Content Marketing - The New Link Building
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Transcript of Content Marketing - The New Link Building
Link Building – The Content Marketing
Way
The need of the hour is to Acquire links…
Smartly!
Why the need for other ‘types’ of links?
Search Engines are becoming SMARTER!!
Remember?? THE Penguin Update!!!!
We Should Do Content Marketing to…
Diversify Link Sources
Engage customers
Build The Brand
Increase Conversions
Improve Brand Visibility
Acquire New Customers
What is Content Marketing?
It is a Means by which we can reach out to our target Audience
What Channels Should one use?
Blogs & Guest Blogging
Get top blogs talking about your website by means of guest blogging
Presentations
Create an official ‘brand channel’ on top presentation websites
Case Studies
Publish your case studies online. Researching on a specific topic? Make
sure it is published!
Podcasts
Have multimedia data? Syndicate it by means of a podcast at regular
intervals!
Videos
Have a video? Make an official Brand Channel on popular video sharing
websites!
White Papers
Publish a great research paper for your audience
Lists
Have a set of Do’s and Don'ts? Well, List them out!
WebinarsHold webinars on a regular basis to
update customers on your latest offerings & updates
eBooks & PDF Documents
Upload your eBooks and PDFs on popular sharing sites.
Niche Websites & Citation Sources
List your site on niche directories and local yellow page websites
Freebies
Giving out a coupon code? Offering a discount? Make sure you are listed
and found!
Customer Links
Have a brand evangelist who swears by your brand? Ask them to write
about you.
Resource Guides & FAQs
List out popular FAQs & Publish your resource guides!
Press Releases
Launching a new product? A new line? Do you have some life changing
news? Well, put it all out in a press release!
Images
Upload pictures and create a brand channel on sites like Picasa and Flickr
Infographics
have a kickass infographic? Well, share it already!!
Forums & Discussion Platforms
Talk about your brand and product on different forums and discussion
platforms. Create the hype and buzz about your brand!
Wikipedia
Create an official page about your brand on Wikipedia - one of the most trusted and searched for sites on the
internet!
Social Media
Get on every Social Networking platform
Be Smart. Use the Right Channels.
Thanks!