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PROPOSAL · Pay per Click Advertising is a model of internet marketing in which advertisers pay a...
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/ PROPOSAL Pay per Click Advertising
Transcript of PROPOSAL · Pay per Click Advertising is a model of internet marketing in which advertisers pay a...
/ PROPOSALPay per Click Advertising
Some of our valued clients:/ ABOUT USRefresh Creative Media has been involved in digital media design and development since 2001. The company also offers a full service in pay per click advertising, search engine optimisation & social media marketing.
We also offer mobile and web application development and have a in-house team of experienced developers and designers.
Pay per Click Advertising is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Our main aim is to write ads relevant to your company’s audience, and ensure that you get maximum return on investment for your ads.
We achieve this via the following:
● Keyword research: Find keywords related to the various aspects of your business.
● Creating ad-groups: Create ad-groups relevant to certain topics in your industry, or for specific sections/pages in your website.
● Ad writing: Write ads using the re-searched keywords, and link them to relevant pages.
● Remarketing: Create remarketing ad-groups for audiences that have visited your website.
● Optimize settings: Ad extensions, location & time targeting, & other techniques designed to lower your ad spend.
Refresh has three main packages depending on the size of your website and the budget available. These are explained on the following pages.
/ PAY PER CLICK ADVERTISING
Please see our glossary on the final page for a more in-depth description of these terms.
A straight-forward, all-inclusive package that allows you to test the waters.
It includes:
● Account set-up
● 1 x campaign created / up to 5 ad groups per campaign.
● 15 keywords per ad group.
● 1 x basic monthly report.
● 3 hours per month account maintenance.
R3,000 monthly budget – paid directly to GoogleR1,500 monthly account maintenance fee (ex VAT)R3,500 Initial cost for 1 landing page
/ PPC ADVERTISINGStarter Package
This package is designed for a regular user who needs consistently improving marketing results.
It includes:
● Account set-up
● 1 x campaign created / up to 5 ad groups per campaign.
● 1 x remarketing campaign
● 15 keywords per ad group.
● 1 x monthly report.
● 4 hours per month account maintenance.
R5,500 monthly budget – paid directly to GoogleR2,000 monthly account maintenance fee (ex VAT)R6,000 Initial cost for 2 landing pages
Mid-Level Package
/ PPC ADVERTISING
A highly competitive marketing plan that will get your brand’s voice to be heard. This package is designed for the serious marketer who needs serious results.
It includes:
● Account set-up
● 2 x campaign created / up to 5 ad groups per campaign.
● 1 x Remarketing campaign
● 15 keywords per ad group.
● 1 x monthly report.
● 6 hours per month account maintenance.
R9,000 monthly budget - paid directly to GoogleR3,000 account management fee (ex VAT)R9,000 Initial cost for 3 landing pages
Enterprise Package
/ PPC ADVERTISING
Still haven’t found what you are looking for?
Tell us what you are looking to achieve with your marketing campaign, and what you want to spend on Google Ads on a monthly basis.
We will create a customised package, to suit your business needs.
Customisable Package
/ PPC ADVERTISING
● Pay per Click Ads (PPC): We write appropriate ads for your business, and divide them into ad groups with specific keywords for each ad group.
● Ad extensions: Ad extensions enhance an ad with contact details, location details, site links, click to call information, and more. The more site links you have the better you ad will perform.
● Ad score: The ad score determines how high the ad places on the ad area, irrespective if you are bidding more for a keyword. This means that if you ad score is more than a competitor ad, you can place higher even if they are bidding higher for a keyword!
● AdWords spend / budget: This is paid directly to Google. We ask that this is paid directly to Google via credit card or EFT payment. This amount has been suggested in the proposal but is your decision.
/ GLOSSARY
● Remarketing campaigns: These are visual ad campaigns or text ads targeted at audiences that have visited your site in the past.
● Dynamic keyword insertion: This involves dynamically inserting keywords that users have searched into the ads. These ads have a much higher click through rate.
● Budget management: This involves adjusting the budget & bids periodically so we don’t over or underspend on the allocated budget.
● Reporting: We provide reports on the best performing ads, keywords, and campaigns for the month.
/ GLOSSARY
Thank you for your consideration on this project!
To get in touch with us or if you have any questions, please contact us
Craig 021 761 0521Email [email protected]
Melissa [email protected].
/ THANK YOU!
