Context, Coffee, and the Death of Crapplications: Enabling Great Global UX
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Transcript of Context, Coffee, and the Death of Crapplications: Enabling Great Global UX
September 19, 2013. Opinions are those of presenter.
Context, Coffee, and the Death of Crapplications
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Enabling Global UX in the Enterprise
Ultan O’Broin (@localization)
Oracle America, Inc
International Multilingual User Group (IMUG), Adobe, September 2013
September 19, 2013. Opinions are those of presenter.
About @Ultan• Director, Oracle Applications
User Experience.• Translation Program
Manager.• Localization Manager.• EMEA, USA.• Writer, Blogger, Tweeter.• @localization, @ultan.• Views not necessarily those of Oracle.
September 19, 2013. Opinions are those of presenter.
Agenda• User Experience (UX) 101.• Context of Use in the Enterprise.• Global Users Don’t Work the Same Way.• Enabling Sources for Contextual UX.• Context for All: Beyond L10n.• Best Practices.• Resources.
Copyright of original screens and images used in this presentation is gratefully acknowledged.
September 19, 2013. Opinions are those of presenter.
In Your Office This Morning?
September 19, 2013. Opinions are those of presenter.
Tech and Text Replaces TalkSource: coffitivity.com
September 19, 2013. Opinions are those of presenter.
Context 101: Work and Cafés
September 19, 2013. Opinions are those of presenter.
Room for CReaM?
September 19, 2013. Opinions are those of presenter.
User Experience versus Usability
User InterfaceThe look and feel of an application, including the layout and interaction model.
User ExperienceThe complete experience for a user around accomplishing a task, including across traditional applications boundaries.
Source: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
“Tell Me More About That”
September 19, 2013. Opinions are those of presenter.
Context of Use• Anything of importance used to complete a task• National Institute of Standards and Technology (NIST)
Common Industry for Usability Requirements (CISU-R)
• “The users, tasks, equipment (hardware, software, and materials), and physical and social environments in which a product is used” [ISO 9241-11:1998]
• Enterprise nuances: laws, rules, requirements, organizational culture, working vs. business languages, multinational distribution, macro trends (BYOD, COIT, globalization, internet), micro flavors
• Contextual by country/region/location too
September 19, 2013. Opinions are those of presenter.
Kicking Yourself for Not Knowing Better
Source: inc.com
September 19, 2013. Opinions are those of presenter.
Context & Metaphor in the Enterprise
September 19, 2013. Opinions are those of presenter.
Ethnography: Research in WWWild Source: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
Contextual of Use Areas
• Stakeholders.• Users• Intended user
groups (NLS, MLS, localization/s, language).
• Goals for groups.
September 19, 2013. Opinions are those of presenter.
Context of Use Areas
• Computing, technical environment.
• Language, i18n, L10n frameworks, support.
Sources: Cited in notes.
September 19, 2013. Opinions are those of presenter.
Context of Use Areas
• Cultural, Social, Physical Work Environment.Sources: Cited in notes.
September 19, 2013. Opinions are those of presenter.
Context of Use Areas
• Tasks by environment.• Training and documentation.
Sources: Cited in notes.
September 19, 2013. Opinions are those of presenter.
UX Context Pivots through CloudWedge to Emergent Markets
Sell 500 collectable comic books
Browse newly listed comic books
Bid at the last second on a comic book
Sources: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
Today’s Global UX: Contextual• Context Wins Over Consistency.• Personalized.• Cloud wedge
to markets. • No dumbed
down leveraging please.• For language/translation to be UX,
it must be contextual.
September 19, 2013. Opinions are those of presenter.
Translation is UX: ContextSource: copyisdesign.com
September 19, 2013. Opinions are those of presenter.
Enterprise Scale for Context
Simplicity, Mobility, Extensibility Sources: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
Germany
• Names in DEÜV format• Passport types• Citizenship; Residence title
and visas• Work & residence permit • Drivers license• European Union (EU) driving
license classes• Disability attributes• Contract types
Personnel HR Requirements Example
Source: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
Ireland
• Irish (Gaeilge) name• Personal Public
Service (PPS) Number
• Ethnicity: Additionof 'Travelling Community‘
• Mother’s maiden name
Personnel HR Requirements Example
Source: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
Kuwait• Kuwaiti Name (Father, Grandfather and
family names)• National Identifier, validations
– Social insurance number– Civil identifier
• Recording of nationality and previous nationality
• Disability, Visa, Sponsorship information• Document Management for Passport and
Visa Details and expirations
Personnel HR Requirements Example
Source: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
China
• Chinese Name Componentsand Formats
• Full Name used in statutory reporting
– in Simplified Chinese
LastNameFirstName,
e.g. 陆雨霏– or LastName FirstName,
e.g. Lu Yufei
• Chinese Address Style
Personnel HR Requirements Example
Source: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
India
• Person names and address • Religion , Marital Status • Passport details, Names in the
Passport• National ID • PAN Applied, PAN Reference Number • ECNR information• Worker Category• Disability information• Person Extra information ,
Community, Caste, Tribe, Height , Weight, Ex-Service Person, Residential Status, Employee Nomination information
Personnel HR Requirements Example
Source: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
L20n and 37 Signals UX• Enabling Context When: “It Depends”
Sources: 37Signals, L20n.org and LinkedIn
September 19, 2013. Opinions are those of presenter.
Context is NOT a T9N Issue
Source: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
Start Small for a Global Process• Low-Fi (Wireframes)
review with right stakeholders.
• Discounted approach (apply heuristics)
• Real language, not fake.
• Eliminate surprises early.
Source: Mozilla.org, @destraynor
September 19, 2013. Opinions are those of presenter.
Thinking Outside the Bento Box
Sources: Gigaom.com, M-Pesa
September 19, 2013. Opinions are those of presenter.
Efficiency, Scale where Context is King?
Align Common Processes
Comply Locally
Adapt Quickly To Changes
Source: Oracle America, Inc
September 19, 2013. Opinions are those of presenter.
One Size Does Not Fit All: Best Practices
• Know real users, stakeholders, tasks, environment.• Separate logic from content and UX design.• Use Unicode and i18n support / frameworks.• Cloud is the pivot to UX; wedge to new markets.• Enable personalization, customization, extension (inc.
language change) features.• Use local expertise (UX, localizations, language).• Wireframe for productivity in UX and translation.• Test, test again. For real. Assume nothing.
September 19, 2013. Opinions are those of presenter.
References• Out of Office• Context for All• Tell Me More About That. Gathering User Requirements and
Context of Use for Global Enterprise Applications• Cross-Cultural Factors Should be Considered in Enterprise
UX Design• UX Testing and Cultural Preferences • NISTIR 7432 Common Industry Specification for Usability -
Requirement• Multilingual Magazine • L20n.org• What AirBnB Learned from Jiro Dreams of Sushi