History Rebranding
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Transcript of History Rebranding
History Channel Campaign and Rebrand | Design by Carly Lane
Design Process The History Channel rebrand and media campaign included extensive research in current branding issues and the network’s demographic as well as a strong understanding of the company’s goals. The following pages show a small sample of that research and the evolution of identity development.
History Channel Campaign and Rebrand | Design by Carly Lane
Word Lists
absorb
account
accurate
advance
ambition
American
analyze
ancestry
ancient
antique
archeology
armistice
armor
army
assassination
battle
beliefs
biography
boat
bomb
book
brick
buried
calligraphy
canon
change
chroniclechronology
civil
civilizationcoin
collection
column
communication
conquer
countries
cultures
curiosity
currency
days of yore
death
debate
democracy
depression
development
diary
discoverydiscussion
documentdocumentary
economy
education
empire
enlightenepic
essence
events
examine
exciting
experienceexplore
factual
faith
fascism
flag
folklore
fountain pen
future
generationsgeography
geology
good ole days
grenade
growthgun
heritageHerodotus
historian
humanilluminate
imperialism
inflation
ink
inquiry
intriguing
invention
investigateknowledgelanguage
learning
legend
life
longevity
lost and found
machine gun
map
military
modern
money
mysteryNapoleon
narrative
nation
national pride
nature
notes
objective
old
opinion
oppression
oral history
organization
pages
pastpatriotism
pen
pillar
plane
power
prehistory
present
presentation
preserve
pride
printing
progress
proof
racism
reading
reality
recordsrelationships
relics
religious remember
report
research
revolution
rootsruler
saga
school
scientific
scrolls
secession
secular
sequence
slavery
smart
stamp
statistics
steam engine
steel
stone
storiesstory-tellers
strengthstrongstudy
succession
tablets
tale
teachtechnology
telescope
think
thoughttools
tradition
travel
uncovered
understanding
universe
wagon
war
wax seal
wheel
wonder
working class
world
worn
writing
History Channel Campaign and Rebrand | Design by Carly Lane
Direct to Hotspot
Pressing this button at any time while using the app will take the user directly to the nearest History Hotspot.
History Hotspot App
History Channel Campaign and Rebrand | Design by Carly Lane
Photo Uploads
Users have the option to take and store pictures from historical locations. These photos become a part of living history and the network can choose to use them as documentation of the changing landscape.
Social Media
Users can establish a personal profile in the app and link check-ins and photos to existing social media applications.
History Hotspot App
History Channel Campaign and Rebrand | Design by Carly Lane
Thank YouCarly Lane Plaskett