Companies & Consultants That Have

Provided Services To Leadnow

From the design of Leadnow’s brand to the development of its donor base, website and video production, surveys and report editing, at least

17 companies and consultants have provided services to Leadnow.

Vivian Krause

September 14, 2016

2

Companies & Consultants That Have Provided

Services To Leadnow

1. Junxion Strategy, Vancouver, BC/India – developed Leadnow’s brand 1

2. Engaging Networks, Washington, D.C.

o promoted Leadnow’s 2011 Vote Social campaign on Twitter 2

o designed Leadnow’s donations page (2012) 3

o supported Leadnow’s Stop Maxim Coal Campaign 4,5

o surveys since 2011 6,7,8,9,10,11

3. Wakatara Digital Industries, Australia – built Leadnow’s original website 12,13,14,15,16

4. StratCom, Vancouver, B.C. – generated of a base of 1,800 monthly donors 17

5. NetChange (formerly Communicopia) – Leadnow’s 2011 Vote Social Campaign 18

6. Ethelo, Vancouver, BC – member surveys since 2011 19,20

7. C Street, Toronto, ON - Leadnow’s VoteTogether website 21

8. Popular Change, Vancouver, BC – unspecified 22

9. O’Connell Creative – video for Vote Together, Vote Better & other campaigns 23,24,25

10. ReImagine PR – Tar Sands Campaign & Every Voter Counts (electoral reform) 26,27

11. Van City Studios – Vote Together website 28

12. Lost Metropolis Films, Toronto, ON – Vote Together video(s) 29

13. Affinity Bridge – unspecified 30

14. Suzanne Perkins – editing & writing 31

15. Gen Why Media, Toronto, ON – ReImagine CBC 32

16. Ryan Baillergeon (Grassriots) - video, brand development, web design 33

17. Stina Brosn – unspecified 34

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1. Junxion Strategy

In 2010, Junxion Strategy Developed Leadnow’s brand. a

a https://groups.google.com/forum/print/msg/Leadnow-

design/slxaKYLeUbY/Ll176e_8AhoJ?ctz=3314787_84_88_104280_84_446940

4

2. Engaging Networks, Washington, D.C.

Engaging Networks, based in Washington, D.C., promoted Leadnow’s 2011 federal election campaign, via Twitter. b

b https://twitter.com/engagingnetwork/status/56469133574946816

5

Engaging Networks, Washington, D.C. Engaging Networks, based in Washington, D.C., developed Leadnow’s Donations page. c This was done before March 2, 2012.d

c http://www.engagingnetworks.net/sites/default/files/documents/ecf-ignite.pdf d https://www.engagingnetworks.net/us/presentations/three-stories-from-engaging-

networks-clients

6

Engaging Networks, Washington, D.C. Leadnow’s Donations page, created by Engaging Networks, got a response rate of 0.75%, generating $25,133 from 463 new donors (average gift of $54). e

e http://www.engagingnetworks.net/sites/default/files/documents/ecf-ignite.pdf

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Engaging Networks, Washington, D.C.

Engaging Networks helped Leadnow with its campaign against Maxim Coal,

in Alberta. f

f http://www.engagingnetworks.net/us/case-studies/Leadnow-stopping-maxim-coal

8

3. Daryl Manning, Wakatara Digital Industries, Sydney, Australia

In 2010, Daryl Manning Developed Leadnow’s ‘campaign system,’ he says. g

g https://twitter.com/awws/status/144955167396212736 and

https://twitter.com/awws/status/183766165586325507 and

https://www.linkedin.com/in/daryl-manning-b75295118

9

Daryl Manning, Wakatara Digital Industries, Sydney, Australia

In 2011, Daryl Manning Serviced Leadnow’s web-site, he says. h

h https://twitter.com/awws/status/61140953498525696

https://twitter.com/awws/status/61187129706938368

https://twitter.com/awws/status/51252211774267392

10

4. Strategic Communications (“StratCom”)

Stratcom developed Leadnow’s monthly donor base, consisting of 1,838 donors, the equivalent of 90% of Leadnow’s monthly donors as of October, 2015. i

i http://www.stratcom.ca/wp-

content/uploads/2015/08/03_Stratcom_Leadnow_Case_Study_2015.pdf

11

5. NetChange (formerly Communicopia)

NetChange (formerly Communicopia) co-ordinated Leadnow’s 2011 federal election campaign, Vote Social. j

j https://web.archive.org/web/20110501143930/http://votesocial.ca/about

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6. Ethelo

Ethelo has conducted surveys for Leadnow since 2011. In fact, Leadnow was

the first client that used one of Ethelo’s survey tools. As shown below, as far back as 2011, Ethelo did survey work for Leadnow that helped to identify

electoral reform as an issue that resonated with Leadnow’s followers.k

k http://ethelo.net/Leadnow-first-ethelo-user/

13

7. Popular Change

Leadnow has been listed as a client of Popular Change, a Victoria-based consulting firm specialized in on-line campaigning. 35 According to its website, Popular Change does: 36,37,38

o Voter/supporter identification

o Strategic area identification

o Audience-specific scripting

o List-building

o Phone polling

o Telephone town halls

o Fundraising

o Campaign & web-site design

o Database hosting & management

What services has Popular Change provided to Leadnow?

How were these services paid for? Tides Canada Foundation, the New Venture Fund, based in Washington, D.C.,

and the Gordon & Betty Moore Foundation have also been listed as clients of Popular Change but none of these organizations runs any publicly visible campaigns. This raises questions about why these U.S. organizations are clients of

Popular Change and who benefits from the services that they pay for. 39

14

Clients of Popular Change

(Web-page Removed) l

l http://popularchange.org/clients as of September 14, 2015

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8. C Street Campaigns m

C Street developed Leadnow’s website for its Vote Together Campaign.

2014 Or Earlier

m

https://web.archive.org/web/20150225125358/http://nationbuilder.com/amyleaman/Leadn

ow_election_platform

16

C Street Campaigns

Completed Projects From $7,500, $90 - $125/Hour n

n http://nationbuilder.com/cstreet_campaigns

17

C Street Campaigns

“Leadnow had lots of fun working with C Street” o

o https://twitter.com/amarapossian/status/538364448566947841

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9. O’Connell Creative p,q,r

O’Connell Creative produced video for Leadnow’s Vote Together campaign, for its Vote Better campaign for electoral reform, and for other

campaigns.

p http://oconnellcreative.ca/Leadnow-vote-together/ q http://oconnellcreative.ca/801-2/ r http://oconnellcreative.ca/Leadnow-people-powered-change/

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10. ReImagine P.R. s

s https://prezi.com/07uquedgv_uq/reimagine-pr-january-2014/

20

ReImagine P.R. t

Reimagine P.R. developed Defend Our Coast (Tar Sands Campaign Against

Pipelines) and “People Power Trumps Pipelines”

t http://reimaginepr.com/brand-stories-we-love-defend-our-climate/

21

ReImagine P.R. u

Reimagine P.R. developed Leadnow’s Every Voter Counts Campaign

u http://reimaginepr.com/every-voter-counts/

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11. Van City Studios v

Van City Studios designed Leadnow’s website for Vote Better.

v http://www.votebetter.ca

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12. Lost Metropolis Films w

Lost Metropolis Films developed video for Leadnow.

w https://vimeo.com/86869931

24

13. Affinity Bridge x

x http://affinitybridge.com/clients/Leadnow

25

14. Susana Perkins, Professional Editor y

y http://www.editors.ca/profile/8263/suzanne-purkis

26

15. Gen Why Media z

z http://genwhyme.tumblr.com/post/16797338514/gen-why-media-is-collaborating-with-

Leadnowca-and

27

16. Grassriots aa

Grassriots co-hosted a series of gatherings with Leadnow, called CONNECT,

held February 27 – March, 2014.

aa https://www.facebook.com/events/586343328116486/

28

17. Stina Brown bb

bb https://stinabrown.wordpress.com/clients/

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Sources 1 https://groups.google.com/forum/print/msg/Leadnow-

design/slxaKYLeUbY/Ll176e_8AhoJ?ctz=3314787_84_88_104280_84_446940 2 https://twitter.com/engagingnetwork/status/56469133574946816 3 http://www.engagingnetworks.net/sites/default/files/documents/ecf-ignite.pdf 4 https://www.engagingnetworks.net/us/case-studies/Leadnow-stopping-maxim-coal 5 https://www.engagingnetworks.net/uk/node/320 6 http://e-activist.com/ea-

campaign/action.handleViewInBrowser.do?ea.campaigner.email=6WLzlU9tHju4tO9F6%2Bhtqt8kD1vd1yNp&broadcastId=26732&templateId=19025 7 http://e-activist.com/ea-

campaign/action.handleViewInBrowser.do?ea.campaigner.email=X5SCUbipGLmEoXCJvFHiOGpyJG

O3btBB&broadcastId=23722&templateId=16602 8 http://e-activist.com/ea-

campaign/action.handleViewInBrowser.do?ea.campaigner.email=bloY5y9DLuy%2BU77223pIEN1IuS9fj

CkkTlYlmsfsFC4=&broadcastId=25791&templateId=18300 9 http://www.e-activist.com/ea-

campaign/action.handleViewInBrowser.do?ea.campaigner.email=mz8qp6lndDPklJqrM59S2x7WW6CiY

lHl&broadcastId=10314&templateId=6449 10 https://www.e-activist.com/ea-

campaign/action.handleViewInBrowser.do?ea.campaigner.email=EmAhkWWOEuHwwRI1hOM84UaF

%2BegVuZ9O&broadcastId=113149&templateId=89898 11 http://e-activist.com/ea-

campaign/action.handleViewInBrowser.do?ea.campaigner.email=WrQ7fAY3ITnJUnCR5yN4tn2ioMt5X

UdpAG5k9hMCgKU=&broadcastId=28695&templateId=20595 12 https://twitter.com/awws/status/144955167396212736 13 https://twitter.com/awws/status/183766165586325507 14 https://www.linkedin.com/in/daryl-manning-b75295118 15 https://twitter.com/awws/status/61140953498525696 16 https://twitter.com/awws/status/51252211774267392 17 http://www.stratcom.ca/about-us/case-studies/Leadnow-ca-case-study/ 18 https://web.archive.org/web/20110501143930/http://votesocial.ca/about 19 http://ethelo.org/Leadnow-first-ethelo-user/ 20 http://ethelo.org/over-1600-Leadnow-members-set-priorities-for-canadas-new-government-on-ethelo/ 21 http://www.cstreet.ca/our_work 22 http://popularchange.org/clients 23 http://oconnellcreative.ca/Leadnow-vote-together/ 24 http://oconnellcreative.ca/801-2/ 25 http://oconnellcreative.ca/Leadnow-people-powered-change/ 26 http://reimaginepr.com/brand-stories-we-love-defend-our-climate/ 27 http://reimaginepr.com/every-voter-counts/ 28 http://www.votebetter.ca 29 https://vimeo.com/86869931 30 http://affinitybridge.com/clients/Leadnow 31 http://www.editors.ca/profile/8263/suzanne-purkis 32 http://genwhymedia.ca/what-we-do/ 33 https://ca.linkedin.com/in/ryanbaillargeon 34 https://stinabrown.wordpress.com/clients/ 35 https://web.archive.org/web/20150302065851/http://www.popularchange.org/npo 36 https://web.archive.org/web/20150302065856/http://www.popularchange.org/consulting 37 http://popularchange.org/services/ 38 https://web.archive.org/web/20150302065851/http://www.popularchange.org/npo 39 https://web.archive.org/web/20150302065851/http://www.popularchange.org/npo