unSEXY Conf 2013: Andrew Watterson, Asana
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Transcript of unSEXY Conf 2013: Andrew Watterson, Asana
![Page 1: unSEXY Conf 2013: Andrew Watterson, Asana](https://reader036.fdocuments.in/reader036/viewer/2022062513/555577acb4c9055f5f8b4cea/html5/thumbnails/1.jpg)
Multiple Personality Disorder.Multiple Personality Disorder.
Solving Multiple Personality Disorder at AsanaMultiple Personality Disorder.
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Agenda.
1. Multiple personalities. (Thing I'm really excited about right now)
2. Personality in general. (Thing I've always been excited about)
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Business Business
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Customer Support Graham
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Customer Support Graham
Customer Support Graham
Product Manager Marielise
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Customer Support Graham
Customer Support Graham
Engineering Lead Nancy
Engineering Intern Wilhelm
Product Manager Marielise
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Customer Support Graham
Customer Support Graham
Engineering Lead Nancy
Engineering Intern Wilhelm
Sales Director Todd
Product Manager Marielise
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First to market.
The most features.
True engagement.
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Sexy companies aren't catering to Directors of IT, they're catering to many use cases.
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Make it your job to convince your least invested user that you have value.
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PART I
Multiple personalities.
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Too simple & too complicated.(at the same time)
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Complete
Task 2add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog Post Roadmap
Jackie B Jack S
Stephanie H Theresa S
Justin R Kenny Z
Thursday
Unfollow
×
Stephanie Hornung created task. Jul 20
Stephanie Hornung added to Blog Post Roadmap. Jul 20
Jack Stahl
this sounds AWESOME btw good example of a different but related kind of blog post: http://www.artypapers.com/ap.log...Jul 21 at 12:08am
Jul 21 at 9:51pm
Justin Rosenstein
YESPLZ! Great idea.
Kenny Van Zant
Agreed. I'm not sure when the timing of the first visual design will get pushed, but I think this would be an ideal post right after we've pushed out some of the changes (or maybe even right before, to set
PERSONAL
MEEBO
SPECIAL KAMP
ASANA
Getting Started
New Project Launch
New Ad Campaign
Website Redesign
Conference Planning
List Fun
Project Project
Interior Design
Wooty Woot
Office Coordination
PROJECTS TAGS PEOPLE
Assigned to Me 3
New
Recruiting Team Tasks Unfollow
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Priority Assignee Show All » Collapse All Archive New
Stephanie H
Stephanie H
Jackie B
Stephanie H
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
Group by Assignee
Power User Functionality:
Learn keyboard shortcuts
![Page 15: unSEXY Conf 2013: Andrew Watterson, Asana](https://reader036.fdocuments.in/reader036/viewer/2022062513/555577acb4c9055f5f8b4cea/html5/thumbnails/15.jpg)
Complete
Task 2add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog Post Roadmap
Jackie B Jack S
Stephanie H Theresa S
Justin R Kenny Z
Thursday
Unfollow
×
Stephanie Hornung created task. Jul 20
Stephanie Hornung added to Blog Post Roadmap. Jul 20
Jack Stahl
this sounds AWESOME btw good example of a different but related kind of blog post: http://www.artypapers.com/ap.log...Jul 21 at 12:08am
Jul 21 at 9:51pm
Justin Rosenstein
YESPLZ! Great idea.
Kenny Van Zant
Agreed. I'm not sure when the timing of the first visual design will get pushed, but I think this would be an ideal post right after we've pushed out some of the changes (or maybe even right before, to set
PERSONAL
MEEBO
SPECIAL KAMP
ASANA
Getting Started
New Project Launch
New Ad Campaign
Website Redesign
Conference Planning
List Fun
Project Project
Interior Design
Wooty Woot
Office Coordination
PROJECTS TAGS PEOPLE
Assigned to Me 3
New
Recruiting Team Tasks Unfollow
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Priority Assignee Show All » Collapse All Archive New
Stephanie H
Stephanie H
Jackie B
Stephanie H
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
Group by Assignee
Power User Functionality:
Learn keyboard shortcuts
![Page 16: unSEXY Conf 2013: Andrew Watterson, Asana](https://reader036.fdocuments.in/reader036/viewer/2022062513/555577acb4c9055f5f8b4cea/html5/thumbnails/16.jpg)
Complete
Task 2add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog Post Roadmap
Jackie B Jack S
Stephanie H Theresa S
Justin R Kenny Z
Thursday
Unfollow
×
Stephanie Hornung created task. Jul 20
Stephanie Hornung added to Blog Post Roadmap. Jul 20
Jack Stahl
this sounds AWESOME btw good example of a different but related kind of blog post: http://www.artypapers.com/ap.log...Jul 21 at 12:08am
Jul 21 at 9:51pm
Justin Rosenstein
YESPLZ! Great idea.
Kenny Van Zant
Agreed. I'm not sure when the timing of the first visual design will get pushed, but I think this would be an ideal post right after we've pushed out some of the changes (or maybe even right before, to set
PERSONAL
MEEBO
SPECIAL KAMP
ASANA
Getting Started
New Project Launch
New Ad Campaign
Website Redesign
Conference Planning
List Fun
Project Project
Interior Design
Wooty Woot
Office Coordination
PROJECTS TAGS PEOPLE
Assigned to Me 3
New
Unfollow
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Priority Assignee Show All » Collapse All Archive New
Stephanie H
Stephanie H
Jackie B
Stephanie H
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
Group by Assignee
Power User Functionality:
Learn keyboard shortcuts
![Page 17: unSEXY Conf 2013: Andrew Watterson, Asana](https://reader036.fdocuments.in/reader036/viewer/2022062513/555577acb4c9055f5f8b4cea/html5/thumbnails/17.jpg)
Complete
Task 2add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog Post Roadmap
Jackie B Jack S
Stephanie H Theresa S
Justin R Kenny Z
Thursday
Unfollow
!
Stephanie Hornung created task. Jul 20Stephanie Hornung added to Blog Post Roadmap. Jul 20
Jack Stahlthis sounds AWESOME btw good example of a di!erent but related kind of blog post: http://www.artypapers.com/ap.log...Jul 21 at 12:08am
Jul 21 at 9:51pm
Justin RosensteinYESPLZ! Great idea.
Kenny Van ZantAgreed. I'm not sure when the timing of the first visual design will get pushed, but I think this would be an ideal post right after we've pushed out some of the changes (or maybe even right before, to set
PERSONAL
MEEBO
SPECIAL KAMP
ASANA
Getting Started
New Project Launch
New Ad Campaign
Website Redesign
Conference Planning
List Fun
Project Project
Interior Design
Wooty Woot
O!ce Coordination
PROJECTS TAGS PEOPLE
Assigned to Me 3
New
Unfollow
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Priority Assignee Show All » Collapse All Archive New
Stephanie H
Stephanie H
Jackie B
Stephanie H
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
Group by Assignee
Power User Functionality:
Learn keyboard shortcuts
+ Add
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Team Team Team Leader. Team Team Team Team Team Team
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+ Add
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
![Page 20: unSEXY Conf 2013: Andrew Watterson, Asana](https://reader036.fdocuments.in/reader036/viewer/2022062513/555577acb4c9055f5f8b4cea/html5/thumbnails/20.jpg)
+ Add
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
![Page 21: unSEXY Conf 2013: Andrew Watterson, Asana](https://reader036.fdocuments.in/reader036/viewer/2022062513/555577acb4c9055f5f8b4cea/html5/thumbnails/21.jpg)
+ Add
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
Spring Marketing Campaign
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Sad trombone.(That never happens)
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1. Solve simplicity + power.
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Recruiting Team Search+
Task Lists Recruiting
Engineering Candidates 7/30 Startup Panel Logistics
! Drew Hoskins
! Anthony Velázquez
! Jax Law
! Yevgeniy Brikman
! Jafar Husain
! Yi Zhuang
! Tony Wu
! Josh Daniel
! Draft invitation copy to send around for feedback
! Design email invitation
! Design email invitation
! Design email invitation
! Design email invitation
! Design email invitation
! Engineering focused Blogs
! Iterate on outbound messaging and pitch to candidates
! Collection of data
! Engineering focused 2 hours a week on recruiting
! Student club sponsorship opportunities
Documents
Biz Candidates 7/30 Startup Panel Logistics
! Jonathan Golden
! Andre Charoo
! Mike Mettler
! [email other investors]
! EIRs
! Sebastien
! Anand Iyer
! Shelley Zhuang
! Draft invitation copy to send around for feedback
! Design email invitation
! Design email invitation
! Design email invitation
! Design email invitation
! Design email invitation
Some other random tasks
! Draft invitation copy to send around for feedback
u! Engineering focused Blogs
! Iterate on outbound messaging and pitch to candidates
! Collection of data
! Engineering focused 2 hours a week on recruiting
! Student club sponsorship opportunities
New Project
![Page 25: unSEXY Conf 2013: Andrew Watterson, Asana](https://reader036.fdocuments.in/reader036/viewer/2022062513/555577acb4c9055f5f8b4cea/html5/thumbnails/25.jpg)
1. Solve simplicity + power.
2. Change the question. (Are we getting organized or something else?)
![Page 26: unSEXY Conf 2013: Andrew Watterson, Asana](https://reader036.fdocuments.in/reader036/viewer/2022062513/555577acb4c9055f5f8b4cea/html5/thumbnails/26.jpg)
PART II
Personality.
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Sexy companies can get away with anything.
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1. Bring this to work with you. (Feel in control, get things done.)
2. Use this like email. (Tell it your every thought, everywhere, every day.)
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Balance in all things.(including how often to use balance)
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Do great things.(with personality)