CMM 446 Electronic Media Managment 1

Spring 2011

Technological Analog to Digital - virtually complete now Broadband: vaporware in 2006 - reality in 2011 HDTV – now 3D is coming DVD revolution - beginning to die already

Regulatory 1996 Telecommunications Act relaxed restrictions on

ownership AND caused a tidal wave of mergers and acquisitions

Global Domestic markets in U.S. have become saturated 99% HH – both radio and television 96% HH – telephone - now Wireless is changing the world 85% HH – VCR – now DVR has taken over 68% HH – cable – now Satellite is competing What percentage of HH have computers?

CMM 446 Electronic Media Managment 2

CMM 446 Electronic Media Managment 3

Social

American society is growing older Latino population fastest growing in U.S. Internet and computers are dividing us into info-rich and info-poor.

The burdens of war – still in 2006 - what’s next? Chaos in the Middle East. Disaster in Japan Continuing conflict in the Koreas Terrorism Our relationship with China

We must rid ourselves of our dependence on crude oil – NOW.

CMM 446 Electronic Media Managment 5

Classical School – late 1800s through 1920s

“…associated with the industrial revolution, which marked a shift from agrarian-based to industrial-based societies…centered primarily on improving the means of production and increasing productivity among workers.”

“workers were thought to have little motivation…beyond wages and other economic benefits.”

CMM 446 Electronic Media Managment 6

The Hawthorne Studies: 1924, Harvard business professor Elton Mayo; Western Electric Company plant in Hawthorne, Illinois – a study of the effect of lighting levels on productivity

surprising results :

“increased attention and interaction with supervisors led to greater productivity” became known as the Hawthorne effect.

CMM 446 Electronic Media Managment 7

Human Relations School – 1930s and 1940s Recognition “that employees have social as well as

physical and monetary needs”

Maslow’s Hierarchy of Needs (1954) Physiological needs Safety Social needs Esteem Self-actualization

Herzberg’s Hygiene and Motivator Factors (1966) A reorganization of Maslow’s hierarchy

CMM 446 Electronic Media Managment 8

Theories X, Y, Z McGregor (1960) simply relabeled and regrouped

theories as seen in practice.

Ouchi (1981) described the unique Japanese approach and called it Theory X. Employees participate to a greater degree in policy making. The expression “Quality Circles” describe a technique of employee input.

CMM 446 Electronic Media Managment 9

Current Jargon Total Quality Management Management By Objectives Leadership Managing Change

My Own Input Identification and Job Satisfaction

The Remaining Problem – Integrity Lack of Ethics at all levels Is there a “Me Generation”? Can we never learn the lesson of “enlightened self-interest”?

CMM 446 Electronic Media Managment 10

Hiring Importance of internships Interviewing tips

Performance reviews “focus on specifics of the job and the actual performance” an appeal process (or follow up review) Performance contracts at all levels is a growing practice.

Promotions – market to market is common in broadcasting

Downsizing & Outsourcing “due to industry consolidation, especially in radio” Outsourcing is common for “Web maintenance, computer repair,

engineering support, and office and custodial staffing.”

CMM 446 Electronic Media Managment 11

Termination – typical, legal reasons: Failing to be at work on time Excessive absences or tardiness without excuse Working for another company without permission “contributing to a work environment that is hostile to other

employees.”

Unions IATSE SAG AFTRA