CREATIVE BY DESIGN - Accor · CREATIVE BY DESIGN Every ibis Styles hotel is a center of creativity,...

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TRENDY PLAYFUL SURPRISED JOYFUL IBIS STYLES LIVERPOOL UNITED KINGDOM CREATIVE BY DESIGN Every ibis Styles hotel is a center of creativity, surprises and joy. Each one has an eclectic design to express a theme, and no idea is too creative: Alice in Wonderland, a farm in the middle of Paris, a journey through history of aviation... You name it, and there is an ibis Styles built around it. ibis Styles hotels also offer comfortable and creative rooms, kids corners and inventive social spaces. Welcome to the most creative and playful economy hotel brand! ibis.com FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT AUGUST 2018 – PHOTOS © ACCORHOTELS PHOTO LIBRARY

Transcript of CREATIVE BY DESIGN - Accor · CREATIVE BY DESIGN Every ibis Styles hotel is a center of creativity,...

Page 1: CREATIVE BY DESIGN - Accor · CREATIVE BY DESIGN Every ibis Styles hotel is a center of creativity, surprises and joy. Each one has an eclectic design to express a theme, and no idea

TRENDYPLAYFULSURPRISEDJOYFUL IBIS STYLES LIVERPOOL

UNITED KINGDOM

CREATIVE BY DESIGNEvery ibis Styles hotel is a center of creativity, surprises and joy. Each one has an eclectic design to express a theme, and no idea is too creative: Alice in Wonderland, a farm in the middle of Paris, a journey through history of aviation... You name it, and there is an ibis Styles built around it. ibis Styles hotels also offer comfortable and creative rooms, kids corners and inventive social spaces. Welcome to the most creative and playful economy hotel brand!

ibis.com

FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT

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Page 2: CREATIVE BY DESIGN - Accor · CREATIVE BY DESIGN Every ibis Styles hotel is a center of creativity, surprises and joy. Each one has an eclectic design to express a theme, and no idea

# 1BEST RATE PREMIUM OF ECONOMY

BRANDS IN 13 KEY COUNTRIES (11€ BRAND AVERAGE)

430HOTELS

430STYLES

CUSTOMER PROFILE

POSITIONINGRATING Creative Economy International 3 starsSEGMENT Economy

DOMESTIC 64% INTERNATIONAL 36%

BUSINESS 51% LEISURE 49%

LATEST OPENINGS

TOP 5

DEVELOPMENT PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS

CAPITALS, KEY CITIES & RESORT DESTINATIONS

MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

TOP 5 FLAGSHIPS TO VISITSÃO PAULO BARRA FUNDA BRAZIL

PARIS NATION PORTE DE MONTREUIL FRANCE

BUDAPEST CENTER HUNGARY

SINGAPORE ON MACPHERSON SINGAPORE

BALI PETITENGET INDONESIA

NEAR

60%OF FRANCHISEES IN THE NETWORK

=

KEY IDENTIFIERSMultiple Styles & Storytelling DesignEach hotel has a story to tell that is spread over the client experience to increase brand preference.

Family Offer Kids corner, suited menus, puericulture equipments, family rooms, etc.

SweetBed by ibis StylesThe best sleeping experience on the market in terms of technology, design, product & price/quality ratio.

Heartists of the Happy Moodibis Styles’ promise is to anticipate guests’ needs and to create moments of unexpected joy that will feed their happy mood.

NHA TRANG, VIETNAMLEEDS CITY CENTRE ARENA, UNITED KINGDOMLAVAL CENTRE GARE, FRANCEULAANBAATAR POLARIS, MONGOLIALIMA CONQUISTADORES, PERU

DEVELOPMENT New Built & ConversionNETWORK 432 & 44,652 HOTELS ROOMS

PIPELINE 180 & 26,535 HOTELS ROOMS

45COUNTRIES

NUMBER OF HOTELS AND ROOMS PER REGION

NETWORK + PIPELINE

EUROPE310 hotels

25,761 rooms Pipeline: +9,070 rooms

ASIA / PACIFIC87 hotels13,893 rooms Pipeline: +10,100 rooms

AFRICA MIDDLE EAST

7 hotels1,463 rooms

Pipeline: +3,294 rooms

AMERICAS28 hotels3,535 rooms Pipeline: +4,071 rooms

73 %

19 %

+63 %

CRS* CONTRIBUTION RATEibis Styles room revenue via AccorHotels CRS*

WEB Ibis Styles online direct sales: AccorHotels web sites and mobile• 1.8 M ibis Styles room nights• €130 M ibis Styles room revenue

MOBILE GROWTH ibis Styles room revenue via AccorHotels CRS*

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PROGRAMMINGROOMS URBAN

— Average number of rooms 100 and +— Room average size (1) (sqm) 20 - 24— Total Gross Floor Area (1) (sqm) 40 - 50

FOOD & BEVERAGE

WELL-BEING

MEETINGS, EVENTS & OTHERS

1 restaurant (2)

shared with breakfast room1 bar (2)

Fitness center (2)

Swimming pool (nice to have)

Meeting rooms (2)

Web cornerKids area

(1) For AAA ultra city center, historic conversion, the room size

and areas can go down by 15-20% (2) Based on market demand

Net figures *Central Reservation System