Link Building - Internet Marketing Pillar #7

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Pillar #7:

Link Building

Pillar #7: Link Building


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Pillar #7: Link Building• Free Directories• Competitor’s back links• Respected Institutions• Testimonials• Search Google



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Free Directories• Industry directories• Local directories



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Link Building• Industry directories



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Industry Directories• Directory Critic niche directories



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Industry Directories• Search for niche directories



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Freddie Faldo•Golf Shop Owner

•Golf Directories



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Jane Jobs•Sales Executive•Recruitment

Company•Sales Directories



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Comparing Directories• Google PageRank• Alexa Ranking



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Link Building• Local directories



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Local Directories• Google Local• Yahoo Local• Directory Critic• Search for local directories



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Google Local Directory• Google Local• google.com/local/add



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Yahoo Local Directory• Yahoo Local• local.yahoo.com



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A Directory of Directories• Directory Critic



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More Local Directories• Search for them



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Link Building• Competitor’s back links



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Freddie Faldo•Competitor’s back

links



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Week #17: Link Building


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Getting Links To Your Site• Contact websites that link to your

competitor• Compliment them sincerely about

something of value on their website• Suggest your site as an additional,

valuable resource for their readers



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How To Contact People• Telephone• Contact forms• Looking up their email address on

a service like EasyWhoIs.com



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Respected Institutions• Colleges, Universities• Libraries• Business Networks• Offer to give free talks or offer

industry information in exchange for a link



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Testimonials• Any product or service you buy• Send your testimonial to the

Marketing Director – not customer service

• Just include your website address as your contact details



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Search Google• Search for “keyword phrase” “add

url”• Search for “keyword phrase” “add

site”



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Freddie Faldo•Searching for link

opportunities



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Pillar #7: Link Building• Free Directories• Competitor’s back links• Respected Institutions• Testimonials• Search Google



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Link Building - Internet Marketing Pillar #7

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