Content Marketing That Doesn't Kill Your Community
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@alizasherman Content Marketing That Won’t Kill Your Community
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Transcript of Content Marketing That Doesn't Kill Your Community
@alizasherman!
Content Marketing That Won’t Kill Your Community!
@alizasherman!
3 C’s!Connection!Community!
Convenience!
@alizasherman!
Online Community!
@alizasherman!
Brand born in social media.!Wine Sisterhood!
@alizasherman!
Back seat sales!Sisterhood of Wines!
@alizasherman!
Her community!
@alizasherman!
!!
Know Your Audience!
@alizasherman!
Women who love wine!
@alizasherman!
Survey!
@alizasherman!
Crowdsource!
@alizasherman!
Get Opinions!
@alizasherman!
Target!
@alizasherman!
Targeted!Reach: 185.7K 3,648 Likes 76 Comments 3,214 Shares
@alizasherman!
Targeted!Reach: 189.6K 3,942 Likes 242 Comments 2,982 Shares
@alizasherman!
Targeted!Reach: 195.8K 4,438 Likes 86 Comments 2,430 Shares
@alizasherman!
!!
Serve Your Audience!
@alizasherman!
Relevant!
@alizasherman!
Timely!
@alizasherman!
Seasonal!
@alizasherman!
Event-oriented!
@alizasherman!
!!
Provide Context!
@alizasherman!
Contextual!
@alizasherman!
Contextual!
@alizasherman!
Contextual!
@alizasherman!
!!
Create Convenience!
@alizasherman!
Convenience!
@alizasherman!
Convenience!
@alizasherman!
Human Marketing!!
Connect!Belong!!
@alizasherman!
Community!
@alizasherman!
Belonging!
@alizasherman!
Relationships!
@alizasherman!
Hybrid Marketing!Multiple touchpoints:!Bring the online experience offline.!
@alizasherman!
360 Degree Marketing!Online Presence
Online Campaigns
Offline Campaigns
Mobile Campaigns Brand recogni6on Brand connec6on Brand loyalty
Brand evangelism
@alizasherman!
It is all content.!Social Media
Website
Events
Mobile Contests
@alizasherman!
!Immersive!
Experiential!Ubiquitous!
!
@alizasherman!
Wine Sisterhood Lounge!Experiential Marketing!
@alizasherman!
Gather the Community!
@alizasherman!
Superfan Marketing!
@alizasherman!
Attention!Participation!Interaction!Ownership!
Loyalty!Superfan!
@alizasherman!
Elevate your followers!Superfan Marketing!
@alizasherman!
Superfan!!
Intimate!Personal!
Meaningful!
@alizasherman!
Measurable!
@alizasherman!
• Relevant, targeted.!• Community focused.!• Conversation oriented.!• Consumer powered.!• Intimate, personal.!• Trackable, measurable.!
Content Anti-Formula!
