CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for...

16
CREATIVITY + TECHNOLOGY

Transcript of CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for...

Page 1: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

CREATIVITY + TECHNOLOGY

Page 2: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

The Company

Bright Brands is a comprehensive, integrated digital marketing firm and

consultancy, based in New Delhi covering majorly the north Indian market.

Our passionate team consists of highly experienced and qualified marketing

professionals having years of specialized experience in different sectors.

Visit us at www.brightbrands.in for complete profile, how can we benefit

your business to scale new heights and nurture your ambitions & dreams

Page 3: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

When You Focus on One Thing,

You Master It…

At Bright Brands, We have

Spent 12 years focusing

only at Internet

Marketing…

THINK DIGITAL MARKETING

THINK BRIGHT BRANDS

Page 4: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

What is Digital Marketing ?

Digital marketing is an umbrella term for the marketing of products or

services using digital technologies on the Internet, but also include

mobile phones, display advertising, & other digital mediums

Digital Marketing Mediums

Search Engines

WebsitesSocial Media

Mobile Apps

Email Inbound

Page 5: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

Traditional vs. Digital

Factor Traditional Digital

Reach Limited to Area Global

Targeting Not Specific Very Specific

Price Very Expensive Not Expensive

ROI Not Guaranteed Guaranteed

Page 6: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

Campaign Goals

Awareness of the project in the campaign targeted location

Communicate the USPs of the project effectively

Create sense of urgency among the target audience

Communicate exciting limited period offers

Generate leads for the marketed projects

Page 7: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

• Mobile Apps• Ads in Mobiles

• ORM• Analytics

• Pay Per Click• Display Ads• Video Ads

• Social Media• Email

Marketing

•Direct Traffic

•SEO

•Social Media

• Inbound Marketing

•Email MarketingOrganic

MarketingPaid

Marketing

Mobile Marketing

Reporting

Page 8: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

Search Engine Optimization

2nd Position

Page 9: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

How is SEO done?

SEO depends on factors & algorithms created by Search Engines

82% of the Search Users click on Organic Links

SEO increases the Leads and Brand Authority

SEO takes a Good time and Effort & is a long term strategy

200+ Factors used by Google to Rank a Page.

Page 10: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

Pay Per Click Marketing

Page 11: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

How PPC is done?

PPC stands for pay-per-click, a model of internet marketing in which

advertisers pay a fee each time one of their ads is clicked.

PPC can be implemented using these programs

Google AdWords

Bing Ads

8% users click on Paid Ads

Very fast and effective marketing

Page 12: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

Display Marketing

Reach out to the

users browsing the internet by placing your ads on relevant websites.

Page 13: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

Social Media Marketing

To Increase Brand Awareness and Business Leads

Facebook Pinterest /

InstaGram

Google + Youtube

Twitter Linkedin

Page 14: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

Social Media marketing - Method

The most effective social media marketing happens over time when quality meetconsistency. The following list describes each primary area of on-going focus:

▪ Creating Engaging Social Content▪ Posting Company-Related Updates▪ Promotions & Social Campaigns▪ Integrate Social Media Activity into Other Marketing Plans▪ Monitoring▪ Analytics

Page 15: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

Getting Started…

Visit our website www.brightbrands.in and fill out the new business queries form. Our team will contact you for initial consultation to determine your specific needs in marketing services.

Once we have received your initial profile, our team of professionals from appropriate sections shall be available for discussion, will prepare detailed action plan & proposal on how we can become your effective business partners to take care of your marketing needs.

Page 16: CREATIVITY - Traffic Digital - Marketing & Advertising ;Targeted & … · PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one

THANK YOU

@ Copyright 2017 Bright Brands ( Neomatrix Technologies )

Confidential & Proprietary