�WHO I AM!

TASOS VELIADIS �

�THE SITUATION TODAY

�

�DIGITAL WORLD FULL OF…

�

�USERS

�

�PLATFORMS

�

�CHOICES

�

�NOISE!

�

�A world full of content

From everyone �

�Some useful stats

�Facebook

41 THOUSAND POSTS EVERY SECOND

�Youtube

100 hours of video every minute

�instagram 3600 Photos every minute

�Twitter

278 thousand tweets every minute

�>6,000,000

Digital users in greece

�But who cares?

�Who wantS to listen?

�Brands have to listen

�brands have to be more

useful for the users

�brands have to create

more powerful messages

�How?

�LET’S START FROM THE

BEGINNING

STRATEGY

INSIGHTS

TRENDS

ACTIV

ATIONS

MEDIA

�strategy

�Focus on strategy

�Find your audience

�Find the right platforms

�Find the right paths

�Use KPIs

�Money money money

�insight

�insight

iNSIGHT = THE CAPACITY TO GAIN AND ACCURATE

DEEP UNDERSTANDING OF SOMEONE OR SOMETHING

wHY IS A GOOD INSIGHT LIKE A REFRIGERATOR? BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON

�trends

�Trends ARE your friend

�Trends = INNOVATION

�Trends = RESEARCH AND INNOVATION

�5 TRENDS FOR 2016

�Status tests

�Contextual omnipresence

�Insider trading

�Beneficial intelligence

�Perspective shifts

�activations

�Create stories

stories based on local heroes – stories with great messages

�Reach influencers

�Turn your cUstOmers into fans

�Create hashtags

�Be useful for your fans

�Create phygital activations

�Social media = media

�60% production 40% media

�1 - 9 - 90

�Earned media ARE your friendS

�Create targeted adverts

M �the right platforMs

facebook – google – youtube – instagram – outdoor etc

�From interruptive ads

�to

�Unique branded content

�Content worth sharing!

�Tasos veliadis

�

veliadis@

socialab.gr

Facebook

.com/tasosvel

@tasos veliadis