Pay per click marketing (ppc)

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Blue Digital Media Pvt. Ltd.

description

The Blue Digital Academy is a known name in the teaching of digital marketing. The Company provides training to many reputed corporate clients and students from many prestigious management schools covering all the segments of PPC Advertising and Digital Marketing. Our workshops are famous for their timely and accurate information as well as helping the clients to connect the dots between traditional and digital marketing. The methodology is to promote best current practice, and 100% practical exposure to learn concepts and cases.

Transcript of Pay per click marketing (ppc)

Page 1: Pay per click marketing (ppc)

Blue Digital Media Pvt. Ltd.

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Self Knowledge - Internet Marketing

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Understanding Search platform

Organic results

Paid advertising , inorganic

Paid advertising

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Search on Yahoo

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Right Keywords (India)

Google Keyword tool which tells us which are the most & least searched keywords

Here ‘bariatric surgery’ is the most searched. We should considerranking high on top keywords

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Ad Title (25 character limit)Description line 1 (35 character limit)

Description line 2 (35 character limit)

Display URL (35 character limit)

CPC – Cost Per Click

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Basic Definition: CPC

• Click: The action a user takes to select your ad and be taken to your website.

• Google charges the advertiser when a user clicks on your ad

The Destination WebsiteA sample AdWords ad

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Basic Definition: CTR

Impression: The appearance of your ad on Google

Or one of it’s partner sites

Clicks

Impressions

= CTR (expressed as %)

CTR: clickthrough rate

Blue Digital Media Pvt. Ltd.

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CTR Examples

20 clicks

1000 impressions= 0.02 = 2%Example Advertiser A:

3 clicks

100 impressions= 0.03 = 3%Example Advertiser B:

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Ad Title (25 character limit)Description line 1 (35 character limit)

Description line 2 (35 character limit)

Display URL (35 character limit)

CPC – Cost Per Click

CTR – Click Through Rate

CPM – Cost Per thousand Impression

Quality Score = Max. CPC + CTR + Age of Ad + …..

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Text Ad

Image Ad

Mobile Ad

(Site Targeting)

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Our StrategyOur Strategy

To attract most relevant traffic & Highest Conversion

• Broader, high-volume terms are acceptable

• Consider related areas to reach users from different angles

For Traffic or Brand Enhancement

• Start with specific product names

• Include higher-level or related terms if they perform

• Append words like “buy” or “sale” to further qualify

For Sales or Leads

Branding ROI

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Let’s Play with Adwords system….