The Chancellor

The Vice Chancellor

Founding Philosophy

About IAC

Academic Structure

Applying to IAC

Application Form

Fee Structure

Scholarships

Teaching and Learning

School of Culture and Language – SCL

School of Architecture Design and Urbanism- SADU

School of Digital and Cinematic Art- SDCA

School of Art – SOA

Life at IAC

Campus and Facilities

Faculty IAC

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Syed Shahid Ali is presently Chancellor, Institute for Art and Culture, Lahore.

Syed Shahid Ali has a Master’s degree in Economics from the University of Punjab, a Graduate Diploma in Development Economics from Oxford University, UK, and a Graduate Diploma in Management Sciences from University of Manchester, UK. He has been Chairman of Loads Limited since 2005 and is currently CEO of Treet Group of companies. He is also Director on the Boards of various public companies including Packages Limited, IGI Insurance Limited, Ali Automobiles Limited etc. He is also the Chairman of the Society for Cultural Education. He has been actively involved in social & cultural activities and is Chairman of the Governing Boards of several hospitals and philanthropic organizations including Gulab Devi Hospital and Liaquat National Hospital.

the CHANCELLOR

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Sajida Haider Vandal, the founder Vice Chancellor of the Institute for Art and Culture, is an architect, urbanist, and educationist with extensive experience of working in the culture sector. As an architect educator she serves as the Professor of Architecture at IAC and was previously the Principal of the National College of Arts (1990-94, 1999-2007) and Professor of Architecture at NCA. She has a joint architectural practice with Prof. Pervaiz Vandal. The practice has significant works to their credit including the Mira Phailbus Center, Kinnaird College for Women, Lahore; the Comsats University Campus, Lahore, Buildings in the Forman College University, several campuses of the Lahore Grammar Schools in Lahore and Islamabad and many other educational buildings and campuses. Pervaiz Vandal and Associates is the recipient of the prestigious Commonwealth Association of Architects (CAA) Sir Robert Mathew Award, 2016 for excellence in Architecture along with a British practice M/S Grimshaw Architects.

Professor Vandal is also a founding Director of THAAP, a not-for-profit organization which was established in 2006 to further the knowledge and research in the history, art and architecture of Pakistan. In this connection she is engaged in promoting the inalienable right of people to their own culture and the cultural and linguistic diversity prevalent in Pakistan. She has worked extensively in South Punjab to empower communities especially women through their crafts and heritage. THAAP is the only NGO from Pakistan which is accredited by UNESCO under their Intangible Cultural Heritage Agenda. Prof, Vandal has extensive experience of working on assignments for international development agencies including Asian Development Bank, World Bank, Swiss Development Agencies and others. UNESCO, as the leading international body on culture has engaged Prof. Vandal on several projects including Managements Plans and Conservation of the World Heritage Site of Lahore Fort and Shalamar Garden, Integrating Culture in Schools and Learning and such others. She is currently involved as Heritage Site Planning Specialist in developing the Integrated Site Management Plan for two Gurdwaras under the Punjab Tourism for Economic Growth Project and several other cultural heritage initiatives which resonate her interest in a people centered development approach. She has also served as Advisor/Expert on many UNESCO initiatives and is currently involved with a team of experts of the Asia Pacific Region building the agenda for UNESCO for “Culture and Peace”

Prof. Vandal is the co-author along with Pervaiz Vandal of the seminal book “The Raj, Lahore and Bhai Ram Singh” (NCA 2006), the Cultural Expressions of South Punjab” (UNESCO-THAAP 2011) and co-author of the Management Plan of the Shalimar Garden, Lahore (UNESCO-Government of Punjab-Getty Foundation 2008) among others. She is Lifetime member of Pakistan Council of Architects and Town Planners (PCATP) and Fellow of the Institute of Architects, Pakistan ( IAP) and the recipient of the “Chevalier de l’Ordre des Arts et Lettres” of the French Government.

The VICE CHANCELLOR

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03 FOUNDING PHILOSOPHYThe founding philosophy and ethos of the IAC are drawn from the following realities:

• Culture is a set of beliefs and practices that animates, sustains and binds a people, thereby defining identity. Although the past is our bedrock, it must continuously evolve.

• The human mind is a conscious set of cognitive faculties that process, reason and perceive in a holistic framework always through a language. The integrative process of thinking, wanting and feeling, leads to the creation of objects of beauty, which might or might not be of any formal use. This experiential awareness is the basis of all artistic creations.

• Art provides multiplicity of views that enhance self-reflection, self-dialogue, communication and visual literacy. This increased sense of empathy, in turn, develops a tolerance towards the ‘other’, the ‘different’ and the ‘outsider’.

• Culture impacts the individuals and decision-making processes in a society. It has the potential to bridge our worlds, connect and inspire communities, provide skills for development and essentially advocate change.

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About IAC IAC highly values the traditional knowledge of our people and seeks to contemporize it with input from the latest technological knowledge. IAC believes in integration with community, building long term industrial linkages and National and International partnerships. This Liberal Arts education platform will not only impact the education sector in Pakistan but also reach out to the neighboring countries and contribute towards global scholarship. By incorporating a tri-lingual approach, which includes English, Urdu and their Mother Language, the students recognize culture and art education not as a foreign stimulus but the

one they are inherently connected with.

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ACADEMIC STRUCTURE There are four schools at the Institute, offering the following degrees:

1. Bachelor of Culture and Development

1. Bachelor of Architecture 2. Bachelor of Interior Design 3. Bachelor of Landscape Architecture4. Masters of Architecture5. Postgraduate Diploma in Landscape Architecture

1. Bachelor of Film and Television 2. Bachelor of Animation Design 3. Bachelor of Game Design

1. Bachelor of Fine Arts 2. Bachelor of Textile Design 3. Bachelor of Graphic Design

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07APPLYING TO IAC

ENTRY REQUIREMENTS

IAC seeks to have a diverse student body from a variety of educational, ethnic, economic and social compositions - from within and outside the country - thereby meeting the challenges of maintaining its standard and quality of education and creating equal opportunities for national and social integration.

To apply to one of the undergraduate programs, an Intermediate with at least 45% marks (Second Division) is required. For qualifications other than intermediate i.e. GCE O/A level, an American High School Diploma or International Baccalaureate degree, the Equivalence certificate from IBCC is required.

Candidates awaiting their final result can also apply, subject to the condition that they submit their result as soon as they receive it. The equivalence certificate must be submitted at a later date.

Admissions to IAC are open to all Pakistani nationals (including Gilgit-Baltistan, AJK & FATA) and international students who meet the requisite admission criteria regardless of colour, creed, gender or age. Candidates from underprivileged backgrounds, minorities and those with disabilities are encouraged to apply.

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APPLICATION FORM The Online Admission Form is available on our website www.iac.edu.pkYou have to submit the form completed with relevant information. You will receive an acknowledgment of receipt of your application. The last date for submission of the Form is 17 July, 2020.

The Applicant must pay the Admission Processing Fee (PKR 1,000/-) to the bank. The Bank Challan is available on our Website. The applicant must print the challan form, fill it out and go to the nearest branch of Faisal Bank for the submission of the processing fee. Applicants who have submitted the Admission Processing Fee shall be sent their Roll number slips via email for the online test. He/she must keep a copy of the bank challan and bring it at the time of admission if they are selected.

Candidates, if selected, have to bring the following original documents for verification and submit attested copies of educational certificates at the time of admission:

• Matric/O’ Level Certificate (attested)• F.A./F.Sc/ICS/ D.Com/DAE/ALevel Certificate (attested)• Character Certificate (from Head of Institution last attended) (attested)• Applicant’s CNIC or B.Form Copy (attested)• Father/Guardian/Husband CNIC Copy (attested)• Two passport size photograph (attested)• Equivalence certificates in case of O/A levels or qualifications from

Foreign Universities/Institutes only (attested)

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Admission Test Keeping in view the safety and well-being of the applicants during the Covid-19 Pandemic, IAC has designed an online test which gives you an opportunity to express your creativity and language skills from the comfort and safety of your home.

A list of eligible candidates to perform an online admission test, will be uploaded on social media and the IAC website on 24 July, 2020, after scrutiny of the admission forms. An admission test assignment will be uploaded along with the eligibility list.

All eligible candidates have to complete the admission test within the proscribed duration at their homes and submit pictures of the assignment along with the written component (can be in word format or picture of handwritten pages) through the following email: admissiontest2020@iac.edu.pk

Candidates are advised to visit the IAC Official Website www.iac.edu.pk for updates and announcements. For any other queries, please call Mr. Babar Zaman during office hours (9:00 am – 5:00 pm) on 0322 1122877, 042-32590040 or 042-111-111-822

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FEE STRUCTURE Average Tuition Cost of the First Semester

School of Architecture Design and Urbanism Rs. 144,000.00School of Digital and Cinematic Art Rs. 144,000.00School of Culture and Language Rs. 135,000.00School of Art Rs. 157,000.00

The fee structure at the Institute for Art and Culture is flexible and is based on the cost per course of study. The tuition fee is not a blanket charge per semester or a year; the student only pays for the courses she/he chooses to study. Hence the average cost shown above is just an estimate.

For instance, if a student takes admission in a degree course, she/he will pay the tuition fee for the core courses and the electives. Some courses cost less than the others so she/he can choose, in consultation with the Degree Incharge, what courses she/he can take for a particular semester and only pay for that. The number of courses taken can vary from semester to semester depending upon a student’s financial situation. If an applicant wants to take only one course she/he can do so and obtain a certificate for having passed that course. She/he would pay tuition fee for that course alone.

An applicant may also register in consultation with an advisor for a set of courses over two semesters with an independent study to earn a diploma and pay the tuition fee accordingly.

At the time of admission, a fee of Rs.10,000 is charged. Moreover, a Student Co-curricular Activity Fund of Rs.8,000 per semester will be charged as well. Security and other sundry charges may also apply.

As per Section 236I of the Income Tax Ordinance, 2001 every educational institution is required to collect advance income tax at the rate of 5% on the amount of fee paid to an educational institution where the annual fee (excluding refundable security deposit) exceeds Rs.200,000. This tax will be adjustable against final tax liability of the parent/guardian. So the student will be liable to pay advance income tax (where applicable) over and above the tuition fee.

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Scholarships 1. ASIFA-IRFAN FOUNDATION SCHOLARSHIP

The Asifa-Irfan Foundation Scholarship has been established by their sons to honor the memory of their beloved parents. The Asifa-Irfan Foundation aims to serve the Nation and its community for enhancing and streamlining the business, trade and education of the country. The Foundation has big ambitions to work towards the uplift of social sector including raising literacy levels in the rural and urban areas of Pakistan. Their initiatives also aim for the betterment and enhancing the image of Pakistan in foreign countries.

Eligibility:The Scholarship is open to all registered students in good standing at the Bachelor level from 2nd Semester onwards who fulfill the terms and conditions laid down below

Terms of Scholarship:1. The Asifa-Irfan Foundation Scholarship is disbursed on a merit-cum-need basis.2. The scholarship will be awarded to the candidate maintaining good academic record (GPA 3.0 or above) and regular attendance in the

classroom/ studio.3. This scholarship will cover tuition fee to maximum amount of Rs 150,000/- (Rupees one hundred and fifty thousand) annually for the

remaining period of the recipient studies at IAC4. The recipient of the Asifa-Irfan Foundation Scholarship will also be entitled to fee waiver for one course of 2 Credit Hours every semester.5. An additional amount of Rs 10,000/= will be available for material and stationary per semester.6. The scholarship will be discontinued if the GPA falls below 3.0 7. Asifa-Irfan Foundation Scholarship will be administered by the IAC Scholarship and Financial Assistance Committee.8. The recipient of The Asifa-Irfan Foundation Scholarship will have to forego any other IAC scholarship or funding.

Number of Scholarships:One Scholarship is currently available, open to a student from any School at the Bachelor Level (2nd semester onwards) in accordance with the Eligibility Criteria laid above.

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2. DILAWAR ALI SHAH SCHOLARSHIPThe Dilawar Ali Shah Scholarship has been established by his granddaughter to honor the memory of a man who saw the best in people, and with his unconditional love and faith made them believe that anything is possible. This scholarship serves as a small reminder, that if anyone of sufficient skill and ambition aspires to study, then the opportunity is available to do so.

Eligibility:The Scholarship is open to all registered students in good standing at the Bachelor level from 2nd Semester onwards who fulfill the terms and conditions laid down below.

Terms of Scholarship:1. The Dilawar Ali Shah Scholarship is disbursed on a merit-cum-need basis. 2. The scholarship will be awarded to the candidate maintaining a good academic record

(GPA 3.0 or above) and regular attendance in the classroom/ studio.3. This scholarship will cover tuition fee till a maximum amount of Rs 150,000/- (Rupees

one hundred and fifty thousand) annually for the remaining period of the recipient’s studies at IAC

4. The recipient of the Dilawar Ali Shah Scholarship will also be entitled to fee waiver for one course of 2 Credit Hours every semester.

5. An additional amount of Rs 10,000/= will be available for material and stationary per semester.

6. The scholarship will be discontinued if the GPA falls below 3.0 7. Dilawar Ali Shah Scholarship will be administered by the IAC Scholarship and Financial

Assistance Committee.8. The recipient of The Asifa-Irfan Foundation Scholarship will have to forego any other IAC

scholarship or funding.

Number of Scholarships:One Scholarship is currently available, open to a student from any School at the Bachelor Level (2nd semester onwards) in accordance with the Eligibility Criteria laid above.Forms for the Scholarship may be obtained from Treasurer’s Office (Admin Block, 1st Floor) starting from March 2020.

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3. WAZIR BEGUM SCHOLARSHIPThe Wazir Begum Scholarship has been established by her granddaughter to honor the memory of a woman whose contribution to her family and community was immense. Her strength of character and her ability to overcome all odds in her life were exemplary, and opened a pathway for empowering women.

Eligibility:The Scholarship is open to all registered students in good standing at the Bachelor level from 2nd Semester onwards who fulfill the terms and conditions laid down belo

Terms of Scholarship:1. The Wazir Begum Scholarship is disbursed on a merit-cum-need basis. 2. The scholarship will be awarded to the candidate maintaining good academic

record (GPA 3.0 or above) and regular attendance in the classroom/ studio.3. This scholarship will cover tuition fee to maximum amount of Rs 150,000/- (Ru-

pees one hundred and fifty thousand) annually for the remaining period of the recipient studies at IAC

4. The recipient of the Wazir Begum Scholarship will also be entitled to fee waiver for one course of 2 Credit Hours every semester.

5. An additional amount of Rs.10,000/= will be available for material and stationary per semester.

6. The scholarship will be discontinued if the GPA falls below 3.0 7. Wazir Begum Scholarship will be administered by the IAC Scholarship and Finan-

cial Assistance Committee.8. The recipient of Wazir Begum Scholarship will have to forego any other IAC

scholarship or funding.

Number of Scholarships:Two Scholarships are currently available, open to students from any School at the Bachelor Level (2nd semester onwards) in accordance with the Eligibility Criteria laid above.Forms for the Scholarship may be obtained from Treasurer’s Office (Admin Block, 1st Floor) starting from September 30, 2020.

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4. NATIONAL ENDOWMENT SCHOLARSHIP for TALENT (NEST)The Ministry of Federal Education and Professional Training, has initiated the Arts and Culture Scholarship Program for FY 2020 under the National Endowment Scholarship for Talent (NEST) scheme.

The main objective of this Program is to provide scholarships to the deserving and talented stu-

dents in the field of Arts, Design & Culture subjects to promote arts and culture of our economy. Hence, 30 scholarships have been dedicated for IAC. The scholarship covers total tuition fee for one year and hostel charges (if applicable)

Eligibility:The Scholarship is open to all registered students and will be awarded on need-based circumstances after necessary due diligence by the institution.

5. MERIT SCHOLARSHIPS BY IACThis scholarship covers 50% of the tuition fee and the criteria for eligibility is as follows:

Criteria1. The prospective students must have attained 80% marks in the intermediate examinations or 3

As in principal subjects at A level.

Terms of Scholarship 1. Continuation of scholarship is subject to recipient maintaining a GPA of 3.5 in all subsequent

semesters.2. Existing Students who attain a GPA of 3.5 in final examination of a semester.

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6. NEED BASED SCHOLARSHIPS/ FINANCIAL ASSISTANCE by IAC

These are scholarships provided by the IAC ranging from 10% to 75% of tuition fee subject to the need of the prospective student.

Criteria1. Demonstrated need to be supported by documentation and visit to the home by the

designated staff2. Existing students who maintain a minimum of 2.5 GPA in semester final are renewed the

scholarship

7. DEAN’S MERIT LISTThe students placed on Dean’s Merit List who have achieved 3.45 and above GPA in the Semester final Examinations and are awarded cash prizes.

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TEACHING AND LEARNING INSTITUTE’S CORE COURSES (ICC) These are mandatory core courses offered by the Institute. Every student is required to pass these courses in order to qualify for the degree. These courses include:

• Languages - Urdu, English, Mother Language at the level determined by the entry test • Islamic Studies • Pakistan Studies• Development of Mind, Knowledge and Civilization

DEGREE CORE COURSES (DCC) These are mandatory core courses offered by the School chosen by the student, which are compulsory for the completion of the degree program. Every student is required to pass these courses in order to qualify for the degree. These courses form the core of the discipline in which the degree is being offered.

ELECTIVE COURSES (EC) These are elective courses offered across various disciplines, with which students can form different combinations in a given semester.The students shall have a choice to select a course from the elective courses after consultation with the respective course advisors. To register in any advanced level course, fulfilling the pre-requisites of that course shall be essential.

INTERDISCIPLINARY APPROACH AT IACAll the courses at IAC, especially the electives, will be open for all the schools to choose from. The aim of IAC is to provide an interdisciplinary and holistic environment to the students where they can work and benefit from all disciplines and programs. To enable this, each school has designed a framework for their programs that incorporates and encourages students to choose from a wide range of courses being offered throughout the institute. This aids in integrating other knowledge areas into the degree programs and exposing students to diversified subjects and courses.

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CREDIT HOUR REQUIREMENTS The following is the total credit hours requirement for the Degree Bachelor of Architecture, which is of 10-semester duration (5 Academic Years). The load per semester will need to be approved by the Degree advisor. The duration may extend if the student desires to extend his period of study in keeping with his financial situation.

CATEGORIES CREDIT HOURS

For all other degrees of about 8 semesters the following is the credit hours required to obtain a degree. Similar to above, the duration may extend to suit the financial situation of the student.

CATEGORIES CREDIT HOURS

Institution Core Course ICC 16Degree Core Course DCC 112Elective Course EC 42-46Internship 4Total 174-178

Institution Core Course ICC 16Degree Core Course DCC 61-64Elective Course EC 45-48Internship and Report 6Total 128-134

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SCHOOL OF CULTURE AND LANGUAGE (SCL)

Aims and Objectives

The School of Culture and Language at the Institute for Art and Culture aims to create socio-historical consciousness needed to promote cultural sensitivity and culturally driven practices. The school offers degree programs based on people and place specific approach. Being an ancient society, we have a living legacy of cultural and linguistic diversity which is a collective asset that needs to be understood and promoted, making it compatible with the demands of modern times. The school recognizes the fundamental right of each culture to exist in the process of human evolution and believes that co-existence of diverse cultures can lead towards a tolerant, harmonious, and progressive society.

With interdisciplinary approaches, SCL aims to promote creative expression through exposure to diverse cultural practices in which language, art, music, theater, and storytelling constitute an important component.

The objectives of the Degree Programs offered by SCL are to develop the student’s capabilities to:

• Appreciate the value and significance of culture and its diversity through interaction with communities, exploring their behaviors, beliefs and practices.

• Enhance their cultural sensitivity in developing innovative policies, strategies and projects that are socially inclusive and environmentally sustainable.

• Promote creative expression through exposure to arts, music, theater, art appreciation, cultural theories and critical thinking.

• Effectively understand and communicate in Pakistani and international languages for a better understanding of people’s values, cultural norms, practices, and rituals.

• Appreciate the evolution of culture through the people’s history, mythology and folklore, allowing them to develop a deeper understanding of their past.

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CENTER FOR CREATIVE PARTNERSHIPS The Center for Creative Partnerships (CCP), established under the School of Culture and Language, is the hub of conceiving, designing and implementing projects in the fields of art, culture and development. It is established with an aim to generate practical and hands-on knowledge of students in the proposed fields and to enrich and inform the practice with theoretical perspectives and academic inputs. By bridging the gap between traditional knowledge and contemporary trends, CCP removes out the distinction between traditional and modern, folk and classical practices, and provides the opportunity to bring both closer to enrich each other, through exchange, innovation and contemporizing.

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DEGREE OFFERED

BACHELOR OF CULTURE AND DEVELOPMENT

Degree Requirements

Employment Opportunities

The degree program explores the dialectics of culture and development and enables students to search and recognize creativity inherent in culture and employ it towards development. Supported by an exploration of cultural assets, expressions, and practices through interaction with people and their environment, the degree program focuses on holistic human development, inclusive of the economic and the social. The goal is empowering people to live in dignity and freedom, fulfilling their creative potential and enable students to design innovative and culturally sensitive development projects.

The students are required to obtain a minimum of 134 credit hours with a minimum GPA of 2.0 for degree eligibility. These credit hours are distributed over 8 semesters during a period of 4 years.

Placements are a vital component of the school through which students will undergo internships and fieldwork. This will provide them with the following opportunities to directly work with diverse communities.

• Development sector• Cultural departments • Non-Profit organizations • Journalism • Project development • Teaching • Government sector • Policy making

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SCHOOL OF ARCHITECTURE DESIGN AND URBANISM (SADU)The School of Architecture, Design and Urbanism looks at design activity that fundamentally shapes our world. The School trains students with a specific focus on the region and culture. The academic programs are based on the process of critical thinking and venture into the areas of inclusive and participatory architecture, design and urbanism. SADU focuses on areas of community participation, creative partnerships and urban research to develop a specialized professional expertise and knowledge. SADU is primarily concerned with improving the quality of life for people by the provision of an aesthetic and just environment (Built and Social). The goal of the School is to engrain responsibility into the students by means of thorough guidance of faculty in a holistic framework.

Aims and Objectives• To create an educational environment that is tolerant, rich in culture

and intellectually diverse through interdisciplinary approach and critical thinking.

• To encourage holistic thinking based on the awareness of the cultural context for generation of ideas/knowledge through research and design.

• To develop an understanding of creative and aesthetic, theoretical and the technical aspects of Architecture, Design and Urbanism.

• To develop communication skills for an effective expression of ideas through courses in languages and presentation techniques.

• To instil ethics in academic work and professional practice.

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COMMUNITY BASED LEARNING AND DESIGN CENTRECommunity Learning and Design Center is an initiative by the School of Architecture, Design and Urbanism (SADU). The Center aims to provide a platform for the exchange of ideas, perspectives, research, collaboration and building together with the communities. It is intended towards a community centric stand point, where they are encouraged to play the central role in their development process and to bring sensitivity among the professionals regarding communities.

The Center also focuses on establishing valuable linkages between academia and the communities, through various levels of participatory approach methods, a collaborative and multi-disciplinary mechanism. The political dimension of user empowerment and democratization is essential to the Center and the community at large.

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DEGREE OFFERED

BACHELOR OF ARCHITECTUREThe Bachelor of Architecture shall be taught in a holistic and inclusive manner with subjects ranging from landscape, history, community-based learning, architecture journalism and urbanism. The academic process and the ethos are derived from the founding philosophy of the Institute for Art and Culture (IAC). It shall be centered on a learning process that emphasizes on social responsibility as the key professional ethos. The focus shall be on the emancipation of culture in design practices. This shall be achieved through community development projects and through field placements of students, especially in the areas where it is most needed.

All degrees offered by SADU are structured as:

• Foundation level• Intermediate level • Advanced Level culminating into the Final Thesis

Degree Requirements

Employment Opportunities

The students are required to obtain a minimum of 171-178 credit hours with a minimum GPA of 2.0 for degree eligibility. These credit hours are distributed over 10 semesters during a period of 5 years.

The following are the employment opportunities for the graduates of Architecture.

• Government sector • Planning/ design division e.g. Nespak, CNW office private

offices of architects • Journalism • Non-profit organization • Educator/academic

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BACHELOR OF INTERIOR DESIGN The focus of the Bachelor of Interior Design degree is to promote local, regional and global awareness of interior design and to come up with new prospects, to connect with design as a cultural activity in the context of art, society, environment and technology. During the course of studies, the students will develop independent and creative thinking abilities through a series of incrementally complex design exercises culminating in the thesis research and project. The program also aims at forging strong links with the designers, artists & artisans across the board alongside promotion of traditional crafts.

Degree RequirementsThe students are required to obtain a minimum of 134 credit hours with a minimum GPA of 2.0 for degree eligibility. These credit hours are distributed over 8 semesters during a period of 4 years.

Employment Opportunities Following are the employment opportunities for the graduates of interior design:

• Government sector (Planning & design division)• Private sector (Interior design & architectural firms)• Interior Design consultancy/ private practice / entrepreneurship• In-house/ resident interior designer in corporate, retail, hospitality, and

education sectors• Stage & set designer• Exhibition designer• Event designer• Furniture designer• Color consultant• Project manager• Architectural Journalism • Non-profit organizations (Socially responsive design)• Educator/academic

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BACHELOR OF LANDSCAPE ARCHITECTURELandscape Architecture at the Institute for Art and Culture (IAC) takes its approach from history to the current budding of the social and environmental conditions to provoke a dialogue that highlights social equity, environmental justice, and spaces for creative expression; the relationship between pupil and earth is explored by looking into the debates, processes, interactions and design problems. The program will delve into the definition of landscape as a body of visual knowledge that contains an in-depth information of land in relation to its context and built environment. The exploration of Landscape Architecture through fresh perspectives on the themes of cultural and traditional, and historical and spatial/local geographies in connection with rising issues of global warming, climate change, food insufficiency and refugee crisis is intended. The degree bases itself in Urbanism and its consanguinity with earth.

The contribution of various people from the field and the core faculty brings to the program it’s cutting-edge, up-to-date research and exceptional teaching skills, alongside secretaries and critics from an expanded network, will facilitate to reinforce exposure to the ongoing projects. The individuals wishing to pursue the graduate degree program in Landscape Architects from IAC would carry out their individual practices, work with the development sector and can pursue a career in teaching and research.

Degree RequirementsThe students are required to obtain a minimum of 134 credit hours with a minimum GPA of 2.0 for degree eligibility. These credit hours are distributed over 8 semesters in a period of 4 years.

Employment Opportunities • Research and Development • Landscape Architect• Urban Planning and Design• Academia• Regional Planning• Landscape conservation• Environmentalist

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MASTERS OF ARCHITECTURE (M. ARCH)The M. Arch. Degree Program is a 2-year degree that is envisaged to be an important milestone for professionals and practitioners to develop a deeper understanding of the dynamic nature of the architectural profession and related industry, along with sensitivity towards critical issues within the local and global context. For more details, please refer to the attached catalog.

Employment Opportunities • Government sector, Regulators, etc• Planning/ design division • Journalism • Non-profit organization • Educator/academic

POSTGRADUATE DIPLOMA IN LANDSCAPE ARCHITECTURE (PGDip-LA)The Post Graduate Diploma in Landscape Architecture is created for individuals with an interest in advancing their career options by pursuing timely and innovative issues related to planning, designing, and/or managing natural and built environments. The program investigates areas of Landscape Architecture through a year-long program of coursework, involvement in department faculty/project-based problem solving, and independent studies. For more details, please refer to the attached catalog.

Employment Opportunities• Research and Development • Landscape Architect• Urban Planning and Design• Academia• Regional Planning• Landscape conservation• Environmentalist

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SCHOOL OF DIGITAL AND CINEMATIC ART (SDCA)The School of Digital and Cinematic Art is offering wide-ranged and thorough programs for talented youth to become a successful part of the multi-billion-dollar industries; Game Design, Animation, Film and Television. Our programs are practice-oriented, providing hands-on training to the students in the areas of their interest along with critical thinking approach with an eye on the history and culture of our region. It offers solid foundations in all aspects of the relevant industry requirements, as we untie the entertainment, information and communication world from the general to the specific, from the theoretical to the practical, with a focus on research work and special projects, aiming to put our students at the top of the industry scene. The school is providing students with the best professional labs with education focusing on real world experience.

The School of Digital and Cinematic Art introduces initiatives which unite academic divisions and encourage the cross-pollination of ideas in order to better train students to recognize and capture opportunities in a world where disciplines intersect and where industries are changing at a fast pace. The basic teaching approach revolves around SDCA’s caseworks, an initiative where a series of teaching materials are focused on a single project and used in several core courses simultaneously. SDCA believes in active learning through entrepreneurial training, and bridging research and practice.

Aims and Objectives The aims and objectives of the degree programs offered by SDCA are to encourage students to:

• Develop their own artistic vision using theoretical and practical knowledge and skills.• Design innovative games through latest storytelling techniques. • Produce and develop ideas for film and other media that include writing from personal experience, visual and aural acuity, technical

excellence, dramatic distillation, and emotional resonance.• Visually express these unique ideas on film, video, or in new media, and to exhibit a thorough understanding of the concepts essential to

the art of directing projects for film, television, documentaries, dramatic narrative projects, and the web.• Promote an awareness of cinematic arts, comprising animation, interactive storytelling, game design, visual effects, the web and digital

media, and how they all play a vital role in the evolving nature of storytelling in film, television, and the web.

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INCUBATION CENTREIAC introduces the Incubation Center administered by SDCA, envisioned to bring together academia and industry. The Incubation Center will work as a Gaming, Animation and Film Venture Accelerator that is designed to capitalize on the tremendous opportunities existing in the mobile application, gaming, film and animation spheres. It seeks to achieve its primary objective by supporting students and talented youth with a target of creating successful projects/companies during the course of its development. We believe that the success of these projects/companies will inspire the young professionals and would-be entrepreneurs to take up the challenge of venturing to create a cycle of success and investment in this emerging sector of today’s knowledge economy.

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DEGREE OFFERED

BACHELOR OF GAME DESIGN

Degree Requirements

Employment Opportunities

The four-year bachelor degree program in Game Design is the first of its kind in Pakistan. The program is designed to equip students with knowledge and skills, both theoretical and practical, through the latest interactive storytelling techniques. Professionals from the game design industry are engaged in the teaching process while making use of professional quality equipment and labs established at IAC. Between semesters 6 and 7, the program offers internships within the industry. The final semester in the program is project-based, in which students work individually or in teams. An Annual Industry Day will be organized every year, where employers from different companies come to meet students, see their work, and conduct interviews. The program will cover the Game Design process, publication and monetization for all the major app stores and devices such as google play store, iOS app store, X-Box, Play Station and more. Along with the aesthetic design and conceptual development; the students will also learn the key software necessary for the game design and adhering to industry standards for the development pipeline.

The students are required to obtain a minimum of 134 credit hours with a minimum GPA of 2.0 for degree eligibility. These credit hours are distributed over 8 semesters during a period of 4 years.

An annual Industry Day will be organized every year where employers from different companies will come to meet students, see their work, and conduct interviews.

IAC, graduates from SDCA will be well-equipped to find entry-level employments, moving rapidly into intermediate level and leadership positions, including:

• Level designer • Experience designer • Character designer • 2d/3d game animation designer • 3d modeler/rigger for game design • Set & prop designer • Costume designer • Storyboard artist • Game-play tester • Ui designer

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BACHELOR OF ANIMATION DESIGN The Bachelor of Animation Design focuses on providing applied, real-world skill development with a broad range of intellectual skills. Assignments and class work focus on case studies, simulations and lab projects. Students will be taught by industry professionals, using the same techniques and tools that they will eventually need at the workplace. They will create their own scripts, characters, layouts, and produce their own animated films.

The program offers courses which are designed in collaboration with industry experts and with deployment of state of the art studios. Rigorous instruction in both classical and computer animation will be carried out and the students will be trained in cutting-edge 2D/3D computer animations. Between semesters 6 and 7, students will complete an internship within the industry. The final semester in the program is project-based. The School will provide career connections after year 3 for the students to gain professional experience during a one-month work placement.

Degree RequirementsThe students are required to obtain a minimum of 134 credit hours with a minimum GPA of 2.0 for degree eligibility. These credit hours are distributed over 8 semesters during a period of 4 years.

Employment Opportunities Demand for animation designers is on the rise in Pakistan’s fast-growing computer gaming, TV channels and other related industries. With an Animation Design bachelor degree from IAC, graduates will be well equipped to find entry-level employment and move rapidly into intermediate level and leadership positions, including:

• Art directors • Character designers • Creative directors • Costume designers • Technical artists • Set & prop designers

• Texture artists • 3d modelers • Rendering artists • Producers

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BACHELOR OF FILM AND TELEVISION The Bachelor of Film and Television program shall enable the development of distinct cinematic voices through the systematic widening of individual exposures in an innovative learning system. The students will learn to communicate effectively in various settings and develop an integrated approach to creativity, enterprise and technologies. The interdisciplinary approach facilitates the pollination of ideas and opportunities in a rapidly changing industry. It shall help students recognize their niches and develop their expertise in their areas of interest. The core courses devise a conceptual, historical, and critical understanding of film and media, which emphasize sensitivity to cultural identities and spatial and temporal realities of the story characters. Cinema and Television students will learn to distinguish between percepts and realities to verbalize and film stories on core human issues. The program shall create professionals who are in touch with the society and can produce culturally sensitive, politically aware, and intellectually rich content to reflect their cultural heritage. The school emphasizes on originality, creativity, and maturity for developing film and media content that responds to digital diversity and cultural domination.

Degree Requirements The students are required to obtain a minimum of 134 credit hours with a minimum GPA of 2.0 for degree eligibility. These credit hours are distributed over 8 semesters during a period of 4 years. The demand for filmmakers has increased significantly with the revival of national cinema and proliferation of electronic media. With Film and Television bachelor’s degree from IAC, graduates will be well placed to find gainful employment, as well as independent professionals, in Film and TV productions.

Employment OpportunitiesDemand for filmmakers has increased gradually with good films coming to the box office, streaming devices and growth in TV channels. With a Film and Television bachelor degree from IAC, graduates will be well equipped to find employments including:

• Film director • Cinematographers • Producers • Production manager • Production designer • Set & prop designers • Script, screenplay & dialogue writers • TV directors• Editors • Digital content producer

• PR manager • Creative directors (advertising) • Actors • Sound designers

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SCHOOL OF ART (SOA)The School of Art offers degree programs in Fine Arts and Design with an integrated approach to Art and Design learning. It bridges the gap between traditional and contemporary art making practices of the region by recognizing their shared histories, processes of making and the interdependence of their prospective global faces. The School of Art believes that the highest standards of creative excellence are achieved when theoretical clarity is matched with expert practical knowledge. Therefore, rigorous studio practice is placed at the center of the School’s academic structure. The studio practice is complimented by a comprehensive History of Art and Theory of Art component that looks at local and global histories and theories of art making, as a way for our students to be able to situate and envision art-making vocabularies within social and cultural contexts.

In order to facilitate maximum academic freedom to meet personal goals, students are encouraged to construct a personalized academic scheme of study that is made up of a combination of courses across all four schools of IAC. The academic staff, course advisors, and tutors guide the students in these matters in accordance to their academic and professional goals ensuring that the student acquires all the necessary sets of skills needed for future career paths. Our goal is that at the end of the four years of undergraduate study, our student has a gainful experience and graduates with holistic knowledge of art education. With these aims, students are tutored accordingly and work towards their final degree show, which is comprised of their accumulated Art Portfolio and a Final Project or Degree Show exhibition. The School of Art envisions an artist who is not only equipped to pursue artistic practice, but also fulfills the demands of the creative industry. The School of Art graduate is an artist or designer who is an accomplished practitioner of the traditional and classical arts, equally proficient in using new media and technology for the production of contemporary works of art and design.

Aims and Objectives The objective of the School of Art is to provide a holistic art education that equips students with knowledge and skills to negotiate the global and the local, with an understanding and awareness of art practices. The School of Art believes in the significance of understanding this region’s cultural and artistic legacy, while also being sensitive to the wider global cultural movements at play. Visual Art in particular can serve as a vehicle to diffuse polarities, instill, or increase a greater sense of community and the diverse components it constitutes.

The School of Art aims to address gaps within the fields of Fine Arts, Design, Art History, and Theory, and imagines it to be a new dynamic space of learning and artistic encounter. In keeping with the wider ethos of the Institute for Art and Culture, students are enabled to think cross-regionally, and to consider the movement of ideas in and between time: cultures and their localized manifestations.

Another key component of our ethos is to understand that the distinction made today between ‘Fine Art’ and ‘Craft’, is a modern construct, therefore classical arts practice are embedded within the curriculum, to break down the hierarchy and bridge the gap that exists between contemporary and classical art practice and theory. The focus of the classical arts studio practice, history and theory hold a South Asian focus; though will also engage with wider Pan-Asian and European links. Finally, the School of Art supports an experimental and creative ethos within a clear studio structure, thus providing a supportive yet intellectually challenging environment. It is built on the idea that writing and criticism are creative practices in their own right, with their own techniques, ethics, and technologies.

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KARKHANAThere is no denial to the dignity of manual jobs and much of the world has accepted that. During the 19th century, theorists of the time tried to draw a line among arts. Many were declared crafts and some were labeled lesser arts. This division was very popular and Asian region was also caught up in it. Artisans were looked down upon and their creations were declared mere craftsmanship. This folly is being realized by a small segment of the society but the majority still belongs to the old school of thought. The Institute for Culture and Art has taken up this shortcoming of our society as a mission to work towards the recognition of not only our traditional arts but all those professions in which body and mind are employed equally. For this purpose, the philosophy of Karkhana is initiated, which is to encourage the local artisans (Ustads) to share their skills with the youth. It is a concept to integrate the arts and crafts inclusive of both traditional and modern. The Ustad, the master of his/her field will conduct classes in the time tested traditional method set in Ustad/Shagird relationship as living tradition bearers. The students working at the Karkhana will build and explore traditional art practices from this region in order to develop a firm sense of belonging, widen their cultural references and experience ownership of this region’s artistic legacies.

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BACHELOR OF FINE ARTSBachelor of Fine Arts aims to meet the growing demand of creative people in the country by developing a new generation of artists who will be capable of interlacing the traditional repertoire of art with contemporary ways of expression. The graduate student is envisioned as a multi-talented artist who can work in a variety of fields. The degree will hence aim to deliver the diverse tools needed for visual and cognitive articulation, enabling the student to be able to both appreciate and practice art.

Degree RequirementsThe Students are required to take up to 134 credit hours with a minimum GPA of 2.0 for degree eligibility for all the degrees offered at the School of Art.

Employment Opportunities• Visual Artists• Curators• Art Consultants• Art Journalists• Art Historians• Art Critics & Theorists• Heritage Experts• Museum Managers• Support personnel in Art Therapy

DEGREE OFFERED

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BACHELOR OF TEXTILE DESIGN Bachelor of Textile Design uniquely addresses the demands of textile and fashion industries by situating design within an art setting and keeping it abreast with the national and international market. Such a mechanism not only allows the school to fulfill the needs of the ever-evolving industry standards, but also uncovers new venues for art and design application.

Degree RequirementsThe Students are required to take up to 134 credit hours with a minimum GPA of 2.0 for degree eligibility for all the degrees offered at the School of Art.

Employment Opportunities• Textile Designer• Fashion Designer• Fiber Artist• Clothing/ Colour Technologist• Textile expert for Interior Designing firms• Conservationist

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BACHELOR OF GRAPHIC DESIGN Bachelor of Graphic Design is structured to prepare the student for the fast paced world of Design, by not only instilling in them the skills demanded by the industry but also those needed for personal creative growth. The program aims to develop visual and cognitive articulation skills of the student. Furthermore, by imparting cutting edge design technologies rooted within traditional design philosophies, the program aims to facilitate the needs of the contemporary creative world, whilst keeping the practice sensitive to the socio-cultural context of the region

Degree RequirementsThe Students are required to take up to 134 credit hours with a minimum GPA of 2.0 for degree eligibility for all the degrees offered at the School of Art.

Employment Opportunities• Graphic designer• Advertising art director• Creative director• Illustrator• Print maker• Production designer• Media Manager• Visual Artist• Photographer

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LIFE AT IAC Life at IAC encompasses a rich culture of research and academics as well as activities, workshops and exhibitions that provide the students with a creative platform to develop their practical application skills and gain first hand experience of what they learn in the classrooms.

RESEARCH INITIATIVES

Improving the Educational Role of the Hund Museum – August 2018 – March 2019The School of Culture and Language (SCL) carried out this research project. Its objectives were to enhance the educational experience for visitors, particularly students, at Hund Museum, District Swabi, Khyber Pakhtunkhwa, Pakistan. It also aimed to formulate mechanisms for improved interpretation of artifacts and incorporate storytelling within the components of the project.

Capacity building workshops were held with schoolteachers and museum staff and tradition bearers for sessions pertaining to pottery, storytelling, and music were invited. Electronic applications were developed, providing an overview of the museum, games for students, and interpretation of artifacts to give a tri-lingual, audio-visual experience to the museum visitors. Lesson plans were developed with innovative pedagogies that formulate a connection between material taught in schools and the museum through a comprehensive Educational Resource Kit.

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Empowering the Kalasha Communities through Safeguarding their Intangible Cultural Heritage – August 2016 - April 2017The purpose of this project was to Safeguard the Kalasha Cultural Heritage, promote cultural diversity, religious plurality, and communal harmony. This research project was carried out under THAAP and Institute for Art and Culture (IAC) in collaboration with UNESCO and was funded by Canada Fund for Local Initiatives, the Embassy of Switzerland.

The Kalasha people are one of the smallest religious minorities of Pakistan, numbering nearly 4200 people. They dwell in the Mumuret, Biriu, and Rukmu valleys (District Chitral, Khyber Pakhtunkhwa). The faculty of the SCL carried out research and documentation of their cultural practices using Community Based Inventorying (CBI). Frequent complaints and repeated demands of Kalasha community members over cases of past misrepresentation prompted this project. The transmission of the Kalasha heritage relies heavily upon oral traditions, with little to no present documentation carried out in collaboration with community members.

Fieldwork was carried out in the Kalasha Bumburet (Mumuret), Birir (Biriu), and Rumbur (Rukmu) valleys for a combined period of 87 days and a research and dissemination methodology was established to bring forth local perspective of Kalasha culture, which resulted in the formation of the first ever Intangible Cultural Heritage (ICH) Inventory of Pakistan. Submission of “Suri Jagek: The Kalasha Meteorological and Astronomical Practice of Observing the Sun, Moon, Stars, and Shadows” on UNESCO’s list of ICH in Need of Urgent Safeguarding was accepted unanimously, a great success for IAC!

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Development of an Integrated Site Management Plan and Capacity Building for Sustainable Tourism Management of Selected Sikh Sites in Punjab – August 2019 - Ongoing

The IAC signed a contract with UNESCO for the project of “Development of an Integrated Site Management Plan and Capacity Building for Sustainable Tourism Management of Selected Sikh Sites in Punjab” on 30th August, 2019. The project aims to contribute towards the economic development of Punjab through cultural tourism. This will be achieved by promoting ef-fectively managed tourism to heritage sites of cultural interests. The project sites are Gurdwara Rohri Sahib, Eminabad and Gurdwara Sacha Sauda Sahib, Farooqabad.

Under this project, Integrated Site Management Plans will be created to safeguard the heritage value of the sites selected and promote sustainable tourism to the sites and surrounding areas. This will help to manage the demands and needs of the tangible heritage with an over and under lay-ering of the intangible heritage which embodies its value and significance. The balance created between these aspects will create a dynamic site of interest for tourists. This plan will also establish the appropriate strategy to balance the need to target economic growth as well as enhance sustaina-ble cultural tourism to these heritage sites.

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Safeguarding the Cultural Heritage through Awareness Raising of the General Public and Mobilizing School going Youth – April 2019 - OngoingThe project aims at engaging communities, in particular the youth, and strengthening their role in management and protection of the heritage sites. It is envisaged within the framework of UNESCO Convention on World Heritage which has “ in recent years emphasized that a greater role of communities in protecting cultural and natural heritage be found,” to enable an increase in the sense of ownership and pride in their heritage resulting in a more engaged safeguarding of the heritage. The Project foresees that through the capacity building and engagement of key stakeholders such as youth, mainly school children, and teachers, as well as general awareness raising through social and electronic media and developing liaison between the community and Provincial Directorate of Archaeology, this can be achieved. The Project is to be implemented in the Districts of Peshawar, Mardan and Swat.

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PARTNERSHIPS BETWEEN IAC AND INTERNATIONAL INSTITUTIONSThe IAC has created some exciting and mutually beneficial partnerships with international institutions, and is in the midst of creating some new ones as well. These are as follows:

PUM NetherlandsIAC has signed the Letter Of Intent with PUM Netherlands Senior Experts, an international organisation that provides technical assistance to 2,000 SMEs per year within programmes run by NGOs, development consultants and national governments. They will assist IAC in the capacity building of trainers in the fields of Energy efficiency, low cost and sustainable housing, water systems and urban gardening.

Membership with APHEN-ICHThe IAC is a proud member of the esteemed Asia - Pacific Higher Education Network for Safeguarding Intangible Cultural Heritage ( APHEN – ICH). The APHEN - ICH comprises of a network of higher education institutions in the Asia - Pacific region, and aims to contribute in the regional as well as global efforts of safeguarding the intangible cultural heritage in terms of pedagogical and research capacities.

FranceThe French Embassy has selected IAC to collaborate with RUBIKA and School 42, both cutting edge schools in Paris that are leading the way in technology, 3D animation and industrial design. The French embassy funded members of the faculty at IAC, to visit Paris to attend the ‘Paris Games Week’ in October 2019, an ambitious trade fair for video games held annually in Paris, and also to cement the educational partnership between RUBIKA and School 42 and IAC.

Another exciting outcome of the trip was a visit by Mr. Jean Baptiste Clais, the Curator of the Louvre Museum, to the IAC to conduct a workshop on Miniature Art for Game Design. Plans are in the pipeline for a joint exhibition in the future.

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IranThe Iranian Consul General and the Cultural Attaché, head of Khana-e-Farhang Iran, have visited IAC on several occasions and have promised to help set up an Autak-i-Iran Shinasi at IAC among other suggestions of cultural collaboration. IAC shares a promising relationship with them and has signed a Memorandum of Understanding (MOU) for further collaboration. Under this MOU eminent Iranian Scholar Morteza Rezvanfar visited the IAC and gave a workshop on Ta’aziyah Theatre in Iran.

United States of America The Institute for Art and Culture, Lahore, (IAC) and the City of Austin, Texas, United States of America have entered into a Memorandum of Understanding (MOU), intended to establish a collaborative relationship exploring arts and culture education, professional services and the creative industries including fashion and textile.

IAC has also signed on a Global Virtual Exchange Program (GVE) with the University of Texas at Austin. The GVE is grant funded project that facilitates global learning, collaboration and product development. IAC and UT Austin will create a learning platform for students at both universities. Professor Sara Stevens at the Division of Textile and Apparel (UT) will work with IAC School of Art faculty Salman Afzal (Degree In Charge Textiles) in designing the initial and implementation phase of the Product Development course and experiential learning. Center for Creative Partnerships (CCP) at IAC will assist in engaging artisan and tradition bearers across the country for the program.

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National Linkages IAC – Walled City Lahore Authority (WCLA) MOUThe IAC and WCLA have inked a Memorandum of Understanding with the aim to develop human resource in the field of Conservation, Tourism and Cultural Industries to meet the ever-growing needs in these fields. This collaboration also supplements the Govt. of Pakistan’s vision to promote sustainable tourism in the country, promoting and preservation of tangible and intangible cultural heritage and tourism craft policy. IAC will be conducting 6 months Certificate courses as well as a one year (two semester) post graduate degree program. It is planned as evening classes to attract in-service personnel as well. IAC and WCLA collaborative program will have students benefiting from the course being taught by both, while the academic program will be in-house at IAC, the WCLA will offer their works as Field School. WCLA will also offer internship to the students of 2 -4 months duration. The courses offered will be focused initially on Building Conservation, Cultural Industries and Tourism. Digital media for game design, animation and documentary making will also be part of this short and long course plan. The program is being planned under the aegis of “Heritage Center” which will be established to administer the planned intervention.

Al-Khawarizmi Institute of Computer Science (KICKS), University of Engineering and Technology, LahoreA Memorandum of Understanding (MOU) was signed on 11 March, 2019, between the Institute for Art and Culture (IAC) and Al-Khawarizmi Institute of Computer Sciences (KICS), UET Lahore for cooperative program which include development of mutually beneficial training programs, to establish an ecosystem among two incubation centers at IAC and KICS-UET, development of joint degree/diploma programs, conducting joint research or any other collaborative ventures/projects for academic advancement of both institutions.

Bloomsbury Pakistan (SOAS)Bloomsbury Pakistan is an organization for Social Science Research and Advocacy, Chaired by Dr. David Taylor, which has engaged doctoral level scholars and Academics who are working on issues of Pakistan. The organization has agreed to cooperate, help and advice IAC in the development of Social Sciences courses.

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WORkSHOPS AND ACTIVITIES

The Eighth Garden- An Exhibition of Modern ArtA collaboration with Lahore Biennale Foundation LBF 02. The Curator for this exhibition was Dr. Sadia Kamran Pasha, Professor at SOA, IAC, who designed this as a utopian space and a safe haven for the practitioners of conventional arts and crafts. The concept behind the exhibition was that just as the garden is an ever-changing entity, similarly, art practices are adopted, they are appropriated they become tradition only to be replaced by the new and the novel; the modern. The exhibition remained open till 20 February, 2020, and showcased works of seasoned artists including, Risham Syed, Masooma Syed, Nusra Latif Qureshi, Sania Samad, Humaira Abid, Usman Saeed and Asif Sharif. It also provides a platform for the younger, promising lot of Lahore art scene like Faseeh Saleem, Sadqain, Sameen Agha, Shuja ul Haq and Shahzad Ali to display their artworks for the ever- growing audience of art in the historical city of Lahore.

Kashmir – The Thread that Connects us Dast-e Hunar Zinda HaOn 8 November, 2019, the Institute for Art and Culture hosted an exhibition and seminar on Kashmiri crafts to celebrate the undying spirit of Kashmiri art and cultural heritage. The aim of the exhibition, titled “Dast-e-Hunar Zinda Hai”, was to highlight that despite the oppression faced by the Kashmiri people, they have kept their heritage and culture alive through the art they have created, be it in the form of woven textiles, carpets or furniture. The IAC supports our Kashmiri brothers through this difficult time and celebrates the beauty that they continue to create through the war and strife.

Hot Mess - Contemporary art from PakistanA group of young, romantic artists decided to exhibit their artworks ‘fresh from the studio’. In such an effort, they created this HOT MESS. Their thoughts and creations appear to be in a state of disarray but they maintain an undeniable attractiveness and immaculate perception of the ambiguous times they are living in. They enjoyed putting this show together and hoped that the viewers emancipate the beauty and zest in their works.

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Mughal Miniature Art in reference to to Game Design A workshop on Game Design was conducted by Jean Baptiste Clais, the curator

at the Louvre Museum, at IAC. He shared his expertise on Mughal Miniature Art and discussed ways of using historical and art references to develop games, and encouraged students to use Mughal miniature as a base for their game design.

Illustration Workshop & Exhibition An illustration workshop conducted by Austrian illustrator Bianca Tschaikner on Wednesday 6 March, 2019 was followed by her exhibition on 7 March, 2019. Her work has been exhibited in galleries and museums throughout the world. The School of Art, selected 5 students each from Textile, Graphic Design and Fine Art to participate in the illustration workshop.

Workshop by Nusra Latif QureshiNusra Latif Qureshi is a visual artist based in Melbourne, Australia. She is one of the artists who have revisited and referenced the traditional art of South Asian miniature painting in their art practice. She gave a lecture at IAC on April 10, 2019 to SOA students

Textile Program Workshops‘Textile Talk Series’ was an initiative by faculty of Textile Design, held in November 2018, initiated as part of an outreach program by School of Art, and was a series of events featuring interactive talks and sessions by professionals that guided students in choosing a suitable track within textile design; practice and business management.

Centre for Creative Partnership (CCP) Workshops The Center for Creative Partnership (CCP) at Institute for Art and Culture (IAC) aimed to bring together two streams of knowledge that exist in Pakistan i.e., traditional and contemporary together. In its Spring-Summer 2019 edition, held in March – April, 2019, Master Practitioners - Ustads from the regions of south Punjab and Sindh were invited to conduct workshops in following practices: (1) Ajrak (block printing), (2) Chunri (Tie-dyeing) (3) Naqashi & Embroidery.

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3-day Free Workshop in Animation (Stop motion) A 3-day Free of cost summer workshop was held on 1 August 2018, teaching the basics of stop motion technique based on the idea “illusion of life”.

3-day Free Workshop in Game Design In this 3-day summer workshop held on 10 December 2018, participants were given an introduction on complete playable game from scratch, Character, Hurdles, Power-ups, Missions, Audio and Testing.

Cultural Talks with Jamil DehlaviJamil Dehlavi is an internationally renowned London-based independent film director and producer of Pakistani-French origin and at this event he delivered a talk on December 14, 2018 at IAC on his work alongside the screening of his film Jinnah.

Cultural Talks with Sarmad Khoosat

Our fifth guest for the Cultural Talks series was Sarmad Khoosat. He talked about “The journey of an actor and director” on the December 21, 2018

Short film workshop mentored by Jamil Dehlavi at IACThis was an opportunity for young filmmakers to work under the guidance of the famed French Pakistani Filmmaker Jamil Dehlavi, to develop and execute short film in an intensive 6-day workshop. This event was held onMarch 4, 2019.

Tamasha – Performing Arts FestivalThe Tamasha Festival, an International Performing Arts Festival was a 3-day festival held on 12 – 14 April, 2019 at IAC, and presented performances (theatre, dance, music, puppet, storytelling, etc) for young audiences, master workshops from international & national trainers for local artists and discussion sessions for the general public. The 2nd Tamasha Festival 2019 hosted international delegates from about 22 countries as well, along with Pakistani theater and performing arts groups. It was presented by ASSITEJ Pakistan in Collaboration with IAC. It was produced by The Little Art, Maas Foundation, ChotaMota Theatre and Harsukh.

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IAC Mela Over five thousand visitors came to the campus and participated in several competitions including Film Competition, Game Design Competition, Animation, Art competition, Dream House, Flower Arrangement and poetry competition. First, second and third position holders were given cash prizes. IAC Mela will be an annual event now onwards. Children’s German Film Festival was also part of the IAC Mela. Jointly organized by Annemarie-Schimmel-Haus (German Cultural Centre) and Institute for Art and Culture. Four films were shown over two days.

Cholistan: Rohi di Ajab BaharCelebrating the richness and resilience of Cholistan, this 2-day festival held on April 26 – 27, 2019, included seminars, music, documentaries and a play by Ajoka theatre.

Screening of “Pakistan’s Best-kept Secret: Lahore Museum”FILMIAC, in collaboration with the Museums Association of Pakistan, presented “Pakistan’s Best-kept Secret: Lahore Museum” on 3 May, 2019. The Screening was followed by a panel discussion on “Importance of Museum Awareness in Pakistan”

PTV Seminar SeriesThe Film TV team of the School of Digital and Cinematic Arts (SDCA) organized an interesting seminar course on the early years of television. The founders and pioneers of the television in Pakistan were invited to share their memories and experiences, to provide an insight to the film and television students into the formative years of Pakistan’s television industry.

IAC-PUM Joint workshop by Dr Frits Scheublin on Social housingThis included surveys of diverse global and local examples. It focused on the issues of cost-saving systems, feasibility, contractual strategies, environment, risk management and various publications on the said subject. The workshop included site visits of projects that have been executed on the same lines.

Outreach Program for Bachelors in Landscape ArchitectureArchitect Arif Yazdani gave a seminar in Nov 2018 to exhibit the importance of Landscape Architecture. He explained that it fuses environmental design with biological and cultural ecology. Perhaps, landscape architecture hasn’t been given the same amount of fame as architecture and other design fields but this field is producing remarkable transformations in our public environments.

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Lecture by Mr. Najam Us SaqibNajam Us Saqib gave a lecture on Landscape Architecture and its practice on 19th December 2018 at IAC. Mr Najam Us Saqib, Director Conservation and Urban Planning at WCLA has a Master’s degree in Conservation and Landscape from the University of Pennsylvania, Philadelphia. He has worked in conservation and planning across several international markets including Europe and Pakistan.

Professional Lecture Series and Faculty Talk Series by Interior Design Degree ProgramThe Interior Design Program as part of SADU organised a ‘Professional Lecture Series’ and a ‘Faculty Talk Series’ in October 2018, to facilitate its students in getting to know more about the discipline and its career prospects. The talks featured various professionals such as Mr. Umar Saeed, a qualified interior designer from Pratt Institute USA, and Ms. Sofia Mir who presented her academic project titled “Kinesis - the space in-between” catering to the design of Retail/ Exhibition Space, carried out during the third module of Masters in Interior and Living Design at Domus Academy, Milan.

Mr. Salman Basharat also presented his academic project titled “Re-imagining the story of Le Murate through Adaptive Reuse” catering to the program of a Self-exhibiting Museum, carried out during the dual Masters program in Interior and Furniture Design at Florence Institute of Design International in Florence, Italy.

Interior Design Workshop on ‘Designing with Emotions’A one-day Interior Design Workshop on “Designing with Emotions” was carried out by the Interior Design Program at IAC on 27th December, 2018. It started with a campus tour to enable the participants to have an idea of how the architecture of a place lends itself to interior design and vice versa.

Study Tour to Shakir Ali MuseumAs part of Bachelors in Interior Design Studio assignment, a study tour to Shakir Ali Museum was arranged in collaboration with Ms. Amna Ismail Patuadi, the Director Visual Arts Division, Pakistan National Council of the Arts (PNCA). The aim was to study the aesthetics of space, experience space through senses &analyze the work of a Pakistani legendary artist.

Guest Speakers invited in Interior Design StudioAs part of Bachelors in Interior Design Studio assignment titled “Experiencing Space through Music”, the students were introduced to how ‘Architecture is frozen music, through a series of guest speakers including Ms. Mariam Ghaznavi (Architect & designer), Mr. Arshad Khokar (Music Composer, song writer, pianist and academic) and Ms. Maham Sohail (Singer, music composer & teacher). An interactive session with Mr. Tehseen was also held to assist the students to distinguish the genre together with the type of musical instruments used to extract the emotions from their chosen music pieces.

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Exhibitions and Competitions• Arch Asia – The place for Resolution (On going)• IAPEX – Lahore Urbanized – Urban Forest (won), 2019• Logo Design - IAC Photography Society, 2019• Pak-China Friendship Competition which was held by Pakistan Institute of

China Studies Collaboration of University of Sargodha (January 2019)• 2nd National Exhibition organized by Gujranwala Art Council in commissioner

Office Gujranwala (February 2019) • UCP Takra Competition (February 2019) • Rangreza COMSATS UNIVERSITY (27th March 2019) • 2nd Annual Calligraphy and Painting National Exhibition organized by

Marala Art Council (1st May 2019) • Alhamrah Annual Calligraphy exhibition (13th May 2019) • 1st National Calligraphy Exhibition at Zubeida Agha Art Gallery• Young Artist 1st National Art Exhibition and Competition

Summary of activitiesOne of the important tenets of IAC is to provide an interactive and experiential education experience to our students. Thus all four schools organise workshops and seminars dedicated to help students improve their communication skills, gain expert knowledge, network with others and renew motivation and confidence. An illustration workshop was conducted by Austrian illustrator Bianca Tschaikner for our students. Nusra Latif Qureshi, a visual artist based in Melbourne, who is famous for revisiting the traditional art of South Asian miniature painting, came to IAC to give a seminar. Workshops were also conducted for textiles, animation, game design and interior design. A Cultural talks series was organized where notable French Pakistani Director Jamil Dehlavi gave a 6-day workshop to students in the cinematic arts, and Sarmad Khoosat was also invited. The Tamasha Festival was also held at IAC and was a highly successful event. An event on Cholistan: Rohi di Ajab Bahar, highlighted the rich traditions and culture of Cholistan region and screening of the documentary ‘Lahore’s Best Kept secret’ was received very well at IAC.

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CLUB & SOCIETIES

The following clubs and societies are very active at IAC giving students a chance to explore their creative energies.

• Maa Boli Baithak• Fashion • Gardening • Sports • Sync Choir Society • Show Theatre Society • Photography • Storytelling in Motion Dance Society • Meditation • Book Club • Archi Lab• SPORTS

IAC believes that it is not just the mind that we educate; it is rather mind and body. IAC offers facility for games like basketball, Badminton, cricket, hockey and other field sports.

COMMUNITY INTERACTION Activities in collaboration with communities, and festivals for promoting partnerships and innovation, are generated for students to link themselves with the local people. Open days will be arranged on campus though which students can interact with the ustads, crafts persons, and representatives of various organizations linked with the university.

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CAMPUS & FACILITIES CAMPUS IAC has a purpose-built campus located on Raiwind Road, Lahore, an ideal location with a very well linked transportation network. The environment friendly Campus building has state of the art facilities, comprising of studios, lecture theatres, seminar rooms, fully equipped computer facilities, exhibition gallery, auditorium, amphitheaters, stationary shop, cafeteria, parking facility botanical and herbal garden. Other facilities include student counseling services, health care facilities, student development center and child day care center.

FACILITIESCENTRAL RESOURCE CENTER (CRC)IAC is deeply committed to enriching the academic experience of students as well as teachers through its diverse collection of printed and digital resources. It consists of:

IAC ARCHIVES IAC maintains a dedicated archival section with a range of collections including the master artists like Khalid Iqbal, Anna Molka Ahmed, Colin David et al., Architects like Shaukat Nawaz Raja, designers and creative artists as well as important collections such as the Masood Khadar posh Trust and such others.

LIBRARY

The Library at the IAC is continually growing with new additions. In addition, the IAC Library is equipped with the latest publications and journals relevant to the Schools. The Library also contains a vast reference section.

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AUDIO-VISUAL LIBRARY Videos, slides, photographic collection and other audio-visual material are maintained within the main Library. Individual cubicles fitted with current audio-visual technology are provided to facilitate researcher.

E-LIBRARY IAC has a dedicated collection of e-books and e-journals, which can be easily accessed through the computers placed within the library and through DVDs and other media transferable devices.

IAC GALLERYIAC Gallery is a state of the art facility that reflects the institute’s vision of bridging the gap between the traditional and contemporary art. It provides an opportunity to the artists and curators to exhibit their research oriented work. While using the art as an analytical tool to investigate our socio-political and cultural scenario, it contributes towards the production of knowledge that is unbiased, truthful and intense yet more meaningful for the wider community. In its broader vision IAC Gallery is a platform where freedom of expression, innovation and invention in all genres of art and representation of all classes of the society are of vital importance.

INFORMATION TECHNOLOGY All of the academic buildings on campus are locally connected through LAN. The IAC network is also connected to Library’s electronic services and a high-speed connection to the Internet via WAN. Wireless network hotspots are available at numerous locations on campus.

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COMPUTER STUDIOSThe computer studios are open use facility with latest computers, printers and scanners. These facilities are primarily intended for class projects and research. All computers are directly attached to the Institute’s network. The computer studio facility is accessible via student ID card.

TRANSPORT Public transport is easily available to reach the campus. IAC can arrange transport upon request for field trips, recreational events, athletic pro-grams and various activities.

PARKING This facility is available to all, students & faculty, along with the guests. The vehicles used by students, faculty and other administrative staff have to be registered with the Campus Security which will issue a parking permit/sticker.

HOSTELS & ACCOMMODATION Students can consult IAC administration for guidance to find suitable private hostels and accommodations around/near the campus.

HEALTH CARE CENTREThe IAC Health Care Centre provides prompt First Aid to the Institute’s students. The nursing staff in the Health Care Centre provides a profes-sional and caring service to keep you healthy and well during your time as a student at ICA. In addition to providing primary health care, the Health Care Centre also runs educational campaigns.

CAFETERIA IAC runs a cafeteria that provides an area where students can relax and enjoy a snack or a meal.

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FACULTY AT IAC SCHOOL OF CULTURE AND LANGUAGE (SCL)

Mushtaq SoofiProfessorPost Graduation English Literature, G.C. Lahore

Saba SameeAssociate Professor MA in Buildings Archaeology, University of York, UK B. Arch, National College of Arts, Lahore, Member PCATP

Atia ShiraziAssistant Professor MA in English Literature, Kinnaird College, Lahore , Diploma in ELT, University of Punjab,

Hassan Shahnawaz Zaidi ProfessorBFA, PU 1967MFA, PU, 1968

Iqbal QaiserAssociate ProfessorPunjabi Language

Ghiasuddin PirAssistant Professor MA in Anthropology and Behavioral Studies, University of Aberdeen, UK

Naveed Alam Professor MFA (Creative Writing, Poetry), University of Oregon, USA

Qaisar Abbas Assistant Professor PhD (Candidate) in Drama, University of Exeter, UK, MA in Applied Anthropology and Community Development, Goldsmith, University of London, UK, B.Sc Engineering, UET, Lahore

Zeeshan Yousaf Lecturer M.Sc. Comparative policies LSE, 2015BA Honours 2013

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Anum Nawaz Lecturer MA Social, Cognitive Developmental Psychology, USA, The New School for Social Research, USA, 2017B.Sc. (Hons) Psychology & Philosophy FCC 2014

Nain Sukh ProfessorLLB, Professor of Punjabi Language

Dr. Khalid ZaheerProfessorPhd, University of WalesA Critique on Islamic Banking

Ustad Gohar Khurshid QalamProfessor Calligraphist, Traditional PractitionerPride of Performance Award

Amir I.YazdaniAssociate ProfessorM.Sc. Irrigation Eng. University of Southampton UK.B.Sc. Civil UET 1988

Visiting Faculty

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SCHOOL OF ARCHITECTURE, DESIGN AND URBANISM (SADU)

Sajida Haider VandalProfessorMB Environment, University of New South Wales, Sydney B.Arch, University of Engineering and Technology, Lahore Fellow IAP, Lifetime Member PCATP

Najmussaqib Sheikh Professor B.Arch, UET, 1991Master of Landscape Architecture(Ecological Planning) University of Pennsylvania

Sahar Saqlain (On Leave)Assistant Professor MA Interior Design, National College of Arts, Lahore B.Sc in Home Economics

Pervaiz VandalProfessorB. Arch, American University of Beirut Fellow IAP, Lifetime Member PCATP; awarded the Robert Matthew Award by the Commonwealth Association of Architects, UK.

Syed Fawad HussainAssociate Professor B.Arch, National College of Arts, MA Philosophy, Punjab University, Lahore M.Arch (in progress), Punjab University, Lahore

Mehwish AbidAssistant Professor MA in Architecture, University of Liverpool, UK, B. Arch, COMSATS Institute of Information and Technology, Islamabad

Dr. Ali Akbar Hussain Professor B. Arch 1974 University of Minnesota, USAPh.D. 1994 University of Edinburgh UK

M. Omar Farooq Associate Professor B.Arch, NCA 1998M.Arch, University of Illinois, USA

Sofia Wanchoo MirAssistant Professor Masters in Interior & Living Design, Domus Academy, Milan, Italy B. Arc, National College of Arts

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Mehreen MustafaAssistant Professor B. Arch, COMSATS Institute of Information and Technology, Lahore Member PCATP

Mirza Hammad Hussain (On Leave)Lecturer B.Arch, COMSTATS Institute of Information and Technology, Lahore

Saniya Batool JafriLecturer B. Arch, National College of Arts, Rawalpindi

Noor ul Huda Assistant Professor B.Arch, Comsats universityM.Sc, Institute of Housing and Urban Development, Erasmus university, Rotterdam

Meeza UbaidLecturerB.Arch COMSAT 2015Master in “World Heritage and Cultural Projects for Development” 2018-19, Politecnico Di Trino Italy

Salman Basharat Lecturer B.Arch, NCA 2016Master Interior Design (Interior Arch.) The Florence Institute of Design International, Italy 2018

Aabidah Shujaat AliLecturer B. Arch, University of Punjab, College of Art and Design, Lahore

Maha Mohsin Iqbal (On Leave)Lecturer B.Arch, National College of Arts, Lahore Masters in Multimedia Arts, National College of Arts, Lahore Member PCATP

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SCHOOL OF DIGITAL AND CINEMATIC ART (SDCA)

Zafar IqbalProfessorDean of Arts M.A Multimedia Arts, National College of Arts, Lahore B. Design, National College of Arts, Lahore

Agha Reza Abbas Assistant ProfessorM.A Multimedia Arts, National College of Arts, Lahore B. Design, Hunerkada, Lahore

Muhammad Ali Ijaz Assistant Professor Bachelor TV & Film, NCA 2009

Shahid Mahmood Nadeem Professor MSc Applied Psychology, Punjab University, Lahore Certificate in Directed TV, Goldsmith College London Fellow, Getty Research Institute, Los Angeles Fellow, National Endowment for Democracy Washington DC

Abdur RahmanAssistant Professor M.A Multimedia Arts, National College of Arts, Lahore, MFA University of Peshawer, BFA University of Peshawer

Naintara Abdul FazalLecturer MA Multimedia Arts: National College of Arts, Lahore, B. Multimedia Design: University of Gujrat

Marryam Khan Assistant ProfessorMA Multimedia Arts, National College of Arts, Lahore BA, Garrison College for Women University, Lahore

Mubashir MunirAssistant Professor MA Multimedia Arts, National College of Arts, Lahore, MFA, University of Peshawer,BFA: University of Peshawer

Shahzad Mahmood LecturerMA Multimedia Arts: National College of Arts, Lahore B. Textile and Apparel: National Textile University, Faisalabad

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Kainat Thebo Lecturer Bachelor Film & TV NCA 2016

Muhammad Hafeez Tahir Associate Professor MA Urdu University of the Punjab, MA Administrative Science University of the Punjab, International Training Course on TV program Production & Management Multi Media Training Centre Indonesia.

Hassan Qadir Assistant Professor Bachelors in Film, Television & Theater from Beaconhouse National University 2008Winner of Editor’s Choice Award for Educational Games

Syed Atef Amjad Ali Assistant Professor MA in Documentary by Practice University of London, 2009Bachelor Applied Science, Vancouver University, Canada (Worldwide), 2004

Ali H. NaeemAssistant Professor BS (Hons) Information Technology Government College University Faisalabad 2010

Imran GulAssistant Professor Masters in Multimedia Atrs, National College of Arts, Lahore, 2012Bachelors in Computer Science, University of Sindh, 2005

Visitng Faculty

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SCHOOL OF ART (SOA)

Sadia Pasha Kamran Professor PhD in Art & Design, 2018, Punjab University, LahoreMPhil in History of Art, 2011, Punjab University, LahoreBFA, 1995, National College of Arts, Lahore

Niamat Ali Assistant Professor B. Design, 1998, National College of Arts, Lahore

Tayyaba Sabir Lecturer Master in Art & Design, BNU 2016B. Tex Design, BNU, 2011Dip in Fine Arts, Naqsh School of Arts, 2005

Mazhar Hussain Associate Professor B. Design, (Communication) 1989National College of Arts, Lahore

Mr. Mobeen Ejaz Assistant Professor B. Design, 2007, National College of Arts, Lahore

Muhammad Ahsan Zeb Lecturer Master in Graphic Design 2015, PUCom. Design 2010 Peshawar University

Mr. Salman Afzal Assistant ProfessorMaster of Design, UNSW Australia 2013B. Design, 2005, National College of Arts, Lahore

Shuja ul Haq Assistant Professor BFA, 2005, National College of Arts, Lahore

Zahid Mahmood Mayo Lecturer BFA, 2013, National College of Arts, Lahore2 Yr. Artist Training Naqash

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Sadqain RiazLecturer BFA, 2016, National College of Arts, Lahore

Kanwal Khalid Associate Professor PhD in Miniature Painting, Punjab University, Lahore MPhil in History of Art, Punjab University, Lahore Masters in Graphic, Punjab University, Lahore

Shahzad AliAssistant Professor BFA 2011Beaconhouse National University, Lahore

Usman Saeed Associate Professor MA, 2006, Royal College of Art LondonBFA, 1999, National College of Arts Lahore

Sameen Agha Lecturer BFA, 2016, National College of Arts, Lahore

Aqeela SheraziAssociate Professor BFA National College of Arts, Lahore MA, 2016, National College of Arts, Lahore

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Admission Office INSTITUTE FOR ART AND CULTURE (IAC) Tel: 042 325 90040-7 Web:iac.edu.pk Main Raiwind Road, Lahore