Cosa è l'Experience Design

© Copyright 2013 Avanade Inc. All Rights Reserved.

USER EXPERIENCE DESIGNCosa vuol dire progettare l’esperienza d’uso.

Francesca Tassistro | Creative Lead @ Avanade


Esperta di tecnologia

Artista

Guru del marketing

Interessata alle persone

Solution finder

Experience Designer


?


USER EXPERIENCE DESIGN

© Copyright 2013 Avanade Inc. All Rights Reserved | Pag

USER EXPERIENCE

HAPPENSWITH OR WITHOUT

DESIGN

USER EXPERIENCE


USER EXPERIENCE DESIGNUSER EXPERIENCE


progettare l’esperienza di utilizzo di applicazioni digitali


in che modo?


GENIUS DESIGN


USER CENTERED DESIGN


HUMANCENTERED DESIGN

© Copyright 2013 Avanade Inc. All Rights Reserved | PagDONALD NORMAN

If we are designing for people

why not call them that:

people, a person,

or perhaps humans.


ANALISI PROGETTAZIONE


Cinque regole per fareDesign Research

ANALISI


If I had 60 minutes to solve a problem

and my life depended on it

I’d spend 55 minutes

determining the right question to ask.

Once I got the right question,

I could easily answer it in 5 minutes.

#1


#1

Capire cosa vogliamo ottenere dalla ricerca

REGOLA N.1


#2

Scegliere la metodologia più adatta

REGOLA N.2


QUESTIONARI

WEB ANALYTICS

#2METODI QUANTITATIVI

METODI QUALITATIVI

CO

INN

VOLG

IMEN

TO O

PER

ATIV

O

CO

INN

VOLG

IMEN

TO V

ERBA

LE

FOCUS GROUP

INTERVISTE

OSSERVAZIONE

USABILITY TEST


#3

Saper ascoltare e saper porre le giuste domande

REGOLA N.3


Design research

asks us to bring creative energy

to the synthesis

of confusing and conflicting

information

JANE FULTON SURI

Chief Creative Officer at IDEO

#4


#4

Estrarre risultati utiliREGOLA N.4


The effectiveness of research

is inversely proportional

to the thickness

of its binding.

TODD WILKENS

Experience Designer at ADAPTIVE PATH

#5


#5

Comunicare i risultati in modo efficace

REGOLA N.5


The thing about personas is

they need to be based

on reality

and they cannot be based

on self-referential thinking.

ALAIN COOPER

Founder of COOPER

#5


Sei metodologie di cui non si può fare a meno

PROGETTAZIONE


#1 CONCEPT


This is the most abstract

part of the process,

when the concrete needs

of individuals

are transformed

into high-level insights

IDEO

about the larger population

Metafora High level IA

Modello di interazione

Moodboard

Proposta Visual


ARCHITETTURADELLE INFORMAZIONI

#2


L’arte di strutturare,

organizzare ed etichettare

i contenuti

per aiutare le persone

a trovare e gestire

i contenuti stessi.

LOUIS ROSENFELD

Principal of LOUIS ROSENFELD LLC

http://louisrosenfeld.com/

http://louisrosenfeld.com/


FLUSSI DI INTERAZIONE

#3


Razionalizzazione e formalizzazione delle connessioni logiche tra gli elementi dell’applicazione e le azioni degli utenti

Avanade Confidential – Do Not Copy, Forward or Circulate© Copyright 2011 Avanade Inc. All Rights Reserved.

HANDSET! FINDINGS!

SUCCESS RATE!

GENERAL NOTES ABOUT THE TASK!

U250!

N° users tested 14

N° users completed 11

N° users completed with help 0

N° users did not complete 3

Task 2"Save a given number"!

Positive findings

Cosmetic problems

Serious problems

Catastrophe

For this task users were asked to create a new contact to the contact list. To increase the difficulty, users were also asked to change the number type to “office”. !This task was designed also to check if users were able to understand the use the of the spin box . !!Starting from Day Two, user were also asked to predict the effect of pressing the “c” key while in the contact list, to check if the device behavior was coherent with their mental model.!!

How much?Payment

Information

Recipient

Information

Donation Options

Select DogUpsells

Confirm

Donation

Options Dog Needs

Summary

Planned Gift

Options

Planned?Y

N

Y

N

Gift?

N

Y

>$500?

Adopt a dog

go

stop


WIREFRAME#4


Wireframes

content

functionalities

and the means of

navigating to those

two things.

DAN SAFFER

Director of Interaction Design at SMART DESIGN

should contain


Products

Garden Doctor

Plant Guide

Garden Care

Home Care

Seasonal Adiveces DISCOVER OUR WIDE RANGE

OF GARDEN CARE PRODUCTS

Community BEST SOLUTIONS FOR YOUR

GARDEN PROBLEMSALL INFOMRATION YOU NEED

ABOUT YOUR PLANTSTIPS AND CUES FOR THE

BEAUTY OF YOUR GARDENTIPS AND CUES FOR THEBEAUTY OF YOUR HOME

WHAT TO DO IN YOUR GARDENMONTH BY MONTH

SHARE WITH OTHER PEOPLEYOUR GARDENING P

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TO DO IN [MONTH]

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Title

4.1 2.6

SketchesHigh fidelity


Products

Garden Doctor

Plant Guide

Garden Care

Home Care

Seasonal Adiveces DISCOVER OUR WIDE RANGE

OF GARDEN CARE PRODUCTS

Community BEST SOLUTIONS FOR YOUR

GARDEN PROBLEMSALL INFOMRATION YOU NEED

ABOUT YOUR PLANTSTIPS AND CUES FOR THE

BEAUTY OF YOUR GARDENTIPS AND CUES FOR THEBEAUTY OF YOUR HOME

WHAT TO DO IN YOUR GARDENMONTH BY MONTH

SHARE WITH OTHER PEOPLEYOUR GARDENING PASSION

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Popular tags Ants

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Insecticides LawnGarden

Natural

Slugs

House

Popular topics

NatriaSprayer

Ants Beautiful rose

Sowing calendar

Garden stylesInside plants

House

Parasites Protect

JuneBrochure download

Gardening manual

Spring

My vegetable garden

My orchardNatria manual

[Month] products Name of product

Name of productName of productName of product

Popular Videos

Video Video

Video Video

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Lorem ipsum Lorem ipsumPlant guide

Search for a plant...

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FAQs

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- Create your garden- Ask help- Participate to contests

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3.0

2.4

2.0

2.2

2.1

2.3

LAST FROM THE COMUNITY

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amet?

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amet?

2 Responses

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amet?

2 Responses

Answer

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VIDEO

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TO DO IN [MONTH]




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4.4

4.1 2.6

GARDEN DOCTOR

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HOW TO CREATE A GARDEN?

nd simple steps and tips to create a beautiful garden in different styles

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4.1 4.3

4.3

Content only Drawing


VISUAL DESIGN


Due casi concretiESEMPI

2 SETTIMANE 2 SETTIMANE1 SETTIMANA 3 SETTIMANE

OSSERVAZIONE

FOCUS GROUP

CONCEPT

INTERVISTE

IA

APPLICATIVO PER CALL CENTER

2 MESI

1 MESE 2 MESI 1 MESE 1 SETTIMANA 1 SETTIMANA

FLUSSIINTERAZIONE

VISUAL DESIGN

PROTOTIPO

USER TESTREFINEMENT

WIREFRAMES

MESE 1 ChiamataConnettività

ChiamataFotocamera

SETTIMANA 2 ChiamataConnettivitàFotocamera

eMail

INTERVISTESTAKEHOLDER

INTERVISTEUTENTE

APPLICAZIONE WIN8 PER TABLET

IA

WIREFRAME

VISUALDESIGN


CHI E’ LO UX DESIGNER?


?


[email protected]

mailto:[email protected]

mailto:[email protected]

Cosa è l'Experience Design

Technology

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