Video as driving force in Corporate Communications
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VIDEO AS DRIVING FORCE IN CORPORATE COMMUNICATIONS
Philip Swinnen 87seconds
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Challenges
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Source: European Monitor 2014
Challenges IN CORPORATE COMMUNICATIONS
Top 4 issues for communication management in Europe since 2008
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short - didactic - dynamic to-the-point - impactful - essentialengaging - clear - informative
Growing importance of EFFECTIVE communications
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CORPORATE VIDEO
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Video Marketing Facts 2014
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Video Marketing Facts 2014
50+%
OF COMPANIES is already using corporate video
(Axonn)
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Video Marketing Facts 2014
BY 2017, VIDEO WILL ACCOUNT FOR
OF ALL consumer internet traffic69%
(Cisco)
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Video Marketing Facts 2014
64%
OF MARKETERS expect video to dominate theirmarketing strategies in the near future
(Nielsen)
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Video Marketing Facts 2014
hasbecome
over 25%
of ALLonlineviewing
MOBILE VIDEO VIEWING
(Ooyala)
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Video Marketing Facts 2014
Youtube receives over
unique visitors per month
(Youtube)
1 BILLION
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–The Guardian, July 2, 2014
“Video is the future of content marketing”
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WHY VIDEO?
• Engaging & dynamic
• Short & to-the-point
• Differentiate from competition & include your branding
• Increase internet conversion
• Analytics & metrics
• Narrowcasting
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THE Strength of the play button
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VIDEO CASES
EXTERNAL communications
!
!
!
INTERNAL communications
Company presentationProduct explanationFinancial reporting
!!
!CSR campaignChange managementHR announcement
Instruction manualEvent communicationMarket studies
!!!
Education and trainingRebranding
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CASE STUDIES 87seconds
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Instruction MAnUALS Daikin Europe
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Instruction MAnUALS Daikin Europe
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!
meet our team
ThibautFounder
PhilipCountry Manager !
Belgium
ViolaineCountry Manager !
France
LoïcAccount Manager!
AlexandreMotion Designer / HR
AlexMotion Designer
QuentinCreative Director
ThomasMotion Designer
ChiaraCopywriter
DimitriAccount Manager!
ElliotAccount Manager!
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!
our clients