Marketing 2.0, Why Traditional Marketing Doesn't Work Anymore
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Bridging the Gap Between Seller and Buyer through Social Media Marketing Bernie Borges
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Marketers should adopt an entirely new "mindset" for their marketing. Buyers don't want and won't put up with traditional seller's messages anymore (shouting). Marketing 2.0 is all about creating and sharing great content AND building relationships with relevant communities. Social media is a means to an end. It's not the reason. It's the path to marketing success through content and a mindset of relationship building..
Transcript of Marketing 2.0, Why Traditional Marketing Doesn't Work Anymore
Bridging the Gap Between Seller and Buyer through Social Media Marketing
Bernie Borges
History Lesson
1990 to 2000 2000 to 2009
The Problem
Traditional Marketing Doesn’t Work Anymore
Buyers Don’t Have to Tolerate It
The Buyer is in Control Not the Seller!http://www.youtube.com/watch?v=heSudg-tfIk
Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
Marketing 2.0
Think Like a Publisher
Focus on Relationships
Think Like a Publisher!
• Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations
The Three E’s
Wisdom of Crowds
Engage People Where They Are
Engage Influential People
Create a Broad Footprint
Branded Content
Video: Will it Blend?
Over 6M Views
Sales Grew 700%
National Media Coverage
Cross Over Brand Pull
SEO Value
Local RestaurantBlogs, Video, Facebook, SEO
B2B Blog Home Run
Residential Real Estate Sales Triple
3 Websites
1 Blog
1 Guest Column
Chris Griffith Realtor
Keller Williams
Elite Realty
Nothing Beats WOM(beat)!
Attorney 2.0: Brent Britton
Avoid Social Media Abstinence
Trust, Relationships, Profit
Bernie Borges: CEO, Find and Convert
• 20 + Years Marketing & Sales
• Inbound Marketing Strategist
• Blogger/Writer/Author/Speaker
• Podcaster
• Search Engine Optimization
• Pay-per-Click Advertising Management
• Visitor Conversion Strategies
• Social Media Strategist
Creating Winning Strategies on the Web!
Connect with Bernie Borges…
Email: [email protected]
Website: http://www.findandconvert.com/
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
Book: http://www.findandconvert.com/marketing-20-book/
