© VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track...

13
© VGROUP CASE STUDY LOC Consulting Management Consultants Identity refresh for a fast track 100

Transcript of © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track...

Page 1: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

© VGROUP CASE STUDY

LOC ConsultingManagement Consultants

Identity refresh for a fast track 100

Page 2: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

2

_

© VGROUP CASE STUDY

LOC ConsultingManagement Consultants

LOC Consulting is a management consultancy on the

move: named the UK’s 40th fastest growing private

company in 2010. At the time, the firm was keen to

retain its strong brand positioning but ready to

revitalise a visual identity that had stood still for too

long.

 

Following a four-way pitch, we took up the challenge,

fortifying the brand with a refreshed identity and

redesigned website. LOC Consulting now has the

distinctive communications its reputation deserves,

with a brand that can adapt as the business evolves.

BRAND ARCHITECTURE

LOGO & VISUAL IDENTITY

STATIONERY

COPYWRITING

PHOTOGRAPHY & ART DIRECTION

LITERATURE

PRINT MANAGEMENT

WEBSITE DESIGN & DEVELOPMENT

SEARCH MARKETING

PRESENTATION TEMPLATES

Page 3: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

3

_

© VGROUP CASE STUDY

LOC ConsultingPrevious logo

Before

Page 4: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

4

_

© VGROUP CASE STUDY

LOC ConsultingNew logotype

After

Page 5: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

5

_

© VGROUP CASE STUDY

LOC ConsultingCorporate Folder

Page 6: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

6

_

© VGROUP CASE STUDY

LOC ConsultingCorporate Folder

Page 7: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

7

_

© VGROUP CASE STUDY

LOC ConsultingBrandbook

Page 8: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

8

_

© VGROUP CASE STUDY

LOC ConsultingBrandbook

Page 9: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

9

_

© VGROUP CASE STUDY

LOC ConsultingWhite Papers

Page 10: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

10

_

© VGROUP CASE STUDY

LOC ConsultingWebsite design and development

Visit website >

© VGROUP CASE STUDY

_

Page 11: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

11

_

© VGROUP CASE STUDY

LOC ConsultingWebsite design and development

Page 12: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

12

_

© VGROUP CASE STUDY

LOC ConsultantsManagement Consultants

Massive thanks to you and all at VGROUP for your

excellent work on this. Everyone at LOC is very excited

about our brand refresh and the website really is the

central platform to launch this to the wider world...

[The site] is fresh, dynamic yet professional and is

certainly light years away from what we had.

Elinor FentornPartnerLOC Consulting

Page 13: © VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.