ColaLife Presentation at Chain Reaction 2009
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Transcript of ColaLife Presentation at Chain Reaction 2009
Fact 1:You can buy a Coca-
Cola virtually anywhere in the World. Even in developing countries.
Fact 2:1 in 5 children in
developing counties die before their 5th birthday.
4 Children a Minute4,000 a day
That is:
colalife animation
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CONNECT
COLLABORATE
Method
How the idea has developed
Method Contents
How the idea has developed
Method
Making use of unused space
How the idea has developed
Method Contents
Making use of un-used space
Locally determined – social products
How the idea has developed
colalife Mark III aidpod
colalife Mark III aidpod
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Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these
Local determination of the:• WHAT• WHEN• WHEREBy organisations with long-term responsibility for public health
Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these
Local determination of the:• WHAT• WHEN• WHEREBy organisations with long-term responsibility for public health
Local determination of what happens to products at the destination. Options include:• Sale• Given free• Collected by community health worker or local clinic• etc
Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these
21/4/09 >> Coca-Cola say ‘YES’ to trials
21/4/09 >> Coca-Cola say ‘YES’ to trials
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”
“ Strengthened distribution systems and new delivery strategies
Diarrhoea treatment kits for all new mothers
New communication strategies
Market-based solutions are often the most effective way to deliver key diarrhoea control commodities
COMMIT
to be continued . . . .
thank you
Simon [email protected]
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colalife.org
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