Conference Pembs Brochure Complete

8/8/2019 Conference Pembs Brochure Complete

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WITH 14 MEMBERS IN CONFERENCE PEMBROKESHIRE, AND GROWING, WE CAN NOW MAKE A

DIFFERENCE TO HOW PEMBROKESHIRE OPERATES AS A CORPORATE DESTINATION ....

Great experiences, fabulous venues, and mouthwatering local produce ... Iechyd Dda

Business Travel TO THE UK is

worth over £22 billion in terms

of its wider economic impact

through associated visitor

expenditure on travel,

entertainment, shopping, pre

and post conference tours etc.

In addition, the value of

business transacted at

business events is estimated to

be nearly 5 times this figure

and in excess of £100 billion a

year .... data via VW

Business tourism could be great

for the economy of

Pembrokeshire – statistics

demonstrate that business

visitors spend on average

£131 per day – 72% more

than the daily rate spent

by a leisure visitor ..

Business tourism can take place

all year round, peaking in spring

and autumn but with high levels

of activity within the winter

months. The more business,

corporate and association travel

we can generate for

Pembrokeshire the better, as

each attendee acts as an

UNPAID AMBASSADOR for

the county, spreading the

word of mouth to others abouttheir positive impressions and

favourable experiences

CONFERENCE PEMBROKESHIRE MEMBERS

PEMBROKESHIRE AGRICULTURAL SOCIETY CUFFERN MANOR COUNTRY HOUSE HOTEL PLAS HYFRYD

NEWGALE YMCA EDUCATION CENTRE HEATHERTON FOURCROFT HOTEL

TYF GROUP PICTON CASTLE TRUST MORFA BAY ADVENTURE

PICTON CASTLE TRUST RHOS Y GILWEN SLEBECH PARK

ST BRIDES SPA HOTEL WOLFSCASTLE COUNTRY HOTEL



Research even goes so far as to suggest

that approximately 40% of business

travellers will return with their

families as leisure visitors to

destinations which they have enjoyed

visiting on business

Far from reducing the need for

meetings, the proliferation of text, e

mail and internet messaging has

increased the value of importance of

face-to-face communication.

“MAKING MESSAGES

MEMORABLE” has become the

greatest business challenge of the 21st

century

SUMMARY OF WORK UNDERTAKEN BY PEMBROKESHIRE TOURISM ASSOCIATION ON BEHALF

OF CONFERENCE PEMBROKESHIRE MEMBERS IN 2009/10

REPRESENTING YOU: Pembrokeshire Tourism represents South West Wales on the Ministerial Tourism Advisory

Panel (TAP) ensuring that the voice of the business tourism sector is heard at the highest level within WAG on

marketing, policy and product development issues.

ATTENDING quarterly business tourism meetings within South West Wales, ensuring CONFERENCE PEMBROKESHIRE

is represented at various national trade shows such as Confex and Event UK and on trade bodies such as Eventia.

GENERATING LEADS FOR YOUR BUSINESS: Over 90 leads from the two trade events, Confex and Event UK were

forwarded directly to you as CONFERENCE PEMBROKESHIRE members.

MARKETING CONFERENCE PEMBROKESHIRE: At local events including the Pembrokeshire County Show, where our

“Promoting Pembrokeshire” marquee attracted thousands of visitors. We have this year generated new marketingmaterial and continue to update the website www.conferencepembrokeshire.co.uk

WORK CLOSELY WITH OTHER PARTNERS: CONFERENCE PEMBROKESHIRE works closely with Visit Wales and

Destination South West Wales to ensure that the profile of Wales is raised within the Business Visit and Events

industry. Large scale events such as the Ryder Cup will help to keep Wales, and Pembrokeshire as a key destination

within the Principality at the forefront in people’s minds and raise its profile not only in the UK but beyond.

STATISTICAL UPDATES: Pembrokeshire Tourism feeds back quarterly statistics from CONFERENCE PEMBROKESHIRE

MEMBERS on the volume and value of business tourism activity within Pembrokeshire

AROUND 80 MILLION

PEOPLE ATTEND 1.5

MILLION

CONFERENCES AND

MEETINGS ANNUALLY IN THE UK

YOU GET ALL THIS AND MUCH MUCH MORE FOR

JUST £100.00 PER YEAR MEMBERSHIP.

Please send you remittance to:

Conference Pembrokeshire

55 Main Street

Pembroke

OR RING FOR BACS, CARD PAYMENT DETAILS

http://www.conferencepembrokeshire.co.uk/






WHAT IS DESTINATION SOUTH WEST WALES

FUNDED by the South West Wales Regional Tourism

Partnership, Destination South West Wales of which

CONFERENCE PEMBROKESHIRE is a partner, ensures that

there is an opportunity to provide invaluable regional advice

about all aspects of holding a business event. From a buyers

point of view THROUGH YOUR MEMBERSHIP OF CONFERENCE

PEMBROKESHIRE we ensure that they receive the best and

most up to date information from one contact point.

LOG ONTO WWW.DESTINATIONSOUTH WESTWALES.CO.UK to see how the website portal works. Hard

copy brochures are also distributed at trade events such as Confex and Event UK.

THE ROLE OF VISIT WALES IN BUSINESS TOURISM

Visit Wales has recently developed a dedicated business

visit website www.traveltradewales.co.uk which acts as a

window for venues, accommodation, activities, and other

resources within the Principality

VISIT WALES also provides business to business workshops as an opportunity for the trade to meet incentive

buyers, providing follow ups and enquiry handling.

Work closely with Visit Britain to support its overseas marketing campaigns

Have hosted 166 trips to Wales for tour operators

Developing a range of image CDs, promotional DVDs, B to B database etc.

Target meetings and events that are associated with Wales’ product strengths

Look at introducing a Wales bidding unit for major business tourism events

VISIT BRITAIN Started the ‘Keep Britain Talking’ campaign to encourage businesses in the

UK to keep communicating through meetings and events, and also to support the UK

meetings industry by holiday those events in the UK

http://www.traveltradewales.co.uk/

http://www.traveltradewales.co.uk/



TELL ME MORE ABOUT CONFEX

Confex is the UK's leading event for event organisers. Designed

to inspire, Confex brings together the world of event organisers

, with over 14,000 key industry players attending in 2010. Next

years event in March 2011 sees a major new campaign at which

Conference Pembrokeshire will be represented – “Meet with

Wales”.

www.confex-international.co.uk

WHAT IS EVENT UK

A similar style event to Confex it also attracts event,

business, conference organisers and took place last week.

Leads will be forwarded in due course

www.eventuk.co.uk

WHAT DOES THE CURRENT MARKET PLACE LOOK LIKE?

During the current recessionary climate the corporate arena has been hardest hit, with a clear trend towards

shorter meetings involving short-haul trips. This places Pembrokeshire in a strong position, with a very

different offer to attract companies and associations from within the M4 corridor especially Bristol and the

South West.

The trend within incentive travel is towards shorter, high impact experiences that combine elements of soft

adventure and free time. With worldwide travel accessible to all, the challenge to design and deliver the

ultimate travel reward only increases.

Corporate hospitality still continues to be the preferred way of building client relationships, but the

downturn has had an immediate effect. Corporate events and corporate hospitality is increasingly being

required to prove its worth with companies under pressure to demonstrate a return on investment. Clients

though are looking for innovation and creativity with an emphasis on participation.

THE ASSOCIATIONS MEETINGS AND CONFERENCE MARKET IS MORE RESILIENT TO THE

CURRENT CLIMATE.

SO, what is CONFERENCE PEMBROKESHIRE GOING TO DO NEXT?

Establish an annual work programme, with your input for Conference

Pembrokeshire, including PR and familiarisation visits to Pembrokeshire for

relevant journalists

Continue to lobby VW for ongoing support for business tourism within Wales

Work closely with Destination South West Wales partnership

Continue to send you leads and get your business involved in bidding for work

WHAT DO YOU NEED TO DO NEXT?

Renew your Conference Pembrokeshire membership to ensure that your business is represented within this marketplace

Ensure that your website carries a link to WWW.CONFERENCEPEMBROKESHIRE.CO.UK to help us raise the traffic volume

to the site

Contact Liz with new photographs and stories about your business so that we can update the site, keep it fresh and stylish

Follow up leads which are forwarded from the office – they are hot, pick up the phone..

COME ALONG TO THE NEXT CONFERENCE PEMBROKESHIRE MEETING ON 5TH

NOVEMBER, TO DISCUSS IDEAS, NEW

PRODUCTS WITH OTHER MEMBERS





Conference Pembs Brochure Complete

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