Community is Better than Cute Cats: Raising Money for your Unsexy, but Important Cause - Gordon
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Community is Better than Cute Cats: How to Raise Money for your Unsexy, but Important Cause #11NTCcommunity Susan Gordon Director of Nonprofit Services Causes
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Susan Gordon, Causes Director of Nonprofit Services, explains how small and important nonprofits can use Causes to raise money using social media. The trick is not to think like a traditional media marketer but like a community organizer.
Transcript of Community is Better than Cute Cats: Raising Money for your Unsexy, but Important Cause - Gordon
Community is Better than Cute Cats: How to Raise Money for your Unsexy,
but Important Cause
#11NTCcommunity
Susan GordonDirector of Nonprofit Services
Causes
Not Only Cute Cats…
Japanese Cultural and Community Center of Northern California (JCCCNC)
Community
Social MediaFundraising
Fundraising ≠ advertisingTurn strangers into friends.
Turn friends into donors
And then... do the most important job:
Turn your donors into fundraisers
Flipping the Funnel:Online Volunteers
HOW?!?
I Hear About Your Project
Website
Blog
Facebook PageTwitter
Cause Community
I Donate to the Project
I Tell My Friends on Facebook
“Tell your friends why they should donate too”
I Ask Specific Friends to Donate
Social Recognition & Interact with the Community
All-Donor Cultivation
Community
1. Communicating Regularly2. 2-way street: asking ?s +
responding to ?s3. Set Goals & Close the Loop4. Asking for Participation 5. Giving Recognition6. Building Relationships7. “Shareable” story of your
community
Not Community
1. Fundraising asks that don’t resonate
2. Focus on reach, not relationships3. All members are created equal4. Donate or bust5. You’re an organization, not a person6. Disjointed Asks for Action
Discussion
1. Why are we creating a community? What can they do that makes an impact?
2. Why would someone want to be in our community? Why would they want their friends to be involved?
3. How can we build community?4. How can we show the impact of our
work to our community?
Case Study: Trees, Water + People
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