CREEDS OF LOVE Brand Activation Deck

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THE COMPANY CREEDS OFLOVE

description

Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.

Transcript of CREEDS OF LOVE Brand Activation Deck

Page 1: CREEDS OF LOVE Brand Activation Deck

THE COMPANY CREEDS OF LOVE

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T H E C O M PA N Y The CompanyHistory

Universal Project CREEDS

OF LOVE

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CREEDS OF LOVE

T H E R E D E F I N I N G O F Conscious Commerce CREEDS

OF LOVE

With   10+   years   experience   in   marke4ng   &   brand   ac4va4on   within   the   fashion   &  beauty  industries,  Brand  Strategist  &  Conscious  Commerce  Expert  Evie  Phillips  started  business  development   research   for  Creeds  of   Love   in  2011   formally   incorpora4ng   in  January  of  2013  with  the  official  website  launch  taking  place  on  July  25th  of  2013.  The  forefront   of   COL   has   always   been   based   upon   giving   back   coupled   strategic  merchandise   cura4on   &   a   full   service   agency   model   to   help   featured   &   outside  companies   produce   successful   brand   ac4va4ons.   Represented   brands   must   depict  style  with  conscious  &  social  mo4va4on.   In  a  short  4me  Creeds  of  Love   is  becoming  the   go   to   online   plaPorm   for   unique   socially   responsible   goods   &   impact   focused  business  solu4ons.  With  charitable  dona4ons  increasing,  in  less  than  a  year  Creeds  of  Love   contributed   $5,000+   dollars   to   various   chari4es   that   priori4ze   educa4on   &  training  specifically  pertaining  to  women,  children  &  teens.    

I N T H E B E G I N N I N G…

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Our Mission

Our Vision

Our Promises

We  provide  a  curated  marketplace  for  conscious  designers  to  showcase  &  sell  ethical  fashion,  art,  beauty  &  home  décor  items.  They  

gain  brand  integrity  through  the  assigning  of  our  trust  marks,  the  telling  of  their  story  with  exclusive  content  &  building  of  their  brand  by  

accessing  strategic  in-­‐house  business  &  crea@ve  tools  &  services.    

A B O U T Creeds  of  Love  is  for  the  consciously  chic.  |  Changing  industries  &  the  world  one  chic  item  at  a  @me.  |  Style  with  purpose.  

Creeds  of  Love’s  vision  is  to  present,  sell  &  assist  in  the  development  of  impact-­‐focused  brand  ac@va@ons  by  communica@ng  style  

statements  &  statements  of  social  mo@va@on.  Coupled  with  the  added  benefit  of  crea@ng  opportuni@es  for  exposure,  collabora@ons,  growth  

&  charitable  dona@ons.    

We  promise  our  brands  possess  social  impact,  appealing  design  &  commit  to  making  a  charitable  dona@on  from  sales.  We  me@culously  curate  all  featured  brands  &  items  that  are  placed  on  the  site  for  sale.  To  be  considered  for  placement  within  our  merchandise  mix  &  given  access  to  administra@ve  benefits  &  brand  ac@va@on  tools  businesses  

must  be  cer@fied  through  our  Code  of  Creeds.    

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C O D E O F C R E E D S

CRUELTY Free ECO

Sustainable

USA Made

FAIR Trade

CHARITY Contributions

BUY 1 Give 1

BUILDING Community

EMPOWER Women

Brands & products that our featured on our e-boutique website are required to employ at least one of the Creeds of Love trust marks & sign into a social contract to give back 5% to charity in which we match for a total of 10%

donated charity. Become officially certified & recognized for the social impact your brand is incorporating.  

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With a previous impact focused business, Vicarious Vintage, under her belt, our Founder Evie Phillips started to witness &

research the rise in conscious consumerism & social enterprise. A note of genius had been struck & it was all up hill from there.

The Passion that Started it All

On July 25th of 2013 Creeds of Love officially launched our eboutique business division. In less than a year COL acquired 15K+ unique visitors & 33K+ page views.

Established in 2013

The hosts with the most COL events & pop up activations raise $5,000+ dollars for charity, receiving 10+ credible media

mentions & continue to make waves in the fashion, beauty, art & hospitality industries.

Recognition in 2013

Initiating various key elements to expand B2B market concepts such as wholesale distribution & retainer & subscription based brand activation consulting. While intensifying COL’s presence in the consumer marketplace via pop up initiatives & holiday concepts. COL has key industry experts in place to assist in executing collaboration efforts & strategic planning. Because at the heart, a great creative concept is delivered by great people.

Expansion in 2014

2011

2013

2013

2014

T I M E L I N E

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W H O A R E W E The Awesome Team

CREEDS OF LOVE

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New  York  City  has  been  coined  “The  City  of  Dreams”.  Yet  the  reality  is  that  your  dreams  only  come  true  if  you  meet  the  right  people  to  help  you   make   them   happen.   Our   chic   powerhouse   team   met   over   the  course  of  several  soirées  &  a  bevy  of  fantas4c  cocktails.  Now  we  have  joined   forces   to   collaborate   on   projects   &   programs   that   aren’t   just  fabulous,  but  also  world  changing  &  industry  altering.

D I V I N E C O N N E C T I O N S Ecommerce

Public Relations | Media Sales | Distribution Fashion | Beauty | Social Impact Expertise

75% 90% 90% 90% 100%

Universal Project CREEDS

OF LOVE

Marketing

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T E A M

�  

The Creeds of Love team is comprised of industry experts in the beauty, fashion & social impact industries. With over 30+ years combined experience brands are supported by a dream team. Our hugely talented team thrives because they are empowered to fulfill their potential by bringing brands &

consumers together through innovative & inspiring collaborations.

�  @EviePhillips

EVIE PHILLIPS

SHIRLEY SANCHEZ

DESIREE RABUSE

DONNETTE NOEL

�  @kaixerart

�  @donninoel

�  @stylefoxco

The CEO Strategist

The PressMaster

The Editor The

Distributor

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H O W I T W O R K S Process & Workflow

Universal Project CREEDS

OF LOVE

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P R O C E S S There is a method to our platform & our programs. Creeds of Love wants to make sure that you get the most out of every feature in order for

everyone to mutually benefit. If you do not see significant sales &/or media exposure within the first 6 months we offer a complimentary one-on-one brand evaluation session.

01 b r a n d

02 c e r t i f y

03 b u i l d

04 p r o m o t e First, it takes the thorough curation of esteemed brands that are concerned with great design, looking good & doing good. Every brand is vetted

based on the social impact that they employ.

Second, chosen brands must become certified through our

“Code of Creeds.” This verification process

investigates everything from manufacturing & materials to

ownership, partnerships & charity support.

Third, to properly develop your brand there is a bridge of

integrated tools that must be utilized. We give you access to strategic business & creative initiatives helping to shape &

build your brand identity & activate your success.

Fourth, positioning your brand in the marketplace can be difficult. Promoting your

concept takes access to a variety of media mediums & the know how to make the

most of them.

05 s e l l

Fifth, sell, sell, sell. Creeds of Love provides several outlets, beyond our online platform, in

order to assist you in increasing your sales revenues from wholesale distribution to

pop up retail opportunities.

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W H AT W E D O Skills & Services

CREEDS OF LOVE

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E B O U T I Q U E | T H E C O N S C I O U S C O L L E C T I V E For consideration in Creeds of Love’s conscious collective & receive placement on website brand’s must

request positioning via brand application & take part in an online interview. Free Adminstrative Access | 30% of Web Sales to Creeds + Social Contract Donation of 5% to Choice Charity

INSTANT ACCESS Gain insight into your sales revenues, current & pending orders, inventory numbers, most popular products with page & product view analytics, upload new products & inventory, direct social media share + much more.

01  BRAND INTEGRITY | ACTIVATION The assigning of Creeds of Love’s trust marks give your brand instant credibility. You also obtain permission to post achieved credentials on your brand website with the COL digital badge system.

02  ENGAGEMENT | UNIQUE CONTENT Creeds of Love crushes on all our featured conscious collective chosen ones. Creating special social media posts & blog content. To be shared, regrammed & liked, time & time again.

03  COLLABORATION Collaborations are always a great idea. With the Creeds of Love internal messaging system connect with a fellow conscious collective member to join forces & produce the next “it” fashion, art or beauty product.

04  SALES REVENUE | SUBSCRIPTIONS Increase  your  brand’s  sales  revenues  with  the  use  of  the  Creeds  of  Love  online  plaPorm.  Once  approved  all  subscrip4on  benefits  &  strategic  tools  are  available  to  each  brand  at  a  monthly,  yearly  or  one  4me  fee,  these  items  are  only  accessible  to  the  conscious  collec4ve.

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W H O L E S A L E D I S T R I B U T I O N With Creeds of Love’s wholesale services brands are provided with the opportunity to gain access

& placement in contemporary boutiques locations & big box retailers Nationwide & in Canada. Monthly Retainer Fee + 12% Commission (On all Purchase Orders)

02 03 04 05 06 01 Access to a wholesale experts

& sales team with over 3000+ retail contacts & combined experience of over 15+ years in direct wholesale distribution.  

Yearly sales goal preparation with monthly review to align with general business projections. Identifying market share issues, opportunities, & industry trends.

Overall brand critique analyzing current website, line sheet, wholesale & retail price points, look book, relevant distribution channels & present merchandising.

.

Utilizing strategic retail placement as a key to appropriate brand positioning gaining consumer trust & loyalty while increasing sales revenues.

In-store Trunk Shows opportunities with potential for inclusion in Creeds of Love’s Pop Up initiatives helping to shape brand identity & create awareness.

Boutique, chain & department store evaluation coupled with outreach & implementation. Tradeshow selection & opportunity analysis.

EXPERTISE

SALES PLANNING BRAND PLANNING

PRESCENCE EXPOSURE EXPANSION

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B U S I N E S S S O L U T I O N S | A L A C A R T E S E R V I C E S Creeds of Love’s Business Subscriptions gives you access to calculated tools that help

your brand grow on & off our platform. Become more efficient & effective with help from our team. Free One-Month Web Trial for Approved Brands featured on the website

Monthy/Yearly Retainer & Subscription Programs along with AlaCarte Services are available Pricing Ranges based on Program &/or Service.

PUBLIC RELATIONS | MEDIA Want exposure in the mass media, in magazines & with bloggers, stylists & celebrities. You need the contacts, but more importantly you need the relationships. We’re already besties with many of them let us do the work.

01  DOCUMENT TEMPLATES Gain access to business plan, marketing, sales & legal document templates to help secure your professionalism with consumers & protect your business.

02  PRESENTATIONS | PITCHES Gain access to presentation & pitch package templates. Don’t waste hours trying to make it all look pretty. We’ve done the work already purchase a template & plug in all your information.

03  TRAINING | SOURCING Not sure how to utilize social media to your advantage? Can’t figure out how to touch up your product shots in Photoshop? Need to train your sales team/interns? We’ve built in depth manuals, provide in house training & create exclusive how to videos.

04  SOCIAL MEDIA | CONTENT MARKETING Social media marketing is crucial to increasing your consumer reach, engagement & brand awareness. Exclusive content & the use of storytelling to create buzz is the new advertising. Let us give you insight into how to develop your following & community.

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! !

ALL PRICES SUBJECT TO CHANGE

Spectrum Designs 416 Main St. Port Washington, NY 11050

Contact Patrick (516) 767J7177 [email protected]

Wholesale Screen Printing

(T7Shirts, Sweatshirts, Staff Shirts)

Printing on light colored items

Quantity 1 Color 2 Colors 3 Colors 4 Colors 5 Colors 6 Colors 12J24 items $1.55 $2.30 $3.05 $3.80 $5.00 $5.30 25J48 items $1.05 $1.70 $2.35 $3.00 $3.65 $4.30 49J72 items $0.90 $1.45 $2.00 $2.55 $3.10 $3.65 73J144 items $0.85 $1.35 $1.85 $2.35 $2.85 $3.35 145J288 items $0.65 $1.10 $1.55 $2.00 $2.45 $2.90 289J600 items $0.55 $0.95 $1.35 $1.75 $2.15 $2.55 601J1200 items $0.50 $0.85 $1.20 $1.55 $1.90 $2.25 1201J3000 items $0.45 $0.75 $1.05 $1.35 $1.65 $1.95 Printing on dark colored items Quantity 1 Color 2 Colors 3 Colors 4 Colors 5 Colors 6 Colors 12J24 items $2.30 $3.05 $3.80 $4.55 $5.30 $6.05 25J48 items $1.55 $2.20 $2.85 $3.50 $4.15 $4.80 49J72 items $1.45 $2.00 $2.55 $3.10 $3.65 $4.20 73J144 items $1.40 $1.90 $2.40 $2.90 $3.40 $3.90 145J288 items $1.00 $1.45 $1.90 $2.35 $2.80 $3.25 289J600 items $0.75 $1.15 $1.55 $1.95 $2.35 $2.75 601J1200 items $0.70 $1.05 $1.40 $1.75 $2.10 $2.45 1201J3000 items $0.55 $0.85 $1.15 $1.45 $1.75 $2.05 Screens 7 $25 each � one time fee per color, per location Color Change 7 $15 per color change for quantity under 145 7 $10 for quantity of 145 or above Sleeve or pants print add $0.30 per piece

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P R | P U B L I C I T Y Good press is always, good press!

Creeds of Love’s represented brands are not only aesthetically appealing

with their unique design, but each has a also has a special story to tell.

From business triumphs & manufacturing innovations to

fashionista obsessions, beauty must haves & décor to die for.

�  

SOCIAL IMPACT STORIES �  

�  

�  

B2B | B2C MEDIA OUTLETS

BEAUTY & FASHION

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C R E A T I V E S O L U T I O N S | A L A C A R T E S E R V I C E S

PHOTOGRAPHY | VIDEO Product, look book & campaign photography. Brand, short film & crowdfunding video production. Creating exclusive one-of-a-kind content to be share via social media, & in on & off line media outlets.

01  GRAPHICS | LOGO CREATION Access to graphic & font library easing the creative process to produce promotional Items, & exclusive content for social media & your brand’s website.

02  BRANDED CAMPAIGNS Don’t know how to angle your brand? Need models, locations & creative concepts for on & off line. Creeds of Love has the best team in New York City & we want to help bring your brand to life.

03  TREND DATABASE Achieve on point seasonal & yearly trend advice from industry experts & an administrative trend database that is updated bi-monthly. Download images to create mood & story boards.

04  EVENT PLANNING Experiences make the best brand memories you could ask for. Creeds of Love creates experiential events that leave attendees speechless & clearing the calendar to attend the next.

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Creeds of Love’s Creative Subscriptions gives you access to calculated tools that help your brand grow on & off our platform. Become more efficient & effective with help from our team.

Free One-Month Web Trial for Approved Brands featured on the website Monthy/Yearly Retainer & Subscription Programs along with AlaCarte Services are available

Pricing Ranges based on Program &/or Service.

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C U R R E N T & P A S T C L I E N T S

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C O N T A C T

CREEDS OF LOVE 3453 29th Street Suite 1 Astoria, NY 11106

[email protected] [email protected] +1 646.575.1499 http://www.creedsoflove.com

t   ig fb  

A d d r e s s P H O N E & E M A I L S o c i a l m e d i a

@creedsoflove @creedsoflove /culturesoflove

Keep in

Touch