Creating buzz with twitter

© 2010 Site-Seeker, Inc.www.site-seeker.com

Creating Buzz Using Twitter

Kathy Hokunson

Regional Sales Manager

Site-Seeker, Inc.

@katiehoke

http://www.site-seeker.com/


Twitter is:

1. Public Relations

2. Customer Service

3. Loyalty Building

4. Collaboration

5. Networking

6. Customer Acquisition



From:Wikipedia

“ “Twitter is a free social networking and

micro-blogging service that enables its users to send and read other

users' updates known as tweets. Tweets are text-based posts of up

to 140 characters, displayed on the user's profile page and delivered

to other users who have subscribed to them (known as followers).



Number of Tweets Per Day

2007: 5,0002008: 300,0002009: 2.5 million2010: 50 million



Key terms…

• A DM or direct message is a private message on Twitter

• RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit

• Trending topics are the most-discussed terms on Twitter at any given moment

• @username is a public message to or about an

individual on Twitter

• A hashtag—the # symbol followed by a term and

included in tweets—is a way of categorizing all the

posts on a topic

• Shortened URLs. To fit links into the short messages,

Twitter shrinks some URLs down automatically



Bio SEO, SEM, PPC for B2B w/focus on Manufacturing. Married Mom of 2 Teens, running freak, completed 1 marathon and 2 half marathons.



Build your community by

following relevant accounts• Following somebody means you’ve subscribed to their tweets.

• To find people talking about your company or topics in your field, use search.twitter.com.

• When you find a good candidate, look under their picture for the

follow button.

• You can also choose to interact without following an account, just

send them a tweet.



Build your community . . .

Search Twitter for key terms and phrases



Search for local “Tweeps”

http://twitter.grader.com/location



Let’s get started . . .

Define your objectives

• What are your goals• Who do you want to reach• Is it personal, professional or both• How often can you consistently interact• Why type of information do you wish to share



2

„What‘s the latest news (about that

company)?“

• PR / Corporate communications

• Demonstrate expertise by sharing knowledge

Business Uses

Informational4

„Fresh bread just out of oven now“

Automatic

• Data Push and Automated Interaction with Customers / Customer Systems

Business Uses

3

„What are you missing?“

Promotional

Business Uses

• Channel for new form of promotion

• Organise / Promote Events

1

„What has your attention?“

(„What are you doing?“)

• Monitoring & Customer Service

• Market research

• Emotional bondB2C, B2E, E2E

Business Uses

Personal

Types of Twitter Communication



We asked a question . . . .

We got an answer . . .



We wanted people to know . . .

And it worked !

TRAFFIC: 195 Clicks



What to say …

• Build relationships on Twitter

• Listen for comments about you

• Respond to comments and queries

• Ask questions

Build Your Authority

• Post links that are informational and informative specific to your objectives

• RT (Retweet) messages you would like to share that support your goals and engage people you want to interact with: prospects, clients, peers

• Sprinkle in your promotional information, case studies, blogs

• Use a friendly, casual tone

• Don’t spam people



Resources for What to say …

• RSS Feeds to industry blogs, news

• Google News Feeds / Google Alerts

• Industry Related Associations



Tools to Help



Twitter Client Tools



You don’t have to tweet all day . . .



Twitter Resources & Tools

www.tweetdeck.com

www.hootsuite.com

www.seesmic.com

http://twitter.grader.com/

www.hashtags.org

www.wefollow.com

http://business.twitter.com/twitter101

bit.ly


http://www.tweetdeck.com/

http://www.hootsuite.com/

http://twitter.grader.com/

http://www.hashtags.org/

http://www.wefollow.com/

http://business.twitter.com/twitter101

http://www.bit.ly/


Remember:

It is SOCIAL media . . .

so be social

Engage, comment, respond and share



Remember:

It won’t happen overnight.

With consistent effort and conversation

it will build and grow.



It’s all about gaining . . .

Authority

Leadership

Trust



Thank You!

Kathy [email protected]

Follow me @katiehoke

@siteseekerinc


Creating buzz with twitter

Business

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