A Viral Facebook Campaign

with

50X ROI

Pasaporte AmericaObjectives:

•Engage customers and increase the number of Facebook fans

•Increase brand awareness among the friends of fans

•Increase direct sales of tickets on copaair.com

Copa Airlines

Pasaporte AmericaThe Basics:

•A Facebook-centric program

•People participate for chances to win travel to all of Copa’s 59 destinations

•People are encouraged to share to increase their chances to win

Copa Airlines

Pasaporte AmericaUsers also increase their chances to win by:

•Liking Copa on Facebook

•Selecting their 10 favorite destinations to which Copa flies to

•Booking travel on Copa.com

Copa Airlines

Pasaporte AmericaRESULTSIn just 10 weeks, the campaign reached the following results:

•279k Registered Users

•133k new Facebook fans

•33% of the registrants are referrals

•1.3M invitations sent

Copa Airlines

Top-10 Most Influential

Airlines in Social Media

Copa Airlines