Consumption Trend Survey for Foreigners Visiting Japan ... · (Note2) The trip expenditure covers...
Transcript of Consumption Trend Survey for Foreigners Visiting Japan ... · (Note2) The trip expenditure covers...
Consumption Trend Survey for Foreigners Visiting Japan
【Topics】 Detailed Analysis of ASEAN 6
March 26, 2014
Japan Tourism Agency
【Foreign visitors】 Over1 million foreign visitors to Japan from the ASEAN 6 is reached in a year with a rapid increase in those from Thailand
The number of foreign visitors to Japan has reached over 10 million for the first time in 2013. The number of foreign visitors to Japan from ASEAN 6 (Thailand, Singapore, Malaysia, Indonesia, Philippines and Vietnam) have reached over1 million. Especially visitors from Thailand shows a rapid increase among ASEAN 6 by twice compared to 2010, before the Great East Japan Earthquake and by 74% from the previous year. 【Table 1】
The total trip expenditure of three countries including Thailand, Singapore and Malaysia Note 1has been rising since 2011. 【Table 2】
In this topic analysis, customer segments and shopping trends of the ASEAN 6 visitors in 2013 will be analyzed in detail.
Table 1 Changes in the number of foreign visitors to Japan from ASEAN 6 Note1 Table 2 Trip expenditure of ASEAN 3 countries Note2
(Note 1) The number of foreign visitors to Japan from January to October are provisional values and from November to December are estimated figures for 2013. Source: Japan National Tourism Organization (JNTO) (Note2) The trip expenditure covers the domestic revenue of the package tour cost including accommodation and international travelers' fare. The figures for2013are preliminary.
(People) (100 million yen)
1
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
308
209
332
576
298
162
185
311
150 121170
256
0
100
200
300
400
500
600
700
タイ
シンガポール
マレーシア
2006
2007
2008
2009
2010
2011
2012
2013
2010
2011
2012
2013
Thailand Singapore Malaysia Indonesia Philippines Vietnam
Thailand Singapore Malaysia
56%
65%
44%
21%
29%
12%
30%
24%
46%
61%
30%
67%
4%
4%
3%
2%
21%
5%
10%
7%
6%
15%
20%
16%
0% 20% 40% 60% 80% 100%
タイ
(n=1143)
シンガポール
(n=623)
マレーシア
(n=506)
インドネシア
(n=166)
フィリピン
(n=171)
ベトナム
(n=112)
観光・レジャー 業務 親族・知人訪問 その他
2
【Visitor segment】 Regarding visiting family and friends, visitors from the Philippines is relatively higher
Singapore ranks high in “tourism/leisure” for visiting purposes. Vietnam and Indonesia rank high in “business” with nearly 70% and 60%, respectively. In the Philippines,over 20% of the visitors are for "visiting family/friends", which is higher than other countries. 【Table 3】
For the length of stay, most visitors from Thailand stay "4-6 days", and visitors from Singapore and Malaysia stay "7-13 days". There is a high percentage of visitors form Indonesia, Philippines and Vietnam for the purpose of "business" or "visiting family/friends" with long average stay lengths of "over14 days". 【Table 3】
Table 3 Visitor segment of the foreign visitors to Japan from ASEAN 6
【Purpose of visit】
4%
6%
4%
4%
10%
2%
49%
40%
35%
29%
31%
38%
34%
48%
44%
39%
25%
30%
13%
7%
17%
29%
34%
30%
0% 20% 40% 60% 80% 100%
タイ
(n=1150)
シンガポール
(n=623)
マレーシア
(n=507)
インドネシア
(n=166)
フィリピン
(n=173)
ベトナム
(n=113)
【Average length of stay by purpose】 【Length of stay】
Less than 3 days
4-6 days 7-13 days Over 14 days
(Note1) All the above numbers are obtained by simple calculation of responses ofthe January-March,April-June ,July-September,andOctober-December quarters in2013. (Sampling is not weighted based on the number of foreign tourists to Japan.)
Nationality /Purpose
Tourism/ Leisure
Business Other Total
Thailand 7.0 16.1 20.5 11.6
Singapore 8.2 6.4 18.4 8.8
Malaysia 8.0 17.6 29.8 14.5
Indonesia 8.3 27.2 55.5 28.2
Philippines 14.0 34.5 52.7 35.8
Vietnam 6.3 21.8 42.0 24.1
Unit :Day
Busi- ness
Vietnam
Philippines
Indonesia
Malaysia
Singapore
Thailand
Tourism/ Leisure
Visiting family /friends
Other
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
32%
31%
35%
50%
39%
40%
33%
24%
23%
23%
28%
33%
18%
25%
28%
18%
18%
14%
17%
20%
15%
10%
14%
14%
0% 50% 100%
タイ
(n=1119)
シンガポール
(n=619)
マレーシア
(n=497)
インドネシア
(n=163)
フィリピン
(n=168)
ベトナム
(n=111)
30代以下
男性
30代以下
女性
40代以上
男性
40代以上
女性
27%
20%
26%
19%
13%
23%
73%
80%
74%
81%
87%
77%
0% 20% 40% 60% 80% 100%
タイ
(n=1140)
シンガポール
(n=623)
マレーシア
(n=505)
インドネシア
(n=164)
フィリピン
(n=173)
ベトナム
(n=112)
団体ツアー 個人旅行
3
【Visitor segment】 Nearly a half of the visitors from Malaysia and Vietnam are first-time visitors to Japan
Regarding the distribution of age and gender by nationality, over 30% of the visitors from Thailand are "women under 39", nearly 30% from Malaysia are “males in 40s", and 50% from Indonesia are "males under 39", which is high. 【Table 4】
For the frequency of visits to Japan, ratio of the "first time" in Malaysia and Vietnam is nearly 50% and is higher than other countries. 【Table 4】
Table 4 Visitor segment of the foreign visitors to Japanfrom ASEAN 6
【Form of travel】
39%
30%
48%
45%
32%
50%
19%
22%
18%
21%
21%
22%
23%
25%
17%
22%
21%
17%
7%
8%
5%
2%
9%
4%
13%
15%
13%
9%
16%
7%
0% 20% 40% 60% 80% 100%
タイ
(n=1147)
シンガポール
(n=623)
マレーシア
(n=505)
インドネシア
(n=165)
フィリピン
(n=173)
ベトナム
(n=113)
1回目 2回目 3~5回目 6~9回目 10回目以上
【Frequency of visit】 【Age and gender】
(Note1) All the above numbers are obtained by simple calculation of responses ofthe January-March,April-June ,July-September,andOctober-December quarters in2013. (Sampling is not weighted based on the number of foreign tourists to Japan.)
Vietnam
Philippines
Indonesia
Malaysia
Singapore
Thailand
Male under 39
Female under 309
Male 40 or over
Female40 or over
Vietnam
Philippines
Indonesia
Malaysia
Singapore
Thailand
1 time
2 times
3~5 times
6~9 times
10 times or more
27%
20%
26%
19%
13%
23%
73%
80%
74%
81%
87%
77%
0% 20% 40% 60% 80% 100%
タイ
(n=1140)
シンガポール
(n=623)
マレーシア
(n=505)
インドネシア
(n=164)
フィリピン
(n=173)
ベトナム
(n=112)
団体ツアー 個人旅行
Vietnam
Philippines
Indonesia
Malaysia
Singapore
Thailand
Group tour Independent travel
(%)
302010 5 2 1
(%)
302010 5 2 1
(%)
302010 5 2 1
4
【Destination】 Hokkaido is popular among visitors from Thailand, Singapore and Malaysia
Comparison of visit ratio by prefecture according to nationality shows that the highest is Tokyo and the next is Osaka among visitors from Thailand, Singapore and Malaysia. In addition, the visit ratio of Hokkaido is high within the top 5 for all countries. 【Table 5】
Ranking Destination Visit ratio
1 Tokyo 56.3%
2 Osaka 28.8%
3 Kyoto 18.2%
4 Yamanashi 15.4%
5 Hokkaido 13.3%
6 Kanagawa 11.1%
7 Chiba 10.7%
8 Aichi 6.5%
9 Tochigi 6.4%
10 Nara 6.2%
Ranking Destination Visit ratio
1 Tokyo 67.1%
2 Osaka 18.1%
3 Hokkaido 18.0%
4 Kyoto 16.1%
5 Chiba 14.4%
6 Kanagawa 13.0%
7 Yamanashi 12.1%
8 Aichi 5.3%
9 Nagano 4.8%
10 Fukuoka 4.1%
Ranking Destination Visit ratio
1 Tokyo 58.4%
2 Osaka 27.2%
3 Chiba 23.2%
4 Kyoto 19.2%
5 Hokkaido 16.1%
6 Yamanashi 11.6%
7 Kanagawa 11.3%
8 Aichi 6.9%
9 Fukuoka 4.5%
10 Shizuoka 4.4%
【Thailand】 【Singapore】 【Malaysia】
Table 5 Visit ratio per prefecture
(Note 1) All the above numbers have been weighted based on the number of foreign visitors to Japan. The numbers of foreign visitors to Japan in November and December 2013 are estimated values. Source : Japan National Tourism Organization (JNTO)
インドネシア(n=166)
(%)
302010 5 2 1
フィリピン(n=172)
(%)
302010 5 2 1
ベトナム(n=113)
(%)
302010 5 2 1
5
【Destination】 Visitors from Indonesia, Philippines and Vietnam visit Tokyo, Osaka, and Kyoto
Comparison of visit ratio by prefecture according to nationality shows that Tokyo, Osaka and Kyoto are the top three popular prefectures for visitors from Indonesia, Philippines and Vietnam. 【Table 6】
Ranking Destination Visit ratio
1 Tokyo 54.1%
2 Osaka 26.4%
3 Kyoto 18.2%
4 Chiba 17.0%
5 Aichi 13.0%
6 Hyogo 9.3%
7 Kanagawa 8.5%
8 Shizuoka 8.2%
9 Fukuoka 5.1%
10 Nagano 3.9%
Ranking Destination Visit ratio
1 Tokyo 37.8%
2 Osaka 30.6%
3 Kyoto 18.5%
4 Kanagawa 10.1%
5 Hyogo 9.6%
6 Fukuoka 9.6%
7 Chiba 8.6%
8 Yamanashi 6.7%
9 Hiroshima 5.9%
10 Aichi 5.4%
Ranking Destination Visit ratio
1 Tokyo 72.4%
2 Osaka 26.3%
3 Kyoto 23.7%
4 Yamanashi 18.1%
5 Kanagawa 15.2%
6 Aichi 10.3%
7 Chiba 9.7%
8 Hyogo 7.4%
9 Ibaraki 6.4%
10 Nara 3.8%
Table 6 Visit ratio per prefecture
【Indonesia】 【Philippines】 【Vietnam】
(Note 1) Calculations on this page have been obtained from weighted sampling by the number of foreign visitors to Japan by quarters to the visit ratio per prefecture in April-June, July-September and October-December quarters in 2013. The numbers of foreign visitors to Japan in November and December 2013 are estimated values. Source : Japan National Tourism Organization (JNTO)
1.2
1.2
1.6
1.5
1.2
2.9
0.0 1.0 2.0 3.0 4.0
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
2.0
1.5
1.2
0.9
1.0
2.2
0.0 0.5 1.0 1.5 2.0 2.5
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
34%
54%
48%
53%
50%
35%
0% 20% 40% 60%
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
82%
66%
51%
52%
56%
72%
0% 20% 40% 60% 80% 100%
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
6
【Shopping expenditure】 Shopping expenditure is more by the Vietnameses at 80,000 yen
Table 7 Purchase rate and average expenditure per purchaser
【Confectioneries】 【Other food, drink, alcohol & tobacco】
Average expenditure per purchaser on shopping is the highest by the Vietnamese at 80,000 yen followed by the Thais (at 62,000 yen). 【Table 7】
Comparison of purchase rate and average expenditure per purchaser by product according to nationality shows that “Confectioneries” is high in the Thai visitors and “Other food, drink, alcohol & tobacco” is high by the Singaporeans and the Indonesians. 【Table 7】
【Purchase rate by product】
【Average expenditure per purchaser】
【Purchase rate by product】
【Average expenditure per purchaser】 Unit : 10,000 yen Unit : 10,000 yen
(Note1) All the above numbers are obtained by simple calculation of responses ofthe January-March,April-June ,July-September,andOctober-December quarters in2013. (Sampling is not weighted based on the number of foreign tourists to Japan.)
【Shopping cost】
【Purchase rate】
6.2
4.7
4.8
3.8
3.8
8.0
0.0 2.0 4.0 6.0 8.0 10.0
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
97%
95%
95%
96%
91%
100%
0% 20% 40% 60% 80% 100%
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
【Average expenditure per purchaser】 Unit : 10,000 yen
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
2.0
1.9
2.4
3.2
2.5
4.2
0.0 1.0 2.0 3.0 4.0 5.0
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
9%
6%
10%
6%
15%
24%
0% 10% 20% 30%
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
2.1
1.4
1.7
1.9
1.6
2.5
0.0 1.0 2.0 3.0
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
48%
30%
20%
15%
21%
58%
0% 20% 40% 60% 80%
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
Both purchase rates and average expenditure per purchaser in “cameras, video cameras, watches” and “consumer electronics” are more by the Vietnameses, and average expenditure per purchaser in “cosmetics, medicine, etc.” is more by the Thais and the Vietnameses. 【Table 8】
7
【Shopping expenditure】 Purchase Rates for cameras, watches, consumer electronics and cosmetics is more by the Vietnameses
Table 8 Purchase rate and average expenditure per purchaser
【Consumer electronics】 【Cosmetics, medicine, toiletries】
【Average expenditure per purchaser】 【Average expenditure per purchaser】 Unit : 10,000 yen Unit : 10,000 yen
【Purchase rate by product】 【Purchase rate by product】
(Note1) All the above numbers are obtained by simple calculation of responses ofthe January-March,April-June ,July-September,andOctober-December quarters in2013. (Sampling is not weighted based on the number of foreign tourists to Japan.)
12%
6%
12%
17%
16%
28%
0% 10% 20% 30%
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
【Cameras, video cameras, watches】
【Purchase rate by product】
【Average expenditure per purchaser】 Unit : 10,000 yen
3.6
3.6
3.3
3.3
2.9
4.0
0.0 1.0 2.0 3.0 4.0 5.0
タイ
シンガポール
マレーシア
インドネシア
フィリピン
ベトナム
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
Thailand
Singapore
Malaysia
Indonesia
Philippines
Vietnam
43%
22%
25%
29%
32%
35%
0% 10% 20% 30% 40% 50%
タイ(n=1141)
シンガポール(n=620)
マレーシア(n=502)
インドネシア(n=163)
フィリピン(n=171)
ベトナム(n=113)
11%
10%
15%
13%
17%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40%
タイ(n=1141)
シンガポール(n=620)
マレーシア(n=502)
インドネシア(n=163)
フィリピン(n=171)
ベトナム(n=113)
71%
61%
53%
44%
55%
55%
0% 10% 20% 30% 40% 50% 60% 70% 80%
タイ(n=1141)
シンガポール(n=620)
マレーシア(n=502)
インドネシア(n=163)
フィリピン(n=171)
ベトナム(n=113)
75%
64%
55%
43%
43%
66%
0% 10% 20% 30% 40% 50% 60% 70% 80%
タイ(n=1141)
シンガポール(n=620)
マレーシア(n=502)
インドネシア(n=163)
フィリピン(n=171)
ベトナム(n=113)
8
【Shopping locations】 Shopping location is diverse for the Thais, many Vietnameses shop at consumer electronics stores
Table 9 Usage rate by shopping location (multiple answers)
【Airport duty-free stores】
【Department stores】
【Consumer electronics stores】
【100-Yen shops】
Comparison of shopping locations by nationality shows that there is a high utilization ratio of "airport duty-free stores", "department stores" and "100-Yen shops" by the Thais. The usage rate of "consumer electronics stores" is 37% for the Vietnamese, which is higher than other ASEAN countries. 【Table 9】
(Note1) All the above numbers are obtained by simple calculation of responses ofthe January-March,April-June ,July-September,andOctober-December quarters in2013. (Sampling is not weighted based on the number of foreign tourists to Japan.)
Thailand(n=1141)
Singapore(n=620)
Malaysia(n=502)
Indonesia(n=163)
Philippines(n=171)
Vietnam(n=113)
Thailand(n=1141)
Singapore(n=620)
Malaysia(n=502)
Indonesia(n=163)
Philippines(n=171)
Vietnam(n=113)
Thailand(n=1141)
Singapore(n=620)
Malaysia(n=502)
Indonesia(n=163)
Philippines(n=171)
Vietnam(n=113)
Thailand(n=1141)
Singapore(n=620)
Malaysia(n=502)
Indonesia(n=163)
Philippines(n=171)
Vietnam(n=113)
Vietnam
This trip's experience Ratio Want to do next time Ratio Rank
change
1 Eat Japanese food 96% Nature/scenery sightseeing
62%
2 shopping 89% Walking in shopping districts
62%
3 Nature/scenery sightseeing
74% shopping 62%
4 Walking in shopping districts
74% Eat Japanese food 55%
5 Stay in a Japanese-style inn 48% Experience life in Japan 52%
Malaysia
This trip's experience Ratio Want to do next time Ratio Rank
change
1 Eat Japanese food 96% Eat Japanese food 61%
2 shopping 87% shopping 56%
3 Walking in shopping districts
77% Nature/scenery sightseeing
44%
4 Nature/scenery sightseeing
58% Bathe in a hot spring 44%
5 Business 41% Walking in shopping districts
44%
Singapore
This trip's experience Ratio Want to do next time Ratio Rank
change
1 Eat Japanese food 98% Nature/scenery sightseeing
45%
2 shopping 83% Eat Japanese food 44%
3 Walking in shopping districts
75% Seasonal attractions 44%
4 Nature/scenery sightseeing
61% Bathe in a hot spring 41%
5 Stay in a Japanese-style inn 46% Stay in a Japanese-style inn 39%
Indonesia
This trip's experience Ratio Want to do next time Ratio Rank change
1 Eat Japanese food 97% Eat Japanese food 53%
2 shopping 88% shopping 49%
3 Walking in shopping districts
69% Nature/scenery sightseeing
46%
4 Nature/scenery sightseeing
49% Walking in shopping districts
38%
5 Business 44% Business 35%
9
【Activity contents】 Experience rates of Eating Japanese food and shopping are high
(Note1) All the above numbers are obtained by simple calculation of responses ofthe January-March,April-June ,July-September,andOctober-December quarters in2013. (Sampling is not weighted based on the number of foreign tourists to Japan.)
Thailand
This trip's experience Ratio Want to do next time Ratio Ranking change
1 Eat Japanese food 99% Eat Japanese food 54%
2 Shopping 79% Shopping 50%
3 Walking in shopping districts
61% Nature/scenery sightseeing
41%
4 Nature/scenery sightseeing
53% Seasons (cherry blossoms, autumn leaves, winter etc.)
36%
5 Bathe in a hot spring 26% Bathe in a hot spring 35%
Philippines
This trip's experience Ratio Want to do next time Ratio Rank
change
1 Eat Japanese food 99% Eat Japanese food 78%
2 shopping 83% Nature/scenery sightseeing
67%
3 Walking in shopping districts
75% Walking in shopping districts
66%
4 Nature/scenery sightseeing
64% shopping 65%
5 Experience life in Japan 48% Experience life in Japan 56%
The most popular activity in a trip is to "eat Japanese food" and "shop". In addition, a comparison of the activities experienced during the stay in Japan and activities that they want to do next time shows that the ranking for "nature/scenery sightseeing" is rising. 【Table 10】
Table 10 Activities experienced during the stay in Japan and activities that they want to do next time (multiple answers)
128,445
251,826
0
50,000
100,000
150,000
200,000
250,000
300,000
平成24年7-12月期
(ビザ免除前)
平成25年7-12月期
(ビザ免除後)
68,807104,998
0
50,000
100,000
150,000
200,000
250,000
300,000
平成24年7-12月期
(ビザ免除前)
平成25年7-12月期
(ビザ免除後)
129,682
107,835
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
平成24年7-12月期
(ビザ免除前)
平成25年7-12月期
(ビザ免除後)
89113
0
50
100
150
200
250
300
平成24年7-12月期
(ビザ免除前)
平成25年7-12月期
(ビザ免除後)
117
265
0
50
100
150
200
250
300
平成24年7-12月期
(ビザ免除前)
平成25年7-12月期
(ビザ免除後)
90,801105,158
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
平成24年7-12月期
(ビザ免除前)
平成25年7-12月期
(ビザ免除後)
Since July 1st, 2013, Japan relaxed visa requirements for the Southeast Asian countries and visa was exempt for short stays for visitors from Thailand and Malaysia.
When the quarters between before and after visa exemption (July-December, 2012 and July-December, 2013) are compared, both of the number of foreign visitors to Japan and the expenditures paid per person from Thailand have increased. In visitors from Malaysia, the expenditures paid per person has decreases but consumption increases due to rise in the number of foreign visitors to Japan. 【Table 11】
Change in the visitor segments between before and after visa exemption from Thailand and Malaysia are analyzed in the following pages.
Thai
lan
d
10
【Situation after visa exemption】 Both the number of foreign visitors to Japan and expenditure increases from Thailand and Malaysia
Mal
aysi
a
Trip expenditure per person (unit : yen per person)
Number of foreign visitors to Japan (unit : people)
Trip expenditure (unit : 100 million yen)
Trip expenditure per person (unit : yen/person)
Number of foreign visitors to Japan (unit : people)
Trip expenditure (unit : 100 million yen)
(Note 1)Expenditure is calculated by multiplying "trip expenditure per person" by the "number of foreign visitors to Japan" and excludes domestic revenue included in "expenditure before departure". (Note 2) The number of foreign visitors to Japan from January to October are provisional, and from November to December are estimated for 2013. Source: Japan National Tourism Organization (JNTO)
Table 11 Expenditures paid per person, the number of foreign visitors to Japan, and the trip expenditure between before and after the visa exemption 【Thailand/Malaysia】
July-December,2012
(before visa exemption)
July-December,2013
(after visa exemption) July-December,2012
(before visa exemption)
July-December,2013
(after visa exemption)
July-December,2012
(before visa exemption)
July-December,2013
(after visa exemption)
July-December,2012
(before visa exemption)
July-December,2013
(after visa exemption) July-December,2012
(before visa exemption) July-December,2013
(after visa exemption)
July-December,2012
(before visa exemption) July-December,2013
(after visa exemption)
265
129,682
185%
217%
180%187%
196%
0%
50%
100%
150%
200%
250%
0
50,000
100,000
150,000
200,000
250,000
300,000
1回目 2~4回目 5~9回目 10回目以上 全体
ビザ免除前外客数(左軸) ビザ免除後外客数(左軸) 前年同期比(右軸)
37%
40%
39%
36%
11%
12%
12%
13%
0% 20% 40% 60% 80% 100%
平成25年7-12月期
(ビザ免除後)
平成24年7-12月期
(ビザ免除前)
1回目 2~4回目 5~9回目 10回目以上
65%
41%
22%
40%
13%
19%
0% 20% 40% 60% 80% 100%
平成25年7-12月期
(ビザ免除後)
平成24年7-12月期
(ビザ免除前)
観光・レジャー 業務 その他
11
【Situation after visa exemption】 Repeat visitors from Thai who have visited Japan 2-4 times has increased
The number of foreign visitors to Japan by frequency is calculated by multiplying the frequency of visit by the number of foreign visitors, which indicates an increase in the number of people who have visited "2-4 times". 【Table 12】
For visiting purposes, the ratio of "Tourism/leisure" has increased. For length of stay, the ratio of "over 14 days" has decreased as well as average length of stay. 【Table 13】
Table 12 The number of foreign visitors to Japan by frequency of visit before and after visa exemption 【Thailand】
【Purpose of visit】
【Frequency of visit to Japan】
【Number of foreign visitors to Japan by frequency of visit (actual number and year-on-year rate)】
Num
ber of fo
reig
n v
isitors
(People
)
【Length of stay】
(Note 1) All the above numbers have been weighted based on the number of foreign visitors to Japan. The numbers of foreign visitors to Japan in November and December 2013 are estimated values. Source : Japan National Tourism Organization (JNTO)
Table 13 Comparison in visitor segments before and after visa exemption【Thailand】
2012 July-
December
2013 July-
December
Total 15.3 days 11.0 days
Tourism/ Lesure
7.0 days 7.4 days
Business 20.3 days 16.8 days
Others 21.8 days 19.3 days
【Average length of stay】
2%
2%
46%
52%
38%
26%
13%
19%
0% 50% 100%
平成25年7-12月期
(ビザ免除後)
平成24年7-12月期
(ビザ免除前)
3日間以内 4~6日間 7~13日間 14日以上
July-December,2013
(after visa exemption)
July-December,2012
(before visa exemption)
1 time 2~4 times
5~9 times 10 times or more
Number of foreign visitors before visa exemption(left axis)
Number of foreign visitors after visa exemption(left axis)
Year to year ratio (right axis)
Up to
three days 4~6 days 7~13days 14days or more
July-December,2013
(after visa exemption)
July-December,2012
(before visa exemption)
July-December,2013
(after visa exemption)
July-December,2012
(before visa exemption)
Tourism / leisure Business Other
1 time 2~4 times
5~9 times 10 times or more Overall
2%
5%
29%
33%
53%
35%
15%
27%
0% 50% 100%
平成25年7-12月期
(ビザ免除後)
平成24年7-12月期
(ビザ免除前)
3日間以内 4~6日間 7~13日間 14日以上
166%
139%
124%
161%153%
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
0
20,000
40,000
60,000
80,000
100,000
120,000
1回目 2~4回目 5~9回目 10回目以上 全体
ビザ免除前外客数(左軸) ビザ免除後外客数(左軸) 前年同期比(右軸)
2012 July-
December
2013 July-
December
Total 26.6 days 13.4 days
Tourism 8.1 days 8.2 days
Business 21.2 days 17.1 days
Others 67.4 days 26.2 days
50%
46%
28%
30%
9%
11%
13%
13%
0% 20% 40% 60% 80% 100%
平成25年7-12月期
(ビザ免除後)
平成24年7-12月期
(ビザ免除前)
1回目 2~4回目 5~9回目 10回目以上
50%
29%
43%
51%
8%
20%
0% 20% 40% 60% 80% 100%
平成25年7-12月期
(ビザ免除後)
平成24年7-12月期
(ビザ免除前)
観光・レジャー 業務 その他
12
【Situation after visa exemption】 First-time visitors to Japan from Malaysia have increased
The number of foreign visitors to Japan by frequency of visit is calculated by multiplying the composition ratio by frequency of visit to the number of foreign visitors to Japan, which indicates an increase in the number of people who have visited for the " first-time" and has visited "over 10 times". 【Table 14】
For visiting purposes, the ratio of "Tourism/leisure" has increased. For length of stay, the ratio of "over 14 days" has decreased as well as average length of stay. 【Table 15】
Table 14 The number of foreign visitors to Japan by frequency of visit before and after visa exemption 【Malaysia】
【Frequency of visit to Japan】
【Number of foreign visitors to Japan by frequency of visit (actual number and year-on-year rate)】
(Note 1) All the above numbers have been weighted based on the number of foreign visitors to Japan. The numbers of foreign visitors to Japan in November and December 2013 are estimated values. Source : Japan National Tourism Organization (JNTO)
【Purpose of visit】
Table 15 Comparison of visitor segments before and after visa exemption【Malaysia】
【Length of stay】 【Average length of stay】
Num
ber of fo
reig
n v
isitors
(People
)
July-December,2012
(before visa exemption)
July-December,2013
(before visa exemption)
Number of foreign visitors before visa exemption(left axis)
Number of foreign visitors after visa exemption(left axis)
Year to year ratio (right axis)
1 time 2~4 times
5~9 times 10 times or more
Up to
three days 4~6 days 7~13days 14days or more
July-December,2013
(after visa exemption)
July-December,2012
(before visa exemption)
July-December,2013
(after visa exemption)
July-December,2012
(before visa exemption)
Tourism / leisure Business Other