Rebranding

Part 1:

Making the

Decision

contentsparks.com

Branding a business takes a lot of time

and effort.

Rebranding it takes even more.

contentsparks.com

So why would any business owner do it?

Why did we decide to completely rebrand our

already successful business?

contentsparks.com

This week, after months of hard work, we

revealed our new name, look and website.

Moving towards a complete rebranding is not a

decision we took lightly, but it was the right

one for us.

contentsparks.com

Over the next week, we’ll be giving you daily

insights into the process we went through, the

reasons behind it, and the directions we’re

taking as we move forward.

contentsparks.com

We hope that reading about our own

rebranding experiences will inspire you to look

critically at your own business and take action

on refining your brand and the way you

present yourself to your own clients.

contentsparks.com

So why did we rebrand our business?

contentsparks.com

Well, the answer, as with anything connected to

business, is not one-dimensional. There were

several layers to our decision.

contentsparks.com

Firstly, for some time we had been feeling a

need to sharpen our marketing messages.

Potential customers didn’t always understand

what PLR was, or what they could do with it.

contentsparks.com

We also knew we had excellent products which we wanted to make available to a wider

audience than previously.

That meant that we had to look in new directions and fine-tune how we

communicate with existing and new customers.

contentsparks.com

We wanted to help more people

understand the importance of content

in their businesses.

contentsparks.com

Along with the importance of content, we

could see that we needed to provide even

more clear-cut solutions for different business

needs.

contentsparks.com

To achieve that aim, we would need to

reorganize our products, too.

contentsparks.com

As we were discussing our plans for the future of

our business, it became very clear that our

existing name and logo didn’t meet our

future goals and that the best way forward

would be to rebrand the business completely.

contentsparks.com

After seriously thinking about the ramifications of

a complete rebrand, we knew it was essential

and we started to consider the best ways to

get it done as smartly and smoothly as

possible.

contentsparks.com

In the next installment of our rebranding story,

we’ll share some insights into the first steps in

the process.

contentsparks.com

Without a solid foundation and a definite plan,

we knew we could be putting everything at

risk. So those first steps towards planning the

rebranding were going to be critical.

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