Consumers of Captioned DTV: Deaf and Hard of Hearing People and Beyond Donna L. Sorkin Alexander...
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Consumers of Captioned DTV:Deaf and Hard of Hearing People
and Beyond
Donna L. Sorkin
Alexander Graham Bell Association for the Deaf and Hard of Hearing
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Key Issues
The Evolution of Captioned Television
Users of Captioning
Opportunities to Improve Captioned TV
Your Role in Ensuring a Smooth Transition from Analog to Digital
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Captioning: 0 to 100
Voluntary captioning/Separate decoders
TV Decoder Circuitry Act of 1990
Telecommunications Act of 1996
New captioning features via DTV
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Faces of Hearing Loss
Spans ages
Crosses educational and socio-economic characteristics
Includes people in cities/rural areas
Impacts people of all ethnicities
Includes your viewing audience regardless of location or category of programming
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Hearing Loss in America
One of the most common disabilities
28 million D/HoH people
Estimated 10% of total population
6 million use hearing technology
2 million with profound hearing loss
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Incidence Varies by Age…At last count
3% up to age 18
10% at age 40
33% at age 65
50% at age 80
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Incidence of Hearing Loss is Increasing
Noise Induced Hearing Loss on the Rise
One study measured 15% incidence in teens
Baby Boomers Entering Middle Age
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Captioning Users
Likely not the entire 28 million all the time
½ or more of the deaf/HoH population are users
Children use captions from age 7 or 8
People for whom English is a Second Language
Audio off users (i.e., airports, bars, public places)
Family members often get hooked
Convenience/benefit for everyone