


Benefits for you.

Align with global knowledge

Position as understanding community differences

Champion of Regional competitiveness

Think Tank benefits without $50 million price tag (eg Centre on China in the World)

Possible “instant” start and impact with “Soft Skills for a Flat World” book


The Cross-Cultural Understanding Project.

For a competitive and globally aware generation

Cross Cultural Understanding

Documents

Transcript of Cross Cultural Understanding