Commission D - Ferrero
Transcript of Commission D - Ferrero
____________________________________________________________________2ND TERM 2015
FERREROMARKETING DIRECTOR SERRAVALLE, MARINA SOLEDAD
SALES MANAGER GOLIA ARDUENGO, JUAN PABLO
CHIEF FINANCIAL OFFICER IGLESIAS CORVALAN, ALEJANDRO R.
PRESENTATION1. BASIC INFORMATION
2. FIGURES3. PRODUCT RANGEAND COMPETITORS
4. STRENGTHS 5. CURRENT ANDFUTURE PROJECTS
HISTORY1946 Pietro Ferrero invented a sweet cream of hazelnuts and cocoa.
1964 Michele and his wife Maria Franca relaunched his father's recipe as Nutella.
TODAY The company is currently run by Giovanni Ferrero, grandson of Pietro and son to Michele Ferrero.
WORK
CREATE
DONATE
FIGURES
2011 2012 2013 2014 7,500 7,600 7,700 7,800 7,900 8,000 8,100 8,200 8,300 8,400 8,500
TURNOVER
in millions
+3,9%
FIGURES
2011 2012 2013 2014 500
550
600
650
700
750
800
850
900
950
PROFIT
in millions
+14,2%
FIGURESINVESTMENTS
2014537 million Euros
FIGURES
2012 / 2013 2013 / 2014 22,000
22,500
23,000
23,500
24,000
24,500
25,000
25,500
WORKFORCE
24.836
22.831
PRODUCTE RANGE
COMPETITORSMARKET SHARE
MONDELEZFERREROMARSNESTLE
29,3%
28,5%
14,2%
28%
COMPETITORSMONDELEZ INTERNATIONAL, INC.
COMPETITORSMARS
COMPETITORSNESTLE
LOYALTY AND TRUST
INTEGRITY AND SOBRIETY
PASSION FOR RESEARCH AND INNOVATION
PROJECTSCURRENT PROJECTS
SANTIAGOCHILE BUENOS AIRES
ARGENTINA
PROJECTSFUTURE PROJECTS
TOKIO
FUKUYAMA
THANK YOU FOR YOUR ATTENTION !