Convencion internacional nov.09
-
Upload
mellamosanti -
Category
Business
-
view
115 -
download
0
Transcript of Convencion internacional nov.09
AWARDS2009
ANUARIA PRIZE Spanish Graphic Design Awards
· Domus· Architectural .......Record· Metropolis· On Diseño· Croquis
DELTA AWARDS FINALISTS FAD (Promotion of Decorative Arts)
INTERNATIONALIZATION AWARD Vallès Oriental Chamber of Commerce
2009 Events
Construmat
Barcelona April 2009
Congreso Nacional Arquitectos
Valencia July 2009
World Architecture Festival WAF
Barcelona November 2009
Seating Together
Seating Together
Seating Together
Seating Together
Operational Marketing > segments
AirportsHospitalsStadiums & Arenas
USASPAIN
FRANCE
GERMANY
ASIA
Operational Marketing > zones
Operational Marketing > catalogues
Operational Marketing > News
Total delivered 3.100
Operational Marketing > Collection
Cinema Expo, Amsterdam
Operational Marketing > Fairs
AIPC Palacio de Congresos Internacional, La Coruña
Operational Marketing > Fairs
Airport Exchange, Barcelona
APCE Palacio de Congresos España
Operational Marketing > Fairs
2,283 requests
1,200 projects
Web results > November 09
1,777 requests
868 projects
International
Web results > November 09
33% on going
2% won
2010 Actions
Projected catalogues 2010
Collection 2010*
*
*
FEC
Sports
* References Book
2010 Actions
e-mailings compaign
15 years customer follow-up actions Post-sales activities
Interaction with young architects
Online Photo Archives
New website first semester 2010
2010 Actions
Increasing the information requests
New web > Objectives
Proximity to the new generation of architects
New web > Objectives
To improve positioning and social networking
New web > Objectives
Green Attitude > Objectives
Green Attitude > Objectives
1. ISO 14001 standard
We are certified based on the ISO 14001 standard and audited annually by TÜV Rheinland.
The same company certifies Figueras' quality management system based on the ISO 9001 standard.
Green Attitude > Objectives
2. Eco-design: We act right from the first step
· Using recyclable materials.
· Mono-materials: designing products so components can be separated easily and at a low cost.
· Using industrial processes that are as non-polluting as possible.
· The aim of eco-design is to obtain a sustainable product.
Green Attitude > Objectives
3. Sustainable manufacturing
An ISO 14000 management system guarantees that manufacturing processes are carried out within the framework of a system in which the following points are completely controlled.
4. Leeds International Certification by product
Not an “Attitude”, but a reality
2010 Strategy• Segmented actions.
• Corporate image according to the tastes and needs of our clients and young architects.
• What do they buy? // What do we sell?
Bonamusa Auditorium visits
3142009
2702008
People
People
Until November
Until November
29% effectiveness 2009
Visits profile 30,5%
27,8%
18,2%
6,9%
Architects
Clients
Agents
Press
4,9% Suppliers
11,7% SEVERAL
Record of visits in October!!
28 visits // 54 people