History Rebranding

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History Channel Campaign and Rebrand | Design by Carly Lane

description

History Rebranding

Transcript of History Rebranding

History Channel Campaign and Rebrand | Design by Carly Lane

History Channel Campaign and Rebrand | Design by Carly Lane

Design Process The History Channel rebrand and media campaign included extensive research in current branding issues and the network’s demographic as well as a strong understanding of the company’s goals. The following pages show a small sample of that research and the evolution of identity development.

History Channel Campaign and Rebrand | Design by Carly Lane

Prev ious Ident ity

History Channel Campaign and Rebrand | Design by Carly Lane

Compet itors

History Channel Campaign and Rebrand | Design by Carly Lane

Demographics

History Channel Campaign and Rebrand | Design by Carly Lane

Word Lists

absorb

account

accurate

advance

ambition

American

analyze

ancestry

ancient

antique

archeology

armistice

armor

army

assassination

battle

beliefs

biography

boat

bomb

book

brick

buried

calligraphy

canon

change

chroniclechronology

civil

civilizationcoin

collection

column

communication

conquer

countries

cultures

curiosity

currency

days of yore

death

debate

democracy

depression

development

diary

discoverydiscussion

documentdocumentary

economy

education

empire

enlightenepic

essence

events

examine

exciting

experienceexplore

factual

faith

fascism

flag

folklore

fountain pen

future

generationsgeography

geology

good ole days

grenade

growthgun

heritageHerodotus

historian

humanilluminate

imperialism

inflation

ink

inquiry

intriguing

invention

investigateknowledgelanguage

learning

legend

life

longevity

lost and found

machine gun

map

military

modern

money

mysteryNapoleon

narrative

nation

national pride

nature

notes

objective

old

opinion

oppression

oral history

organization

pages

pastpatriotism

pen

pillar

plane

power

prehistory

present

presentation

preserve

pride

printing

progress

proof

racism

reading

reality

recordsrelationships

relics

religious remember

report

research

revolution

rootsruler

saga

school

scientific

scrolls

secession

secular

sequence

slavery

smart

stamp

statistics

steam engine

steel

stone

storiesstory-tellers

strengthstrongstudy

succession

tablets

tale

teachtechnology

telescope

think

thoughttools

tradition

travel

uncovered

understanding

universe

wagon

war

wax seal

wheel

wonder

working class

world

worn

writing

History Channel Campaign and Rebrand | Design by Carly Lane

Mood Board

History Channel Campaign and Rebrand | Design by Carly Lane

Logo Development

History Channel Campaign and Rebrand | Design by Carly Lane

Logo Development

History Channel Campaign and Rebrand | Design by Carly Lane

Posters

History Channel Campaign and Rebrand | Design by Carly Lane

Posters

History Channel Campaign and Rebrand | Design by Carly Lane

Posters

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

Direct to Hotspot

Pressing this button at any time while using the app will take the user directly to the nearest History Hotspot.

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot AppHistory Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

Photo Uploads

Users have the option to take and store pictures from historical locations. These photos become a part of living history and the network can choose to use them as documentation of the changing landscape.

Social Media

Users can establish a personal profile in the app and link check-ins and photos to existing social media applications.

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

History Hotspot App

History Channel Campaign and Rebrand | Design by Carly Lane

Socia l Media

History Channel Campaign and Rebrand | Design by Carly Lane

Socia l Media

History Channel Campaign and Rebrand | Design by Carly Lane

Website

History Channel Campaign and Rebrand | Design by Carly Lane

Website

History Channel Campaign and Rebrand | Design by Carly Lane

Website

History Channel Campaign and Rebrand | Design by Carly Lane

Thank YouCarly Lane Plaskett

[email protected]