Commonwealth games - story of the look

COMMONWEALTH GAMES 2010 DELHI | DESIGN AND LOOK | IDIOM DESIGN AND CONSULTING LIMITED

The logo for the Delhi Commonwealth Games is inspired by the Chakra, the national symbol of freedom, of unity and power. Spiralling upwards, it depicts the growth of India into a proud, vibrant nation, her billion people coming together to fulfil their true destinies. India’s journey from tradition to modernity, her economic transformation into a super power… reaching out to the world and leading the way, even as she enthusiastically embraces all the 71 cga nations and territories of the commonwealth to become one and host the best ever commonwealth games. In India. In Delhi. In 2010.

LOGO


The Chakra in the national flag.With 24 qualities for the 24 spokes.

LOGO


LOOK COLOUR PALETTE


The colour palette for the Delhi 2010 look programme combines two of the distinctive colours of the Delhi 2010 Emblem with the official colours of the Commonwealth Games.

Green: The colour that represents life, energy and high spirits. With a spring in your step, face every challenge and overcome hurdles with radiance and gusto.

Purple: Combining the stable and calming aspects of blue with the mystical qualities of pink, this colour satisfies the need for reassurance, while adding a hint of mystery and excitement.

Red Yellow & Blue: Commonwealth Games colours, representing the ‘Trinity of Values’ that symbolise the games; unifying Humanity, (Red) giving all athletes a chance to realise their Destiny (Yellow) and promoting Equality (Blue).

Pink: This colour has also been introduced to the palette adding an element of surprise and luxury to the Games look programme. It plays to the crowd and truly reflects India in all it’s resplendent glory.

LOOK COLOUR PALETTE


Pictograms are inspired by the graphic and simple sanjhi art.

Sanjhi: a folk art used to tell stories, to decorate places for celebrations.

Sanjhi: a word derived from sajja, sajavat. An art that is unconsciously still used across the country during celebrations.

Sanjhi: where paper cutouts were used like stencils, as decorations themselves or to make rangolis.

The pictograms use a simple classic geometry and Sanjhi styling.

PICTOGRAM


In ancient India, in sports and martials practice, the men wore lungis - a stretch of fabric that was tied around the waist and legs. The pictograms celebrate Indian sporting culture and the living Indian sporting traditions.

As an example: the pictures are of Kalarippayattu practitioners, a dravidian martial art from Kerala, India. Possibly one of the oldest fighting systems in existence, which is still practiced. It includes strikes, kicks, grappling, preset forms, weaponry and healing methods. Some of the choreographed sparring in kalaripayat can be applied to dance. Some traditional Indian dance schools still incorporate kalarippayattu as part of their exercise regimen.

PICTOGRAM


OLD MASCOT


NEW MASCOT


The most visible face of the XIX Commonwealth Games 2010 Delhi, Shera truly represents the modern Indian. He is an achiever with a positive attitude, a global citizen but justifiably proud of his nation’s ancient heritage, a fierce competitor but with a true spirit of sportsmanship. He is also a ‘large-hearted gentleman’ who loves making friends and enthusing people to ‘come out and play’.


Logo signature element. Dynamic, energetic form that is constant reminder of the games.

The forms which has been created for the games is inspired by the architecture of Delhi and is distinct and memorable and has unique combinations of messages and form.

SIGNATURE ELEMENT AND FORMS


Logo signature element. Dynamic, energetic form that is constant reminder of the games.

CLUSTERS


The texture and patterns are inspired from the rich tradition of Delhi architecture.

TEXTURE AND PATTERNS


The subgraphics are a set of illustrations that come on to merchandise and represent the spirit of the best ever Commonwealth Games. In Delhi. In 2010. The graphic illustrations are inspired by the champion sports personalities. Is rising, energetic, inspiring. To create a ‘sporting mood’.

SUBGRAPHICS


SUBGRAPHICS


INGAMES LOOK


NDCC building has the Games office for Delhi 2010, and has been wrapped with the Pre-Games look on the building which is vibrant, sporty and colourful and brings the energetic mood of the Games.

APPLICATIONS


APPLICATIONS


BATON LAUNCH


Queen’s Baton was launched at India Gate in Delhi. The area surrounding the venue was wrapped with the Baton Relay look.

BATON LAUNCH


RELAY LAUNCH


The ceremony of the launch of Queen’s Baton Relay 2010 Delhi was held in London. Her Majesty Queen Elizabeth II handed over the baton to the Honorable President of India, Smt. Pratibha Devisingh Patil embarking an epic journey to all Commonwealth nations and territories.

The event will be marked by a magnificent cultural programme and a host of prominent athletes from India and the UK who will be the first few batonbearers.

RELAY LAUNCH


LOOK UNPUBLISHED


Team Idiom, had conducted a two day workshop with the Organising committee and the Design team for LOOK 2, for the Games in Delhi.

LOOK UNPUBLISHED


LOOK UNPUBLISHED


Sonia Manchanda - Principle Designer Chitra Sarwara - Design Manager Pavan Bir Singh - Designer Leader

IDIOM TEAM


IDIOM TEAM

Commonwealth games - story of the look

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