content is eating the world__________

Ruhul KaderCo-founder, Future Startup

http://www.theatlantic.com/sponsored/house-of-cards/the-ascent/271/

Why are we talking

Stories are powerful than mere ads. ●

Instant value is more convincing than mere claims ●

Attention is scarce. ●

[Create and distribute] relevant and consistent stories to clearly-defined audience with a clear purpose.

Forms: multimedia, text, video etc

73 percent of marketers created more content in 2015 than they did in 2014.

Metrics: ● Lead conversion (32 percent)

● social shares and likes (19 percent) ● pageviews (15 percent).

Source: Contently

Process:

Plan-Strategy-Distribution-Optimization

__Purpose

Goals Metrics

KPIChannels Audience

Market Resources Measure

Keys___

Long termConsistent

Unique Understand your users

“Across time and culture, stories have been agents of personal transformation – in part because they change our brains” ~ Elizabeth Svoboda

Story Lab is an in-house branded content studio within Future Startup that helps brands to design and implement their content marketing drives.