ADEX - convencion organicos 9
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Transcript of ADEX - convencion organicos 9
Middle East Organic Market
Dubai Mall,
the world’s largest organic shop
Bakery Cafe
Vegetables
Ready-To-Eat
Meat La Cucina
Al ACCAD
DEPARTMENT
STORE
RETAIL
Al ACCAD
C&G TRADING
IMPORT & SPECIALTY
DISTRIBUTION
Al ACCAD
FOOD SERVICE
HOTELS
ARAB
BEVERAGES EST.
MASS DISTRIBUTION
Al Accad Holding
Current Organic Market
UNITED ARAB
EMIRATES BAHRAIN QATAR KUWAIT
RETAIL
MARKET
75%
OF&C
RETAIL
MARKET
85%
OF&C
LAUNCH
IN DEC.
V. SMALL
ORGANIC
MARKET
LAUNCH
IN DEC.
V. SMALL
ORGANIC
MARKET
U.A.E. Consumer Segmentation
approx % of Population Income Organic
Awareness
Nationals &
high income
20% High Low
Western Expats
(middle class) 15% Medium High
Other Expats
(middle class)
15% Medium Medium
Lower income
expats
50% Medium Low
Recent market trends
The most recent trends are high on the agenda for western
expats but also gaining in importance among the nationals
• Healthy
• No Preservatives
• No Sugar added
• Gluten Free
• Organic
Recent organic trends
• Local farms have started growing produce mainly
veg
• Federal government has launches an organic logo
• Federal government has signed off organic
standards
Organic Opportunity
• Only the UAE organic market is developed. OF&C can
launch, promote & market new products and brands in
it’s stores and through it’s distribution.
• New products that are not on the market are the
opportunity in the UAE
• Other gulf countries have the advantage that organic
brands are not yet known so firms investing money can
become market leaders given there is funding for
sampling & advertising. PR can be arranged through
OF&C
Organic Opportunity
- The National Population
• High Income
• Arabic Speaking
• 80% Diabetic
• Brand Loyal
• Open for modern ideas
Super Food Opportunity
• OF&C has been first and successfully introduced,
launched, sampled and marketed the following super foods
• Quinoa
• Chia seed
• Maqui berry powder & capsules
• Spirulina
• Lucuma powder
What OF&C can do for you
- Import
- Retail in own stores
-Distribute to all key accounts
-Supply to food service
-Sample in own shops and key account though own sampling girls
-Arrange PR coverage by news papers
-Run ads ( paid by supplier)
-Arrange promotional campaigns
-Exhibit products at the gulf food exhibition
Labeling Requirement
Documentation, Labeling and Shelf-life requirements
Original Documentation:
The following original documents have to be couriered directly
to our address in Dubai:
Al Accad C+G Trading Est.
P.O.Box 49337
Sheikh Zayed Road
Al Quoz Industrial Area
Dubai
United Arab Emirates
Tel.: +971 4 3389515
a. Invoice in the name of Al Accad C & G Trading signed and
with the supplier's company stamp
b. Packing list/delivery note showing the number of packages
being shipped to us, net and gross weight in kilograms
c. Health Certificate stamped by the local Health Department. It
must contain the production and expiry date of each product
shipped to us in that consignment and state that the goods are
fit for human consumption. We need a new one for every
shipment.
d. Certificate of Origin stamped by the local Chamber of
Commerce
e. Copy of the organic certificate
Product Labelling:
a.. The name of the foodstuff (product name) For example:
ORGANIC SOY MILK
b.. The ingredients in descending order according to volume
c.. The names of all additives (if any)
d.. The Net contents (weight or volume)
e.. The name and address of the manufacturer
f.. The brand name
g.. The country of origin (it must say f.i. U.S.A. or Germany, cannot
just be the abbreviation of a state or so)
h.. The conditions of storage (if applicable)
i.. The method of preparation for consumption (if applicable)
We also need the production and expiry dates to be ink-jetted or
embossed on the packages in the following format
PROD- dd/mm/yyyy
EXP- dd/mm/yyyy
In addition, we need Arabic stickers on all items with the
following information:
a. Product Name
b. Brand Name
c. Net weight
d. Ingredients
e. Country of Origin
f. Manufacturer's name and address
Please make 100% sure that you are not shipping us any item
that have the word “Poppy seed”, "Wine", "Spirit" or
"Alcohol" mentioned on the Ingredients (even wine/spirit
vinegar is not allowed) as this is prohibited by law to be
imported into the country.
Shelf-Life
a. The supplier has to provide the code dates available for the
products prior to being shipped
b. It must be ensured that at least half the shelf-life required by
the importing country is left on the products at the time of
arrival at the port of entry otherwise the goods will be
rejected by Dubai Municipality.
Contact details
• Head Office: 04-3384822
CEO: Nils El Accad
Commercial Director:
Gerwin Friedrichs [email protected]
For more info log on to
www.organicfoodsandcafe.com