Communicate with your Customers using Social Media.

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Socia l Medi a How to UTILIZE and COMMUNICATE with your CUSTOMERS? by Namita Ramani Spa Marketing Specialist and owner and founder of SpaGenie.ae & Salony Creations Email: [email protected] Mobile: 0097 1505388406 Facebook: spagenie.ae/facebook Twitter: @spagenie

description

I recently gave a presentation at the Spa Conference at Beauty world Dubai on -Social Media: How to best utilize it and communicate with your customers?

Transcript of Communicate with your Customers using Social Media.

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SocialMediaHow to UTILIZE and COMMUNICATE with your CUSTOMERS?by Namita RamaniSpa Marketing Specialist and owner and founder of SpaGenie.ae & Salony Creations

Email: [email protected]: 0097 1505388406Facebook: spagenie.ae/facebookTwitter: @spagenie

mailto:[email protected]
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SocialMedia

So..What is

?

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Traditional Media- communication model was Monologue..

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Social Media isConversation…

Supported by Online Tools

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Like these

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Social Media STRATEGY

Campaign Goal

Success Metrics

Social Tools

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FACEBOOK is the best tool for SPA MARKETING

QUICK TIP: DOWNLOAD ARAB SOCIAL MEDIA REPORT HERE.

On a global level, the UAE is the top Arab country in terms of Facebook penetration as percentage of the population. It is also among the top 10 in the WORLD, with a Facebook penetration of 45%

Source: Arab Social Media Report by Dubai School of Government’s Governance and Innovation program.

http://www.spagenie.ae/Arab%20Social%20Media%20Report.pdf
http://www.spagenie.ae/Arab%20Social%20Media%20Report.pdf
http://www.spagenie.ae/Arab%20Social%20Media%20Report.pdf
http://www.spagenie.ae/Arab%20Social%20Media%20Report.pdf
http://www.spagenie.ae/Arab%20Social%20Media%20Report.pdf
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Know Your AUDIENCE & their NEEDS

Know the demographics of your target audience

Gather insight

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Grow BIGGER Ears

LISTEN to

Know WHAT to SAY

Quick tip: Sites like http://www.twellow.com/ and http://research.ly/ will help you in listening conversations across all social channels

http://www.twellow.com/
http://research.ly/
http://research.ly/
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You are NOW Ready toENGAGE WITHYOURAUDIENCE

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CREATE A WELCOME TAB

Profile Picture(logo, current month offer, corporate identity)

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ASK QUESTIONS!

Use Open Ended Questions or Use Facebook Questions

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OR JUST ASK

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USE VIDEOS

For TestimonialsSpa Corporate Video

http://www.youtube.com/watch?v=QrXBKBNOzxM
http://www.youtube.com/watch?v=uwiNDlxDdHs
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Run a Contest

Video contests!

http://www.facebook.com/slimspa?sk=app_95936962634
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UTILIZE INFLUENCERS

By using the @Tag

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CREATE BUZZ USING FACEBOOK EVENTS

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FACEBOOK ADS

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MEASURE YOUR CAMPAIGN

SOME FACEBOOK METRICS YOU CAN TRACK:

• Number of new Facebook fans• Number of wall updates/posts• Number of likes and comments• Number of customer interactions• Amount of money spent on advertising• Advertising cost per fan

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TWITTER FOR SPAS

•Daily Deals• Answers•Introduce new treatments•Events•Tips •Gifts •Engage with influencers•Retweet

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INTEGRATE SOCIAL MEDIA WITH OTHER MARKETING MIX.

Embed Widgets on Your Website

Invite Your Email and Ezine Subscribers

Use Print Media

Add to your Email Signature Block

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INVEST IN YOUR WEBSITE.

All the conversions will happen in your website.

Create a simple, user-friendly website.

Have call to actions on each page.

Monitor the traffic that comes to the website due to direct engagement on Facebook with your customers.

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Thank you.

YOU CAN CONTACT ME ON

Namita Ramani

Email: [email protected]

Mobile: 00971 50 538 8406

Facebook: http://www.spagenie.ae/facebook

Twitter: @spagenie

mailto:[email protected]
http://www.spagenie.ae/facebook

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