Consumer & industrial buying behaviour

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CONSUMER & INDUSTRIAL BUYING BEHAVIOUR CONSUMER & INDUSTRIAL BUYING BEHAVIOUR Submitted By: SUSHANT LULLA Guided BY: Dr. ANANNYA DEB ROY

Transcript of Consumer & industrial buying behaviour

Page 1: Consumer & industrial buying behaviour

CONSUMER & INDUSTRIAL BUYING BEHAVIOUR

CONSUMER & INDUSTRIAL BUYING BEHAVIOUR

Submitted By: SUSHANT LULLAGuided BY: Dr. ANANNYA DEB ROY

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PERCEPTION

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PROXIMITY

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CONTINUITY

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CLOSURE

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PERCEPTUAL DISTORTION

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PHYSICAL APPEARANCE

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STEREOTYPES

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FIRST IMPRESSION

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HALO-EFFECT

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