Corporate Identity - Erehwon Consulting

8/14/2019 Corporate Identity - Erehwon Consulting

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2009

Identity Manual


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Featuring Erehwons identity, before the re-designexercise. The internal brief for the new identityoutlined an orbit-shifting change in terms of visualcues, design and execution.


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Erehwon | Logo StoryErehwon's new look. And what it means.

Get away from the formula approach to logodesign, which delivers predictable results.

Create a graphic / mnemonic that breaks themonotony of assembly-line typography.

Make a departure from straight lines andgeometrically positioned visual components.

Create a vibrant innovation platform that visuallysignifies a fountainhead of creativity.

The loops springing out from the letter h signifyinnovation orbits and hold the Erehwon name together.

The loop graphic also signifies a knowledge treeor a fountainhead of inspiration.

The typeface blends well with the visual treatment -projecting a company that dares to be different.

While the treatment of typeface integration is non-conventional, it does not take away from thelegibility aspect.

The fiery red color choice further accentuates thebold, innovative orientation of the company.

What we worked on, as the desired effect

Breaking the mold

The response it encapsulates

Unusual, arresting - arouses interest and curiosity.Sets the tone for our innovation platform.

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Erehwon | MascotRetaining the human element

Concept extension

One component that is still critical to the new identity

is the human element in an astral embrace -outstretched arms reaching out to explore higherrealms of inspiration. This will be retained as amascot in applications, across the board.

Importantly, this visual composition lends itself well toa 3-D version that could be placed in the lobby /reception areas of Erehwon offices (and maybe onemployee desks as well.)

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Corporate Signature | Specifications

Usage restricted tothe parametersandguidelines specified in themanual.

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1 Logo type

2 Shadow / Design element

3 Corporate theme line

4 Fountain / Anchor / Design element

The composite image featured here is the new corporate identity adoptedby Erehwon Innovation Consulting Private Limited. This new logo featuredbelow, to be used across legal, statutory, branding, public relations andadvertising applications.

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Usage Guidelines | Scale

Anydeviation from thevisualformatsoutlined herewill construeas non-compliantwith thenewlogo specificationsdescribedin thismanual.

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The master-grid presented here, outlines relative dimensions. Pleasereview grid profile carefully to ensure accurate conformance in terms of sizing and color indexing.

It is important to also consider breathing space around the logo,especially in advertising and promotion effort, where there could be othervisual components placed near the logo.

Logo and tagline with the minimum permissible spacearound it to prevent visual invasion of other graphic and text components.

Logo with optimum breathing space.

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Usage Guidelines | Colour Index

DS 77-1 C

C 10 100 97M Y

Pantone Process

CMYK Process

DS 325-1 C

K: 100

Pantone Process

CMYK Process

C

A

A B

Greyscale

DS 174-9 C

K: 12

Pantone Process

CMYK Process

C

B

C

DS 325-1 C

K: 100

Pantone Process

CMYK Process

A

DS 174-9 C

K: 12

Pantone Process

CMYK Process

B

B

A

A

B

07There could be marginal variations from the color palette featured here, in digital reproductions and printouts.The offset process however, allows total control on color compliance.


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Usage Guidelines | Background Colours

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After a series of image clarity tests done internally, we have arrived at aformat that stands out clearly against a white background.

As it may not always be possible to use a white background, we recommenda background reference as shown below.

Indian Yellow (Pantone DS 5-1C or C:0 M:20 Y:100 K:0) with a 12%deepening for the drop-shadow.


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Usage Guidelines | Font FoundryHere, we feature the prescribed font palette for the corporate identityexercise. For legal, statutory, branding, public relations and advertising applications.

Franklin Gothic Book - 14 points

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890 !@#$%^&*(){}[];:~+-\|/?

Franklin Gothic Medium - 14 pointsabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*(){}[];:~+-\|/?

Franklin Gothic Demi - 14 pointsabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*(){}[];:~+-\|/?

Common Font:Example of body copyor text font for internalcommunications,advertising andpromotional materials.

Eras Demi ITC - 14 pointsabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*(){}[];:~+-\|/?

Eras Bold ITC - 14 pointsabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*(){}[];:~+-\|/?

Headline Font:Example of headline orcrosshead font usage -for internalcommunications,advertising andpromotional materials.

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Usage Guidelines | Correct UsageThis example illustrates the correct use of a digital image when you import the logo into a graphics program on the computer. The example here helpsyou prevent even the smallest distortions in use.

Incorrect usage

These visualguidelines apply to alldigitalfile formatson thecomputer,as wellas mechanical inktransfer methods,asin screen printing.

Distorted logo image (digital) Displaced / disproportionate logo image

and incorrect color usage

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Usage Guidelines | StationeryFeatured here are examples of how the new identity is adapted to stationery- across letterheads, envelopes and business cards.

It is essential that these formats are followed carefully to ensure totalcompliance - in terms of layout, typography, use of graphic, colorsand reproduction values.

Erehwon Innovation Consulting Pvt Ltd1894, 8 Cross, 4 Main, HAL III Stage, Bangalore - 560075

Ph: +91 80 40535000 Fax: +91 80 41153230

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w w w . e r e h w o n c o n s u l t i n g . c o m

I N D I A S W I T Z E R L A N D U S A S I N G A P O R E| | |

Name +91 98450 00001 [email protected]| |

11Recommended material stock: Pure white ivory card 300gsm.

Business Cards

Front >

Back >

89.0 mm

54.0 mm

5.0 mm

5.0 mm

Franklin Gothic Medium 8pt.

Franklin Gothic Book 7pt.

5.0 mm



Franklin Gothic Medium 7pt.(Double spacing between characters)

Erehwon mascot in background

Logo element in background as watermark86% Black on 100% Black


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Usage Guidelines | Stationery

Letterhead (A4 size)

Recommendedpaper stock:PurewhiteMaplithoor anyotherquality100gsm.Thecontinuationsheet should bewithout theaddressand tagline/theme linein thelogo unit.

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29.7 mm

21.0 mm

50.0 mm

12.0 mm

8.0 mm

Franklin Gothic Medium 10pt.Franklin Gothic Book 9pt.

Franklin Gothic Medium 9pt.(Double spacing between characters)

Logo element inbackground as watermark8% Black

24.0 mm

Center Aligned


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13Recommended paper stock: Pure white Maplitho or any other quality 120 gsm.

Document Envelope

35.0 mm

310.0 mm

230.0 mm

Folding area (flap)

12.0 mm

15.0 mm

13.0 mm


Franklin Gothic Medium 11pt.Franklin Gothic Book 10pt.Franklin Gothic Medium 10pt.(Double spacing between characters)

55.0 mmCenter aligned

Flap


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Mailing Envelope

Recommended paper stock: Pure white Maplitho paper or any other quality 120 gsm. 14

235.0 mm

10.0 mm40.0 mm

Center aligned27.0 mm

Flap105.0 mm



Franklin Gothic Medium pt.8(Double spacing between characters)


6.0 mm

7.5 mm


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The contents of this manual are the intellectual property of Erehwon Innovation Consulting Private Limited.Usage is restricted to legal, statutory, branding, public relations and advertising - handled by internal

departments, business partners and franchisee partners.

Erehwon Innovation Consulting Pvt Ltd1894, 8 Cross, 4 Main, HAL III Stage, Bangalore - 560 075Tel: +91 80 40535000 Fax: +91 80 41153230

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www.erehwonconsulting.com

For information and updates, please get in touch with :

Thiscomprehensiveredesignof Erehwon's corporate identitywas handled by CREATIVENETWORK, Bangalore, INDIA.

Corporate Identity - Erehwon Consulting

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