Community Engagement and Tracking Impact

Grant-Funded Properties

Impact Goals

Get people talking — not just sharing, but making new connections between their lives and our stories.

How we measure impact

Narratives: “Conversations”

Analytics: Group members, newsletter subscribers, number of comments

Using the new taxonomy

Micro change: Occurring at the level of the individual, who has an increased level of knowledge or change in attitude, opinion and/or behavior.

Meso change: Shifts in discourse, reframing an issue in the public debate or a change in public opinion

Micro Change

Micro ChangeA) Individual awareness . Our coverage leads to individuals

being aware of — or increasingly concerned about — the experience of immigrants in the US.

-Direct Audience feedback

-Request for more information

-Discussing with friends/family

Global Nation Exchange

Global Nation Exchange

Micro ChangeA) Individual awareness . Our coverage leads to individuals

being aware of — or increasingly concerned about — the experience of immigrants in the US.

-Direct Audience feedback

-Request for more information

-Discussing with friends/family

B) Individual attitude change. Our listeners’ attitude changes after hearing our coverage.

-Direct Audience feedback

Micro Change

Micro Change

Micro ChangeA) Individual awareness . Our coverage leads to individuals

being aware of — or increasingly concerned about — the experience of immigrants in the US.

-Direct Audience feedback

-Request for more information

-Discussing with friends/family

B) Individual attitude change. Our listeners’ attitude changes after hearing our coverage.

-Direct Audience feedback

C) Individual behavior change after experiencing our content. -Changes in consumption/lifestyle

-Civic engagement

Micro Change

PRI's Global Nation/Immigration Reporting Survey

Meso Change

Meso ChangeA) Group awareness . Our coverage leads to groups and

communities being aware of — or increasingly concerned about — the experience of immigrants in the US.

-Discourse shift

B) Civic engagement. Our listeners engage in civic life in a new or changed way.

-Community meetings

C) Changed priorities. Content and its impact initiates changes priorities in an organization.

-Organization covers topic more