Crescendus™ | USA Representation Services for Businesses

© Crescendus™ 2012-2014. All Rights Reserved.1

Crescendus™USA Representation Services


Outline of Presentation

Target Audience 3Importance of US Market to your Business 4-11Importance of US Market to your Business- Chemical 4Importance of US Market to your Business- Aerospace 5Importance of US Market to your Business- Software/IT 6Importance of US Market to your Business- Pharma/Biotech 7Importance of US Market to your Business- Manufacturing 8Importance of US Market to your Business- Environment 9Importance of US Market to your Business- Energy 10Importance of US Market to your Business- Medical Devices 11Crescendus™ USA Representation Services & Client Benefits 12Crescendus™ Complete Range of Services 13Contact Information 14


INDUSTRYChemicalsSoftware & ITEnergy & PowerBiotechnologyPharmaceuticalsMedical DevicesManufacturingAerospaceEnvironmentAcademia

ORGANIZATION TYPESmall BusinessesMiddle Market Companies(e.g. Mittelstand)Large CompaniesNational LabsUniversitiesVenture CapitalPrivate Equity

ROLECEO, CFOVP Marketing & Product DevelopmentVP Business Development/CorporateDevelopmentVenture Capital/Private Equity PartnersVP SalesVP StrategyBusiness Unit Leaders (Directors, GeneralManagers)Board of DirectorsAll Companies, Investors, Universities & Institutions thatwant to target the World’s Largest Commercial Market (USA)

Target Audience


Importance of US Market to your Business

1. 19% of Global Production2. 2nd Largest Global Exporter3. > 10,000 Firms4. Revenues ~$674 Billion (2009)5. 1 in 9 US patents (2009)ChemicalIndustry

Client Growth Opportunities:1. Basic Chemicals2. Specialty Chemicals3. Agricultural Chemicals4. Pharmaceuticals5. Consumer Products6. Advanced Materials7. Process Technologies/EPCSource: US Commerce Department



1. World’s largest market2. ~500,000 Workers3. $85 Billion in Export Sales to US Economy (2010)4. ~17.6% export growth projected between 2010 &2015AerospaceIndustry

Client Growth Opportunities:1. Large Civil Aircraft (LCA)2. Rotorcraft3. Commercial Space4. General Aviation (GA)5. Engines6. Unmanned Aircraft Systems (UAS)7. Airport Infrastructure/Security8. Alternative Fuels & Supply ChainSource: US Commerce Department



1. Revenues > $550 Billion (2010)2. ~70% Global Software R&D Investment3. > 100,000 Software and IT services companies4. ~2 Million skilled workforce5. Global market leader in Custom & Package softwareproductsSoftware/ITIndustry

Client Growth Opportunities:1. Analytics2. Big Data3. Ecommerce4. Cloud5. Application Software6. Social Media7. Gaming8. Mobile9. Healthcare Information Technology (HIT)10. Green/Energy Efficiency SoftwareSource: US Commerce Department



1. World’s largest free pricing pharmaceutical market2. ~ 80% of Global Biotech R&D done in the USA3. >1300 firms4. ~ 10 Million employed in Biosciences & RelatedIndustriesPharmaceuticals& BiotechnologyIndustry Client Growth Opportunities:1. Biologics2. Biomarkers3. Small Molecules4. Biosimilars5. Medical Biotechnology6. Agricultural Biotechnology7. Industrial Biotechnology8. Diagnostics9. Supply Chain10. GenericsSource: US Commerce Department



1. World’s largest market for machinery2. 3rd Largest supplier of machinery in the world3. >1 Million employed in manufacturing machinery(2011)4. Thousands of manufacturers5. ~ $340 Billion in machinery sales (2010)Machinery &EquipmentManufacturingIndustry

Client Growth Opportunities:1. Manufacturing Machinery2. Industrial Process Machinery3. Heavy Off-Road Equipment4. Power & Energy Equipment5. Food & Agricultural TechnologySource: US Commerce Department



1. Global leader (single producer, 40% of global market)of Environmental Technologies2. >110,000 Firms and Service Providers3. >1.5 Million employed in this sector4. ~$280 Million Revenues (2008), with roughly halfcoming from servicesEnvironmentalTechnologyIndustry Client Growth Opportunities:1. Analytical Services2. Wastewater Treatment3. Solid Waste Management4. Hazardous Waste Management5. Industrial Remediation Services6. Consulting, Engineering, EPC7. Instruments & Information Systems8. Air Pollution Control Equipment9. Waste Management Equipment10. Water & Resource Recovery11. Water Utilities12. RenewablesSource: US Commerce Department



1. Will become world’s largest oil producer in 2014; enroute to self sufficiency within 10-15 yrs due to newexploration technologies2. ~$1.2 Trillion in Domestic Energy ServicesExpenditures (2010)3. Some of the world’s largest Natural Gas (~100 yearsUS supply) & Coal Reserves (~200 years US supply,current burn rates).EnergyIndustry

Client Growth Opportunities:1. Oil & Gas E&P2. Natural Gas Fracking3. Deepwater Exploration4. Midstream Technologies5. Coal6. Nuclear Energy7. Renewables (Wind, Solar, Hydro, Biofuels)8. Smart GridSource: US Commerce Department



1. Largest healthcare services market in the world2. ~$1.75 Trillion in Revenues (2010)3. ~14 Million Employed4. World largest producer & consumer of medicaltechnologies5. ~$100 Billion in medical technology revenues in 2010(~ 40% of global)6. US Affordable Care Law will also expand coverage tomillions of US citizensHealthcare,Medical Devices& EquipmentIndustry Client Growth Opportunities:1. Drugs (Generics, Biologics, Small Molecules) for thetreatment of Cancer & other life threatening diseases2. Services for Hospitals, In-patient, Academic MedicalCenters, Ambulatory Centers3. Electro & Medical Equipment4. Surgical & Medical Instruments5. Medical Devices/Surgical Appliances & Supplies6. Dental Equipment & Supplies7. Hybrid Medical Technologies, Equipment & Software8. Diagnostics (Patient Screening, Testing, etc.)Source: US Commerce Department


• Exploratory Entry within the World’s Largest Market– STRATEGIC OPTION FOR ENTRY: Low risk approach to exploring the US market and its opportunities prior tomaking strategic Go/No-Go decisions– MARKET INTELLIGENCE & DEVELOPMENT: Seeding the market with initial strategic opportunities & testingthe appetite of potential customers to the client’s products & service offerings– SITE SELECTION ANALYSIS: Conduct detailed site selection analysis using comprehensive metrics & regionaltax incentives. This is relevant if the client is interested in locating an office or manufacturing facility in USA (in thefuture)• Local Presence for Operations & Leading Expertise– EXPERT PARTNER: Strongly supported by Crescendus’ Technology & Industry expertise, with clear domainknowledge– GO-TO-MARKET STRATEGY: Targeting Potential Companies, Executive level presence, Scheduling visits forClients– MARKETING/CLIENT PROMOTION: Ability to represent clients at Industry Events, Investor Events, Roadshows& Key Account Meetings– BUSINESS DEVELOPMENT: Handling all aspects of deal initiation, negotiation & closing under the remotesupervision of the client– BETTER CRM: Acceptable time zone for customer relationship management (faster customer response options)– OPERATIONS: Handling relations with your supply chain, channel partners & strategic third party options in USA• Cost/Risk Hedging Approach for Clients– REASONABLE COST: Minimal cost approach as opposed to client’s full fledged market entry with real estate andhuman resource investments, with no guaranteed outcomes– STRATEGIC FLEXIBILITY: No employee layoff/severance costs, lease termination costs etc.

Crescendus™ USA Representation Services & Client Benefits


Telephone:1-(865)-332-0942Email:[email protected]:www.crescendus.com

Crescendus ™ Contact

Contact us if you need help with any of the topics listed in this presentation.

Crescendus™ | USA Representation Services for Businesses

Business

Transcript of Crescendus™ | USA Representation Services for Businesses