Hero Honda-Consumer Buying Behaviour

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Transcript of Hero Honda-Consumer Buying Behaviour

A FINAL REPORTON

TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE(WITH SPECIAL REFERENCE TO RETAILERS OF SURAT CITY)

DURATION OF RESEARCH14 JULY TO 24 OCT. 2008TH TH

PREPARED BYJAGDISH PAREEK ENROLL NO:-7NBSU022

GUIDED BYMRS. M. LAKHNI

SUBMITTED TO:MRS. M.LAKHNI

ICFAI NATIONAL COLLEGE, SURAT

TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE

ACKNOWLEDGEMENT

It is a great pleasure to have this opportunity to express my regards and sense of gratitude to my guide Mrs. Mehrunisha lakhni it is due to their encouragement and proper suggestion this project work could not be finished without their help in the time limit prescribed by the university. I am also thankful to marketing faculties for its valuable advice and help .I can not miss the opportunity to acknowledge my respected Principle Mr. minocha for their help and support. I am also thankful to all staff of Icfai College for their coordination. I own my sincere thanks to Mr. Punit Agarwal (Prop. of M/S. Shivani Motors) and Mr. Amit Agarwal for their coordination & help in accomplishing my project report at this moment. I am also very much thankful to my parents & brother for their continue encouragement and moral support during the project. Last but not least I am also thankful to my friends who supported me during the deed of the project work.

Jagdish Pareek Icfai National Collage

ICFAI NATIONAL COLLEGE

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TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE

DECLARATION

I hereby, declare that the project report entitled the research of Consumer Behavior on purchasing Hero Honda Motor Cycle(with special reference to Surat city ) is the result of my own research and hard work to two month during the academic year (2008-2009) I submit this Project Report to ICFAI NATION COLLEGE for the partial completion of my MBA Program and I assume that the same topic has not been presented by me at any other examination of any university. All the data presented in this dissertation are the fact.

Place:-SURAT Pareek Date: College

Jagdish Icfai National

ICFAI NATIONAL COLLEGE

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TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE

EXECUTIVE SUMMARYIn the present business environment it is very difficult for any business to survive. For survival every business unit has to differentiate it from others and to give certain benefits to its customers keep doing business in long run. Discount is seen as promotional tool by many businesses. By giving huge discount to customer, retailers want to maintain long term relationship with them. In todays fast and developing world every person wants to try to manage their speed. Every Individual has wish to complete their work with high efficiency and beyond the certain time limits. People use many source to maintain their speed according to this era motorcycle is one of them. This project is directly relate it. The objective of my survey was to study buying behavior of Hero Honda Motorcycles. In this survey I have used personal survey method. The sample size for the research kept in mind seeing the size of Surat city, and it is 200 people for survey. And for survey I used area sampling method and judgmental method.

ICFAI NATIONAL COLLEGE

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TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE

After demeanor the survey, I had done the analysis and finding of the buying behavior of Hero Motorcycles in Surat city.

AbbreviationABC - Active Body Control ABS - Antilock Brake System AC - Alternating Current A/C - Air Conditioning ACC - Adaptive Cruise Control ACC - Air Conditioning Clutch ACC - Automatic Climate Control Accel - Acceleration ACCS - Air Conditioning Cycling Switch Accum - Accumulator Accy - Accessory ACD - Air Conditioning Demand ACE - Active Cornering Enhancement ACL - Air cleaner ACM - Airbag Control Module ACM - Audio Control Module ACR4 - Air Conditioning Refrigerant, Recovery, Recycling, Recharging B+ - Battery positive (voltage) BARO - Barometric (pressure) BAS - Brake Apply Sensor batt - Battery BBV - Brake Booster Vacuum BCA - Bias Control Assembly BCM - Body Control Module BECU - Body Electronic Control Unit BFC - Body Function Controller BHP - Brake Horsepower C3I - Computer Controlled Coil IgnitionICFAI NATIONAL COLLEGE

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TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE

CAA - Canadian Automobile Association CAA - Clean Air Act CAB - Controller, Antilock Brake CAC - Charge Air Cooler CAFC - Company Average Fuel Consumption (Canada) CAFE - Corporate Average Fuel Economy (USA) CAMM - Computer Aided Manufacturing Measurement CAMS - Computerized Automotive Maintenance System CAN - Controlled Area Network CANP - Canister Purge (solenoid) CARB - California Air Resources Board CARS - Canadian Automotive Repair and Service Council CASE - Cranking Angle Sensing Error E4OD - Electronic 4-Speed Overdrive E85 - Ethanol 85 percent EA - Electronic Accelerator EAC - Electronic Air Control (replaced with AIR) EAIR - Electronic (secondary) Air Injection Reaction EAS - Electrically Assisted Steering EAS - Electronic Air Switching EATC - Electronic Automatic Temperature Control EBC - Electronic Brake Control EBCM - Electronic Brake Control Module EBD - Electronic Brake force Distribution EBM - Electronic Brake Module EBP - Exhaust Back Pressure EBTCM - Electronic Brake and Traction Control Module IMDX - Integrated Mini Disc Changer IMLUT - Inspection/Maintenance Look-Up Table Immo - Immobilizer IMPR - In-use Monitor Performance Ratio IMRC - Intake Manifold Runner Control IMRC F - Intake Manifold Runner Control Fault YES/NO IMRCM - Intake Manifold Runner Control Monitor Input Bank 1 VOLTS IMRCM2 - Intake Manifold Runner Control Monitor Input Bank 2 VOLTS IMS - Inductive Magnetic Saturation IMS - Instant Mobility System IMSC - Intake Manifold Swirl Control IMSC F - Intake Manifold Swirl Control Fault LSEGR - Linear Solenoid Exhaust Gas Recirculation LSP and BV - Load Sensing Proportioning and Bypass Valve

ICFAI NATIONAL COLLEGE

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TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE

IndexChapter NoChapter:-1

SubjectIndustrial Back ground

Page No.

1.1 1.2 1.3Chapter:- 2

Historical Industry Development Introduction about company Introduction about Shivani Motors Pvt. Ltd.Concept of Consumer Behaviour.

2.1 2.2 2.3 2.4 2.5 2.6 2.7

Concept. What is Consumer Behaviour? Buying Behaviour Model. A model of Consumer Behaviour. The Birth of Buying idea. Factors Influencing Consumer Behaviour. Buying Decision Process. Introduction of the Problem. Title of the Project Statement of the Problem Research Objective Important of the Study Scope of the StudyResearch Methodology

Marketing Research Research design Data Collection MethodICFAI NATIONAL COLLEGE

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TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE

Chapter:-

3.1 3.2 3.3 3.4 3.5 Chapter:-4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 Chapter:-5 5.1 Chapter:-6 6.1 6.2 Chapter:-7 Chapter:-8 8.1 8.2

Research Measuring Instrument Questionnaire Pilot Study Sample design.Data Interpretation and analysis Demographic Analysis

Summary Finding Suggestion Conclusion Annexure Bibliography

ICFAI NATIONAL COLLEGE

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TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE

INDUSTRY DETAIL

THE FIRST MOTORCYCLE"Who invented the first motorcycle?" It seems like a simple question, but the answer is a bit complicated. Just as the automobile was the answer to the 19th-century dream of self-propelling the horse-drawn carriage, the invention of the motorcycle created the self-propelled bicycle. Motorcycles are descendents of the "safety" bicycle-bicycles with front and rear wheels of the same size, and with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn, were descended from high-wheel bicycles. The high-wheelers were descended from an early type of pushbike, without pedals, propelled by the rider's feet pushing against the ground. These appeared around 1800, used iron-banded wagon wheels, and were called "bone-crushers," both for their jarring ride and their tendency to toss their riders. The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884. It employed a horizontal single-cylinder gasoline engine mounted between two steerable front wheels and connected by a drive chain to the rear wheel. However, it would perhaps be incorrect to call it a precursor of the two-wheeled genre of vehicles. The person credited with building the first motorcycle in 1885 is Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-Benz Corporation). The gasoline-run vehicle had one wheel in the front and one in the back, with a smaller, spring-loaded outrigger wheel, on each side. Powered by a single-cylinder Otto-cycle engine, it may have had a spray-type carburetor also (since Daimler's assistant, Wilhelm Maybach was working on the invention of the spray carburetor at the time). The motorcycle was constructed mostly of wood, with the wheels being of the iron-banded. ICFAI NATIONAL COLLEGE

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TO KNOW CONSUMER BUYING BEHAVIOR OF HERO HONDA MOTORCYCLE

FUTURE DEVELOPEMENT

Most of the development during the early phase concentrated on threeand four-wheeled designs since it was complex enough to get the machines running without having to worry about them falling over. The next notable twowheeler was the Millet of 1892. It used a five-cylinder engine built as the hub of its rear wheel. The cylinders rotated with the wheel and its crankshaft constituted the rear axle. The first successful two-wheeler, though, was the Hildebrand & Wolfmueller, patented in Munich in 1894. It had a step-through frame