Link Building – The Content Marketing

Way

The need of the hour is to Acquire links…

Smartly!

Why the need for other ‘types’ of links?

Search Engines are becoming SMARTER!!

Remember?? THE Penguin Update!!!!

We Should Do Content Marketing to…

Diversify Link Sources

Engage customers

Build The Brand

Increase Conversions

Improve Brand Visibility

Acquire New Customers

What is Content Marketing?

It is a Means by which we can reach out to our target Audience

What Channels Should one use?

Blogs & Guest Blogging

Get top blogs talking about your website by means of guest blogging

Presentations

Create an official ‘brand channel’ on top presentation websites

Case Studies

Publish your case studies online. Researching on a specific topic? Make

sure it is published!

Podcasts

Have multimedia data? Syndicate it by means of a podcast at regular

intervals!

Videos

Have a video? Make an official Brand Channel on popular video sharing

websites!

White Papers

Publish a great research paper for your audience

Lists

Have a set of Do’s and Don'ts? Well, List them out!

WebinarsHold webinars on a regular basis to

update customers on your latest offerings & updates

eBooks & PDF Documents

Upload your eBooks and PDFs on popular sharing sites.

Niche Websites & Citation Sources

List your site on niche directories and local yellow page websites

Freebies

Giving out a coupon code? Offering a discount? Make sure you are listed

and found!

Customer Links

Have a brand evangelist who swears by your brand? Ask them to write

about you.

Resource Guides & FAQs

List out popular FAQs & Publish your resource guides!

Press Releases

Launching a new product? A new line? Do you have some life changing

news? Well, put it all out in a press release!

Images

Upload pictures and create a brand channel on sites like Picasa and Flickr

Infographics

have a kickass infographic? Well, share it already!!

Forums & Discussion Platforms

Talk about your brand and product on different forums and discussion

platforms. Create the hype and buzz about your brand!

Wikipedia

Create an official page about your brand on Wikipedia - one of the most trusted and searched for sites on the

internet!

Social Media

Get on every Social Networking platform

Be Smart. Use the Right Channels.

Thanks!