Content module1 stories_andbrands

How To CreateEngaging Content

www.eightwinds.in facebook.com/eightwinds twitter.com/8winds

Subhorup Dasgupta

@subho65Facebook.com/jejunedietSubhorup.blogspot.comFood, Music, and Love


• https://www.youtube.com/watch?v=sQ7lMDWJOXA

https://www.youtube.com/watch?v=sQ7lMDWJOXA

https://www.youtube.com/watch?v=sQ7lMDWJOXA

1990• Content creation and content distribution

limited to a few media houses and a few distributors.

• Readers like you and me could only dream of reaching out with our content to a wider spectrum of audience.

• Advertisement hoardings, matrimonial advertisements were limited to newspapers and magazine sections.


1991-2002• Middle class India not yet with access to

the power of content except for chat and a few websites.

• Economic boom = more businesses = more competition= the need to stand out.

• Digital content marketing strategies need to stand out as well.


2003-2012• Blogs• Portals• Communities• Followership• Sponsored content• Digital news


What happened?• A blog is an honest opinion of a common citizen and

hence the reliability and relatability. This opinion is now valued so much that brands, news portals, want to piggy back on it.

• News is not what it used to be. Blogs and non-traditional news sources are seen for the audiences they have (and can transfer!). The mainstream media, still bleeding after the onslaught of cable and the internet, crave the attention that blogs already have. Media websites also need traffic in order to hold on to their advertisers. (Source: gospelcoalition.org)


2013-2015• FB Zero, Twitter Zero• Convergences of distribution,

revenue, consumption.• User expectations.• Policy and turf struggles.


• Things that have expanded. Horizons. Opportunities. Houses.

• Not expanded. Families. Leisure. Parenting time.

• We long for granny’s stories and nostalgic memories.

• That’s where brands today are investing: Stories, memories and recollection.

stories as branding

• Chai With Laxmi• The Viral Fever• AIB


Opportunities

• Content can be anything – text, video, image, music, multimedia.

• Collaborations.• No boundaries. Likely to grow and evolve, not

fade away.• Abundance of content = abundance of

mediocre content• Good content will always command high value.

?www.eightwinds.in facebook.com/eightwinds twitter.com/8winds

Contact us

visit: www.eightwinds.in write: [email protected] call: 9866145813 / 8008004320


Content module1 stories_andbrands

Internet

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