Copywriter Collective - Hannan - Berrymade portfolio

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Hannah Berry George Hannah Berry George

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Copywriter Collective - Hannan - Berrymade portfolio

Transcript of Copywriter Collective - Hannan - Berrymade portfolio

Page 1: Copywriter Collective - Hannan - Berrymade portfolio

Hannah Berry George

Hannah Berry George

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Hannah Berry George

I give good copy

Hannah Berry George

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Hannah Berry George

Have you EVER. Felt. That your words just don’t. Flow? Like...is missing? That you know exactly what you want to say, but you’re not sure how...er...how do I put this, to say it? That’s OK, that’s what I’m here for.

Berrymade is me – Hannah Berry George.

Three great reasons to work with me:

1. Freelance senior copywriter who, since 2007, has been writing words for B2C* & B2B** people that get them the results & attention they want, across digital & print.

2. Working with global brands to individuals, bringing more than just copy to your table – concepts, editing & ideas come as part of the package.

3. My style is as flexible as the Ross Sisters – I’ll adapt my wit & formality to fit your TOV (tone of voice). Don’t have a TOV? Then let’s create one together.

Follow or LinkIn with me here...

*B2C = Business to consumer

**B2B = Business to business

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Hannah Berry George

hub by Premier InnKiosk Messaging

Hey there, early birdCollect your keycard from 8amWant to dump your stuff?Just ask your host.

Time for bed, sleepy headTo collect your keycard...Tap in your booking reference or last nameScan your QR code from your mobile or printout

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Hannah Berry George

State StreetPitch Ideas

Hindsight and foresight.Now available with added insight.

We’ve been thinking about the future for 222 years.

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Hannah Berry George

1866In 1866 Mr Daniel’s made a promise: ‘Every day we make it, we’ll make it the best we can.’ The world has changed a lot since then but the way we work has not. Every drop of Jack Daniel’s, supplied to 130 countries, is distilled and bottled in Lynchburg, Tennessee. We took Mr Daniel’s at his word and that’s why we’re the UK’s No.1 selling whiskey.

SUGAR MAPLE CHARCOALIt’s the key ingredient to Jack Daniel’s unmistakably smooth taste. And let’s not forget the American White Oak barrels – used only the once – responsible for its distinctive amber colour. We know when Jack Daniel’s is ready because we listen

to our tasters, not a calendar. And the result is the sweet, oaky, medium body and balanced character.

IN FOR THE LONG RUNHere at Jack Daniel’s we know how to have a good time and we’re forever coming up with events and incentives that support your business as much as you support Old No.7. Summer BBQs, music events and a heavy Facebook presence are just the tip of the iceberg.

THE OLD NO.7 DRINKER Fun-loving party people Aged 18-25 With a love of Rock ‘n’ Roll

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Jack Daniel’sSales-Presenter Slides

In 1866 Mr Daniel made a promise: ‘Every day we make it, we’ll make it the best we can.’ The world has changed a lot since then but the way we work has not. Every drop of Jack Daniel’s, supplied to 130 countries, is distilled and bottled in Lynchburg, Tennessee. We took Mr Daniel’s at his word and that’s why we’re the UK’s No.1 selling whiskey.

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Hannah Berry George

Zak Media GroupI ‘concepted’, storyboarded and directed these Christmas virals. And I wrote the copy on the mailer.

Twas’ the market before Christmas And all through the streets Santa was causing mayhem For he was high on chick peas

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Hannah Berry George

MagnersMonthly Magners Collective Mailer

July has arrived and, with it, so too has the great British summer. Now is a good time for people to enjoy the sun and to share Magners Golden Draught in our new pitcher.

If you don’t yet stock Magners Golden Draught then just give me a shout and I’ll arrange a delivery quicker than you can say, ‘pass me a pitcher’.

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Hannah Berry George

SonySony World Photography Awards Website

Whether it’s a smartphone, snapshot camera or digital SLR in your hand, our new monthly competition is your chance to show us how you see the world.

Push the boundaries, take a photo and upload it for a chance to win.

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Hannah Berry George

DeltaPress-Pack Tweets

Like to put your feet up? We have the largest lounge network across the Atlantic. Time to take it easy. #KeepClimbing

Travel around the world in 80 days. Or more. Or less. With our #GoAroundThe-

WorldPass. Visit www.skyteam.com to start your adventure!

Like to put your feet up? We have the largest lounge network across the Atlantic.

Time to take it easy. #KeepClimbing

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Hannah Berry George

PlotrCareers Advice Website

Are you a power to be reckoned with? Whether it’s to run our cars or boil the kettle, the world needs power and nuclear engineers make it.

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Hannah Berry George

Rigby & PellerAdvertorial for Square Mile

You might be wondering why I am still standing in this dressing room giving Dita a full frontal? Well, that’s because Rigby & Peller doesn’t believe a tape measure is capable of taking into account your body shape and so everything is done by eye (after up to six months of training, I hasten to add).

BRA: AN UNDERGARMENT worn by women to support the breasts. But 80% of women are walking around wearing one that falls

short of its very definition: they’re often ill-fitting, the wrong size, and uncomfortable.

This is what I am told by lingerie styling expert Dita, in the changing room of Rigby & Peller’s new City of London store [pictured below]. She tells me, as I stand in front of her in all my, er, glory, that in terms of support you should be looking for a figure-hugging 80:10:10 ratio. That’s 80% from the back, 10% from cup, and 10% from the strap. And the result of this magic formula? The most flattering silhouette for the foundation of your complete look.

It’s surprising that so few women have been for a fitting in their life, especially when it’s a completely free and an enjoyably self-indulgent service offered by Rigby & Peller in all its stores. You might be wondering why I am still standing in this dressing room giving Dita a full frontal? Well, that’s because Rigby & Peller doesn’t believe a tape measure is capable

of taking into account your body shape and so everything is done by eye (after up to six months of training, I hasten to add).

Dita sizes me up and momentarily leaves me before returning from the shop floor with bounty in hand. Catering for a sizeable range from 28-48 A-N, Rigby & Peller really does have something for everyone – even the Queen (it’s Her Majesty’s official lingerie supplier).

Alterations are available to ensure you always have the best fit possible – and there’s even a bespoke service too, out of the Knightsbridge store, so you can truly have a piece, or pieces, tailored to your tastes and sculptured to your individual curves.

If the underwear gets you in the mood (for shopping, I mean) then Rigby & Peller also offers both swimwear and nightwear ranges. The unique swimwear fitting service will make certain you look your best this summer.

After trying on a multitude of the most beautiful underwear that has ever graced my form, I finally decide on one of Rigby & Peller’s own-brand balcony sets. It complements my shape, makes me feel like an empowered woman and, most importantly, lands me in the 20% minority with the support we need. ■Rigby & Peller’s new City of London store is now open at 43 Bow Lane, EC4M 9DT. Appointments are not always necessary. Open 09.30 - 19.00 Monday-Friday. Gift cards are also available and ideal for men buying a present for a loved one. For more info, please call 0845 076 5545 or visit www.rigbyandpeller.com

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WHAT’S THE RESULT OF THIS MAGIC FORMULA? THE MOST FLATTERING SILHOUETTE FOR YOU

THE PERFECT FITHANNAH BERRY says that the key to the right bra is great support in all the right places: welcome to Rigby & Peller – and its new City of London store. Well, if it’s good enough for the Queen…

PROMOTION

squaremile.com040

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Hannah Berry George

Daily MailTravel Feature – Goa

I’m reminded of that scene in Sex and the City where Samantha out-drinks another women in wheatgrass shots in order to claim her prize: the waiter, Jerrod Smith. And, as I down my shot, I then remember the look on her face when she drank the green mixture and my face mirrors hers.

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PrivatSeaShopping Guide

Exploding onto the swimwear couture scene in 2002 with her hand-shaping moulage techniques, you can swim easy in the knowledge that she has more than 50 years of experience in the industry.

wantedonvoyage

Space to dreamSometimes you need some privatelistening time – and headphonesjust won’t do. You want a self-con-tained environment that is dedi-cated to music and movies. Andalthough you could simply lockthe door to the home-cinemainstallation, there’s another, morerefined solution: the Ovei.

There have been egg-shapedmusic chairs in the past, but thetechnology and performance neverquite matched up to the fantasy.Now thanks to advances in signalprocessing, Lifestyle Space hascome up with a solution that notonly works – but looks stunningtoo. The company refers to theOculas Ovei as a 'dream space'; thehome-entertainment equivalent ofan immersion tank. Only instead ofoffering sensory deprivation, thiscurvaceous, single-occupancy podmakes the senses tingle. Totallybespoke, made solely to order andhand-assembled over an eight-week period, the Ovei's interior isfinished in handcrafted leather anddeep-pile carpeting. And the tech-nology it boasts includes aflatscreen with 5.1 surround-sound(input from JBL and Harman Kar-don), MP3, complimented by a cli-mate-control system and ambientlighting, all controlled via a Wi-Fitouch-panel system. POA, www.oculas.com

Bags of roomWhether onboard or onshore, a tote is a girl’s best friend. It’ssizeable enough to hold a towel,some sun block, and, of course, allyour waterproof make-up. Thisseason, style sirens are rushing topick up Gucci’s crocodile-skinHysteria in acidic yellow, com-plete with crests. It makes an ideal summery complement forbeachside posing. £17,070, www.gucci.com

Pole positionWhat measures half-a-metresquare and weighs 37 kilos? TheFormula 1 Opus published byKraken, of course. After two longyears, contributions from some ofthe world’s finest writers and amind-boggling 2,000 photographs,only 1,500 editions of this bookhave been produced. For real col-lectors, there’s the ChampionsEdition protected by a carbon-fibre clamshell case – and signedin person by all living winners ofthe F1 World Drivers’ Champi-onship – a snip at £20,000. Surelysomething to race out for?www.krakenopus.com

Make a splashWhether sunning yourselfonboard or enjoying a cool dip,you’ll be sure to look your bestin a sleek Adriana Degreas one-piece suit. Exploding onto theswimwear couture scene in 2002with her hand-shaping moulagetechniques, you can swim easy

in the knowledge that she hasmore than 50 years of experi-ence in the industry.

Fashionistas are snapping upthis futuristic black vinyl andLycra swimsuit, available in a limited edition of 20. £350, www.20ltd.com

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Instinctif PartnersMarketing Slide Deck

At the end of the day

We are here to join you on your journey and, though a lot of what we do what not always be tangible, the results are always crystal clear.

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“A flexible, efficient writer with natural flair. Give her any brief and you can be assured of an excellent – and timely – outcome.”Mark Hedley (Editor), Square Mile

“Hannah is that perfect combination of being both lovely to work with, and a damn good writer. She has such a natural flair for language that, right from the first words she wrote for us, she was able to capture the very essence of the brand. But, more than that, was able to add her own style to the mix and produce truly engaging copy. She’s quick too. Quick with her writing, quick with great ideas, and quick to become a real part of the team. We’ll definitely be working with her again. In fact, we already have, twice…”Emma Hoddinott (Digital), Whitbread

“Hannah has worked with us on a number of key client projects, and has also helped us develop our key marketing materials. Her ability to grasp and simplify complex content is second to none. She is extremely flexible and easy to work with. Her creativity and ability to ‘get under the skin’ of a target audience makes her contribution to any project invaluable.”Victoria Lewis-Stephens (Managing Partner), Instinctif

“My whole team enjoy working with Hannah because she offers much more than writing. Genuinely creative and happy to input at all stages of the creative process – initial idea generation, creating brand tone of voice and the big headlines all fall into her considerable bag of tricks and Hannah is a delight to have around our office. When we have the pleasure of her company she gets stuck in just as much as our full-timers and feels like a real part of our team.”Matthew Bennett (Creative Partner), Zak Media

“A consummate all-round writer – eloquent, objective, analytical and with a fine eye for detail. She’s easy to work with, quick witted, and confident and mature enough as a writer to lead thoughts and create the right copy for the situation, or simply deliver a given brief accurately and on time. I’ve worked with her before, and surely will again, which is recommendation enough in itself.”Duncan Madden (Owner), Madden Media

“I hired Hannah to work on a high-profile copywriting project to improve the user experience of products in the consumer electronics sector. Hannah was a pleasure to work with and produced creative and witty, yet appropriate, copy. She was reliable, efficient and a fun person to have around and I wouldn’t hesitate to recommend her.”Polly Shelton (Principal Consultant), Foolproof

Straight from the horse’s mouth

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Hannah Berry George

Hannah Berry George