Communicate Using Media

Bobby DoddNew Lexington High School

Principal

Twitter: @bobby__dodd

#2014CFS

Communication is Key Bobby Dodd, Prinicipal, New Lexington High School

Future Principal of Gahanna Lincoln High School in 2014-15.

1:1 school using iPads, Appalachia Ohio, 45% Economically Disadvantaged.

Everyone (parents, community members, students, other school districts, etc.) wants to know what you are doing, how you are doing it, and why you are doing things that way.

And EVERYONE wants to know NOW, so we need alternative forms of communication

And don’t forget about Marketing.

#2014cfsdodd

4 C’s to LeadCommunication is embedded into my 4

C’s.Connect (PLN)Confidence (Utilize your new found

knowledge)Collaborate (work with and learn with

others)Create (Just Do It!)

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#2014cfsdodd

Utilize the Media AvailableYou have to use Social Media. Period!

Utilize for Professional Development

Chats (#2014cfsdodd), follow Teachers & Admins,

Marketing your brand

http://tackk.com/ltenhz for instructional videos

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Tell Your Story So Everyone Can Hear It

Share to connect & grow with others.

Discuss different topics like what makes good prof dev

Make sure website is updated

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Use What They UseUse resources that stakeholders use (text, FB)

Have the entire staff utilize Remind101

Use resource that gives parents choices (email, text, phone)

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Utilize tools that are outside of the norm

• Communicate what is happening at school

• Focus on instructional methods• Don’t make excuses why you can’t do

it (tools, time)#2014cfsdodd

Utilize tools that are outside of the norm

• Use different types of medium that may stick with some

• Try something like QR Codes to market your message

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Old School MediaNewspapers

Contact your local newspaperWrite your own articles & take your own pictures

Newsletters If you get positive results, keep using themPost newsletters on school website

Market your product!

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Market YourselfMay come a point in your career where you need

to market yourself.

Utilize resources discussed to do thisBlogsTwitterPinterest Instagram

Great way to gather evidence for OTES & OPES

Trust me, people notice Social Media

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Communicate Your Message

Communicate your message because you don’t want anyone else doing it for you.

“Marketing use to be about advertising. Today, marketing is about engaging with your tribe and delivering services with stories that spread.” - Seth Godin

Check in with the chat?

Questions?

Remember to access my Tackk for videos & resources

Connect with Me

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