Influencer Marketing Overview - Creating a Buzz for your Brand
INTEGRATED DIGITAL CAMPAIGN Creating buzz for WD-40 … · Creating buzz for WD-40 Each summer,...
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Creating buzz for WD-40 Each summer, Floridians face an invasion of “love bugs," insects that land on vehicles by the thousands and can be extremely difficult to remove. WD-40 needed to make people aware that its product is a love bug removal life hack. hfa created an integrated campaign, including digital advertising based on search terms related to love bugs, and a media relations program to spread the word. Meanwhile, street teams provided WD-40 samples at local events to drive trial. Ads on Waze sent people to the nearest purchase locations, and gas station pump handle ads engaged a captive audience, staring at their love bug covered cars. The result was some serious buzz. INTEGRATED DIGITAL CAMPAIGN SUCCESS STORY WD-40®
Transcript of INTEGRATED DIGITAL CAMPAIGN Creating buzz for WD-40 … · Creating buzz for WD-40 Each summer,...
Creating buzz for WD-40Each summer, Floridians face an invasion of “love bugs," insects that land on vehicles by the thousands and can be extremely difficult to remove. WD-40 needed to make people aware that its product is a love bug removal life hack.
hfa created an integrated campaign, including digital advertising based on search terms related to love bugs, and a media relations program to spread the word. Meanwhile, street teams provided WD-40 samples at local events to drive trial. Ads on Waze sent people to the nearest purchase locations, and gas station pump handle ads engaged a captive audience, staring at their love bug covered cars. The result was some serious buzz.
INTEGRATED DIGITAL CAMPAIGN
SUCCESS STORYWD-40®
In initial campaign
impression estimateINCREASE117%
In overall CTR increase
above the industry averageINCREASE40%
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