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#CvHNY

#CvHNY

Jeanette Gibson @jeanetteg VP of Customer Experience, Hootsuite 2:00 - 2:50 PM Hootsuite Keynote

Amanda Flood-Farrell @amandafarrell08 Director of Retail, Twitter 2:55 - 3:15 PM Moments to Momentum

Michelle Lockett @MichelleLockett Director of Social Marketing, Wiley 3:20 - 3:40 PM Empowering Organization

through Education

3:40 - 3:55 PM Break

Connect via Hootsuite NY

Refreshments and demos

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Martha Norrick Director of Citizen/Workforce Engagement, NYPD 3:55 - 4:15 PM Citizen-officer engagement

Steve Rubel @steverubel Chief Content Strategist, Edelman 4:20 - 4:40 PM Constellations & Content

Rob Begg @rbegg VP of Enterprise Strategy, Hootsuite

Connect via Hootsuite NY

Dee Anna McPherson (Moderator) @dmcp VP of Marketing, Hootsuite 4:40 - 5:10 PM Panel of Experts

Sarah Bailey Dow Jones @sbaileyny

Amanda Vandervort Major League Soccer @vandey01

Beatrice Frey UN Women @BeaFrey

Ephraim Cohen FleishmanHillard @ephraimcohen

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Our Sponsors

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Jeanette Gibson

VP of Customer Experience, Hootsuite

@jeanetteg

#CvHNY

Hootsuite Momentum

10M+ Users

worldwide

1600+ Enterprise Customers

744 out of the

Fortune 1000

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Revolutionize communications via social

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Future Trends

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Prediction #1: Empowered organizations will win

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Prediction #2: Disruption prevents disruption

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Prediction #3: IT will be your best friend

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Prediction #4: Social will become a unifier for brands

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Adopt new technologies effectively or face competitive obsolescence. A study by MIT Sloan Management Review and Capgemini Consulting

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Hootsuite Social Business Benchmark 2014

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Many of the benefits of social media are also the source of perceived challenges

84% 79% 67% 61%

Enhancing relationships Monitor external conversations

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Social data gives a competitive edge

Believe social media presence is important to stay competitive

Agree analyzing social engagement helps company’s bottom line

Of companies are able to capitalize on this social data

Challenged to turn social data into actionable insights

88%

86%

40%

61%

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Inter-departmental alignment still a struggle

1 in 3 say social strategy is aligned across departments

72% say the number of departments using social is growing

#CvHNY

Top uses within the organization

Communicate directly with customers

Communicate with influencers and non-customer stakeholders

Listen to conversations about their organization

Enhance relationships with existing customer

84%

Generate new business

74%

Resolve customer questions or complaints

73%

Engage with influencers

Develop relationships with non-customer stakeholders

Help to learn about my company’s reputation

81%

Monitor external conversations about our company

79%

84%

74%

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Top reported needs for social media management across departments

Analytics Security

81% 80%

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You are the change agents

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Velocity, Volume, Venom.

From Glass Jaw, by Eric Dezenhall.

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Marketing

IT

Sales

Customer Service

Operations

Supply Chain Operations

Risk Management

Finance

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Alignment

Enablement

Engagement

Socialization

Optimization

Empowerment

Set business goals and objectives

Build a solid foundation

Messages into meaningful relationships

Prove the business value

Increase efficacy of campaigns

Scale

v

v

v

v

v

v

Education

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Better customer service

Increase sales

Improve marketing efforts

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Hootsuite Ecosystem Connects Your World

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Social Intelligence

CRM

Customer Service

Compliance and Policy

Internal Collaboration

Marketing & Automation

Others

Content Discovery and Management

Hootsuite Dashboard

Publishing Engagement

Security Analytics

Organization Management

100+ Integration Partners

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Rob Begg

VP of Enterprise Strategy, Hootsuite

@rbegg

#CvHNY

Web Twitter Client Twitter Client For Web & Mobile

Multiple Social Networks

Social & Analytics Integrations Globalization & Collaboration Social Relationship Platform

2008 2009 2010 2011 2012 2013 2014

Hootsuite 1.0

Hootsuite 2.0

iOS App

Hootsuite 5.0

Android App

Google+ Pages

App Directory

Teams & Organizations

Facebook Profiles, Pages, and Groups

LinkedIn Company Pages

Zeetl Acquisition

Conversations

UberVU Acquisition

Twitter Social Ads

iOS7 App

Security & Performance

Facebook Insights

Brightkit Acquisition

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Platform

Advertising

Engagement

Analytics

Campaigns International campaigns for global brands

Integrate actionable insights into Hootsuite analytics using uberVU’s technology

99.9% uptime, global scaling, and platform extensibility via APIs

2015 Hootsuite Focus Areas

Enable new marketing paradigms through paid social media

Depth across global social networks, Voice integration to deepen social relationships

Managed Content Library, tiered workflows, and content discovery solutions Publishing

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Let’s see it in action

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Partner for Success

Education

Customer Success

Customer Service

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Hootsuite Global Agency Partner Program

Tailored Workshops Industry-leading Technology Exclusive Community

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You are the change agents

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Reach, Relationships, Results.

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Up Next: Empowering Organization through Education with Wiley

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Social Media Education with Wiley

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Michelle Lockett Director of Social Marketing,

Wiley

@MichelleLockett

#CvHNY

Matching Mindsets, Skill sets and Toolsets

#CvHNY

Wiley has a 207-year history of excellence in publishing. How can social help us transform into a global provider of knowledge and knowledge-enabled solutions?

The 207-pound gorilla in the room

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Will the social media person please stand up?

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What does social mean to you?

#social

1Million Followers

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•  Publish leaders in the field •  Internal collaboration

•  Active social users

•  Digital future

We had the mindset

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•  Social media management •  Social listening

•  Social monitoring

•  Social analytics

We built up our toolset

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EAGER COLLEAGUES +

TOOLS =

SOCIAL SUCCESS

A winning formula?

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Wrong

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We needed to enhance our skills

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Adapted existing content to meet Wiley’s needs + custom lessons

•  Tier 1: Hootsuite University

•  Tier 2: ASME

•  Tier 3: Custom Content

Custom education

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Creating modern marketers •  Marketing

•  Sales

•  Editorial

•  Product

•  Customer Service

Scaling beyond marketing

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Empowering ALL colleagues to be modern marketers

Mindset Skill Set Toolset

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Thank You! Michelle Lockett @MichelleLockett

More Info: linkedin.com/in/michellepaolillolockett

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Up Next: How the NYPD is turning the needle on citizen-officer engagement

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Social at the NYPD

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•  NYPD on Social •  Training •  Lessons Learned •  What’s Next in Social at the NYPD

Agenda

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Welcome to New York!

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NYPD on Social

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Precinct Social Initiative

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Training

Full day: •  What is this Twitter

thing anyway??

•  Brass Tacks

•  Do’s and Don’ts

•  Legal

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Training

OR

??

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Lessons Learned

ü  There’s a reason most brands only have one or two channels!

ü  People do better when they understand the “why”.

ü  Training can’t stop.

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What’s Next

•  Facebook! •  Targeted social campaigns. •  Better social listening.

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Thank You!

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Up Next: Constellations & Content: A Conversation with Steve Rubel, Edelman

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Rob Begg VP of Enterprise Strategy Hootsuite @rbegg

Steve Rubel Chief Content Strategist Edelman @steverubel

Constellations & Content A conversation with Steve Rubel

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Up Next: Panel of Experts

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Panel of Experts Dee Anna McPherson (Moderator), VP of Marketing Hootsuite @dcmp

Amanda Vandervort, Director of Social Media Major League Soccer @vandey01

Ephraim Cohen, SVP, & Senior Partner for Social & Digital FleishmanHillard @ephraimcohen

Sarah Bailey, Social Media Marketing Manager Dow Jones @sbaileyny

Beatrice Frey, Social Media Manager UN Women @BeaFrey

#CvHNY

@jeanetteg

@rbegg

#CvHNY

@MichelleLockett

@amandafarrell08

@ephraimcohen @steverubel

@sbaileyny

@BeaFrey

@vandey01

@dcmp