CORPORATE PRESENTATION

1

Product Vision

Careograf is an online resume based on

Big Data and Visualization

Education, Experience,

Skills

SocialIdentity

BehavioralProfile

Our vision is that a better Resume

will enable job seekers find the job

that meets their aspirations, and help

employers find the right talent for

their needs.

2

Problems with the Resume, as it exists today

Job-seekers Employers

I find it tough to keep my Resume

updated.

How much data do I add and what do

I leave out?

My Resume does not allow me to

really highlight my strengths.

Can I control which jobs match my

Resume, and which don’t?

How do I find the best ones from the

many resumes I get for each opening?

I see the skills, but how good is the

person at them?

Is there a way to be sure the information

is genuine?

Is the candidate a good fit for the

company culture and the particular job?

Can screening Resumes be less tedious

and a more pleasant experience?

3

Pre-verified background+

Tested and rated Skills+

Curated Social identity+

Approved Keywords+

Introductory video clip

Great User experience+

The Careograf solution

4

The opportunity

To be the world’s first universal Resume standard,

across geographies and verticals

To create a global repository of talent for the $130+

billion talent sourcing industry*

To be the foundation for data driven human

resource management in the Enterprise

* Source: The Talent Acquisition Factbook, Deloitte

5

Competition

There are three main elements in Careograf i.e. Data Aggregation, Career Visualization and Pre-

emptive background checks. The competition for Careograf exists in each of these segments:

Aggregators Visual Resumes

Background Checking

This is apart from the obvious incumbents like Naukri, Monster etc.

7

The Team

Founders

Sailajanandan Nayak, FounderOver 10 years in IT Services industry. Worked in USA,

UK, and South Africa as Technical Architect.

Responsible for Product Management, Architecture,

Marketing and User Acquisition

Namrata Sundaresan, Co-FounderOver 15 years in Market Advisory and International Trade

and Investment. Uses her extensive industry contacts to

open doors for Careograf across sectors and regions.

Responsible for Business Development and Customer

Relations

Product Team

Shekhar

Head of Development15+ years in Development.

Expert on Web Technologies

Krishna

Back-end Developer7+ years in developing Web

Apps using PHP & JavaScript

Balaji

Designer & Front-end DeveloperExpert in Photoshop, HTML5, JQuery, CSS3,

JavaScript. Responsible for Careograf’s UI & UX

8

Investment Required

We have invested over 15 lacs into product development and other associated overheads

in past 18 months. Our monthly burn rate is Rs. 75,000, which will grow as new members

are added to the team.

We are looking to raise 50 lacs to sustain operations till Q3 2015, when we expect to start

earning revenues.

The break up of expenditure is as follows:

Product Development, 24

Operations, 16

Server & Licenses, 7

Infrastructure, 3

9

Potential Exit Scenarios

1. Acquisition by a larger player in a complementary spaceCareograf is may be a visual resume to be used by job seekers. But for the Enterprise, it is a valuable data

source. And it will be of great interest to multiple players. For a start, LinkedIn is a very possible acquirer, as

there is significant overlap of interests, and LinkedIn can make use of Careograf’s deep data model and visual

resume. Companies like Naukri and Monster would be interested in Careograf for the same reasons, as they

will be able to fight back at LinkedIn, which has been eating into the recruitment market of these players.

Existing ATS tools like Taleo, Jobvite, SuccessFactors etc. would be interested in Careograf as it adds an

important dimension to their product. And finally – and this might be a long shot – but Google And

Facebook both might be interested in Careograf if the user numbers are significant enough, as both have a

need to drive more users, and especially different

2. Subsequent round of investment.I have discussed the idea and demonstrated the product to a number of VCs and Angels. The response has

been very positive and they all agree that Careograf is a fundable business. However, I need to build some

traction before Indian institutional investors will consider an investment. If Careograf is able to meet its

traction targets, it is sure to attract investment from Venture Capital or Angel funds. This will give an

opportunity for early investors to cash our with very good returns.

sn@careograf.com

Big Data and Visualization for your Career