unSEXY Conf 2013: Rashmi Sinha, SlideShare
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Transcript of unSEXY Conf 2013: Rashmi Sinha, SlideShare
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Rashmi Sinha, SlideShare & Linkedin
Growth Growth hacking is hacking is not sexynot sexy
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Growth curves “high and to the right” are sexy.
From Paul Graham
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The growth hacker meme continues to grow.
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Stop Stop looking for looking for a a superhero superhero growth growth hacker to hacker to solve your solve your problems. problems.
Lesson 1
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What on earth What on earth is growth is growth hacking?hacking?
First build core product (thousands)
Next basic product-market fit (low millions)
Finally, bring more and more users (tens of millions)
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Is growth hacking an art? A science? Or a craft?
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People People can learn can learn to be to be growth growth hackers.hackers.
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Growth hacking is a team sport. You need a growth team.
Lesson 2
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It’s a multi-displinary It’s a multi-displinary team sportteam sport
It’s a multi-disciplinary team sport. Team needs multiple strengths.
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Build Build growth growth hacking hacking DNA into DNA into your your team(s).team(s).
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Growth hacking is Growth hacking is not fun work. Work not fun work. Work can be annoying & can be annoying & tedious. Its not the tedious. Its not the juicy technical juicy technical projects. projects.
Lesson 3
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Existential Existential crisis due to crisis due to growth growth hacking: hacking: “What am I “What am I doing?”doing?”
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It’s a multi-displinary It’s a multi-displinary team sportteam sport
A growth team is sustainable. Individuals move in and out. Motivated
by each other.
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Search as a Search as a growth channel growth channel is effective but is effective but unpredictable. unpredictable.
Lesson 4
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For SlideShare, transcript text exposes presentation text to search engines.
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EmbedsEmbeds
Embeds are a win-win SEO strategy (win for user and SlideShare)
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SEO based SEO based growth is harder growth is harder to feel in control to feel in control of.of.
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SEO philosophy: SEO philosophy: Do good things for Do good things for users, and you will users, and you will get good results get good results back (most of the back (most of the time).time).
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You can grow like weed without much funding.
Lesson 5
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Focus on Focus on your core your core strengths. strengths. Spend on Spend on them. them.
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Watch Watch every every dollar. Its dollar. Its easy to easy to waste on waste on activities activities with no with no return. return.
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Viral growth Viral growth equally equally importantimportant
Have multiple legs for growth. Investment in virality is as important.
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Distribution Distribution hacks: be hacks: be ahead of the ahead of the curve. You can curve. You can compensate compensate for money with for money with creativity.creativity.
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Biz Dev Biz Dev & & traditiontraditional al marketinmarketing can be g can be a time a time sink.sink.