organizational pr audit:

nordstromsHeather Fountain, Laura Anne Mabbett, Britt McGahey,

Megan Twist, Kayla Rose

Introduction

● John W. NOrdstrom ● Passed down through now 4 generations. ● Flagship in Seattle, Washington. ● Started as a single shoe store and has grown to

323 stores in 39 states in the united states.

"At Nordstrom, our goal is to provide outstanding service every day, one customer at a time."

Reputation ManagementNordstrom displays its reputation management in a variety of ways:

Nordstrom Full-line stores & Nordstrom Rack stores

Bringing communities together

Taking care of its stakeholders

Nordstrom assesses its own risks for potential reputation damage:

New technological advances

Proper management roles

Failure to uphold and maintain corporate culture and company reputation

Corporate Social ResponsibilityNordstrom designed its CSR program based off of four different pillars: Supporting Communities, Sustaining the Environment, Protecting Human Rights, and Caring for Our People.Supportin

g Communit

ies- Employee

Charitable Match Program

- United Way

- Nordstrom Scholarship

Sustaining The

Environment

- Conserve Energy and natural landscapes

- Reduce greenhouse Emissions

- Recycling Efforts

Protecting Human Rights - Partnership

Guidelines - Routine-

based audits in manufacturers

Caring For Our People- “our

people are our greatest asset and we will work to give them a workplace they can be proud of”

Employee Relations

Positive Employee Relation Programs Provided by Nordstrom :Open Door Policy

Incentives

Goal to speak as a company, who speaks with one voice, with a consistent message through appropriate channels.

Expectations and Repercussions clearly stated in code of conduct

Customers are the priority- Inverted Pyramid

“An organization with a good employee relations program provides fair and consistent treatment to all employees so they will be committed to their jobs and loyal to the company”

Media RelationsNordstrom Pressroom

Press Releases

2011 to 2015

Image Gallery

Media kits

Email Alerts

Media Contacts

Media and Student Frequently Asked Questions

financials As of 2015 Nordstrom reported a 6.6% Total Sales Growth

According to their most recent scorecard they made $13,110 million in net sales in the year 2014.

Investor RElationsIn March 2, 2015 the current shares of

common stock outstanding was 190,405,729. According to the Common

Stock Prices Chart there is a trend of the stock prices being higher in the fourth quarter. From year to year the yearly stock prices have continuously increased. The dividend reports state

that the profit distributed to shareholders is increasing year to

year.

ConclusionThe company is performing well for its employees and its consumers. This is reflected highly in the financials of the company. Each year they see an increase in total revenue meaning they are gaining new consumers as well as retaining those that are loyal to the brand.

Not only is Nordstrom succeeding financially, Nordstroms CSR program drives the company to success.

Although Nordstrom already has great customer service, it’s something, like any retail company, that can always be improved on.

In conclusion Nordstrom is a great company and is doing really well!