Corporate and productional video
2
https://prezi.com/3dkzgxs_lkda/unit-28-corporate-and- promotional-programme-production/ Corporate Video A Corporate video is a video commissioned by a corporation to show a message that usually is to communicate to internal or external stakeholders. Rather than this being a broadcast, it usually is shown internally at events or privately shown. Defining the Programme purpose The programme purpose is knowing the format and style of the content, weather it is to entertain or if to inform. The indications should be clear but a video can contain elements of the two in one video. Functions and Purpose of Corporate Videos. Product launch involves launching the product onto a platform where the intended audience are shown the product. An example of this would be the original iPod adverts by apple. Promotions of the key ideas of the advert are used to push the main points of their brand/product. This is typically used by political adverts, with an example being from the recent Trump/Clinton elections with the adverts for both parties. Internal communications are how you sell the idea of the product to people on the inside, rather than the wider audience it applies to the stakeholders of the organisation. AN example of internal communication videos are hard to find because they are not public, they are usually private types. However one company who do make these types of videos are J productions media limited, who published a video online about their media types and how they market videos to internal shareholders https://www.youtube.com/watch?v=wWKa57azkZs Internal training is the use of a video during a companies training programme these are used to inform staff of how to correctly etiquette themselves around the
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Transcript of Corporate and productional video
https://prezi.com/3dkzgxs_lkda/unit-28-corporate-and-promotional-programme-production/
Corporate VideoA Corporate video is a video commissioned by a corporation to show a message that usually is to communicate to internal or external stakeholders. Rather than this being a broadcast, it usually is shown internally at events or privately shown.
Defining the Programme purpose The programme purpose is knowing the format and style of the content, weather it is to entertain or if to inform. The indications should be clear but a video can contain elements of the two in one video.
Functions and Purpose of Corporate Videos.Product launch involves launching the product onto a platform where the intended audience are shown the product. An example of this would be the original iPod adverts by apple.
Promotions of the key ideas of the advert are used to push the main points of their brand/product. This is typically used by political adverts, with an example being from the recent Trump/Clinton elections with the adverts for both parties.
Internal communications are how you sell the idea of the product to people on the inside, rather than the wider audience it applies to the stakeholders of the organisation. AN example of internal communication videos are hard to find because they are not public, they are usually private types. However one company who do make these types of videos are J productions media limited, who published a video online about their media types and how they market videos to internal shareholders https://www.youtube.com/watch?v=wWKa57azkZs
Internal training is the use of a video during a companies training programme these are used to inform staff of how to correctly etiquette themselves around the workplace environment and keep their standards at a high level. https://www.youtube.com/watch?v=YXY0dqCjM7o
Conference openers are videos that show material that is to be screened at events where lots of people usually congregate and it is a way of meaning to sell a product/service or brand identity. https://www.youtube.com/watch?v=yFG_zGuqKiA
Event coverage are usually documentaries that keep records of the event to promote and publicise the event using clips from the even of last year.
